Taking James & Co. to the Top

James & Co Stocktakers, a trusted name in stocktaking services in Belfast, came to us with a clear goal: to increase their online visibility and ensure that potential clients could find them effortlessly on Google. Through a combination of strategic keyword research, content optimisation, and technical SEO improvements, we propelled them to the #1 ranking on Google for ‘stocktakers in Belfast’. This prime positioning ensures they are seen first by businesses in need of expert stocktaking services, driving more enquiries and conversions.

Building on Past Success: Abacus Valuers

This isn’t the first time we’ve achieved outstanding results within the stocktaking industry. Having previously worked with Abacus Valuers, we successfully secured national rankings for their stocktaking services. By leveraging our expertise in the sector and applying a tailored SEO approach, we helped them gain visibility across the UK, demonstrating our ability to drive digital success on both a local and national scale.

Why MiHi Digital?

Our work with James & Co and Abacus Valuers is just one example of the consistent results we deliver. It’s no surprise that the MiHi Digital team has been named the best website and SEO agency in the South West multiple times. Our award-winning approach combines in-depth industry knowledge with cutting-edge SEO strategies to help businesses outperform their competitors, attract more customers, and maximise their online potential.

If you’re looking to boost your online visibility and dominate search rankings in your industry, get in touch with the MiHi Digital team today. Whether you’re a local business or a national brand, we have the expertise to take your website to the top.

Find out more about how we can help your business succeed by calling us on 01566 232323.

To find out more about James and Co. please visit jcstocktakers.co.uk

The post How we led James & Co. Stocktakers to the top of Google appeared first on MiHiDigital.

Their itineraries are designed to immerse travellers in the rich history, stunning natural beauty, and vibrant culture of the South West. Whether you’re seeking to explore ancient landmarks like Tintagel Castle, stroll through charming villages and iconic harbours, or savour the region’s culinary delights, Select South West Tours ensures every journey is extraordinary. They also cater to special interests, offering tours focused on heritage, gardens, coastal adventures, and even famous filming locations from beloved TV series like Poldark and Doc Martin.

Each tour is led by experienced local guides who bring the stories and traditions of the South West to life. Traveling in luxury vehicles, guests can relax and enjoy the breathtaking scenery while experiencing a level of comfort and sophistication that sets Select South West Tours apart. With a commitment to sustainable tourism, they work closely with local communities and businesses, ensuring their operations contribute positively to the region’s economy and environment.

Their dedication to excellence has earned them numerous accolades and a loyal clientele from across the globe. From first-time visitors to England to seasoned travellers looking to discover a new side of the country, Select South West Tours offers a truly personalised and memorable experience.

MIHi Digital has worked alongside Select South West Tours to support their online presence through website hosting and assistance with SEO. This work aims to bring Select South West Tours’ offerings to a wider audience, enabling more travellers to discover the beauty and charm of the region.

You can find out more about them here: selectsouthwesttours.com

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Located only 4 minutes away from the stunning Widemouth Bay in North Cornwall, Monster Slip and Slide is a four-lane 360ft-long waterslide, guaranteed to get your blood pumping with its super-fast bodyboards, inflatable doughnut rings and ultra-long water slide to ride the waves on! So when the team behind Monster Slip & Slide approached us to work alongside them, we knew this would be a fun one!

If you’re looking for a mega-fun experience for the whole family this summer, you can visit for as little as £13.50 per person per hour – or even hire out the whole thing exclusively to yourselves for an epic waterpark party! Better still, if all that slipping and sliding has got you working up an appetite, there’s the Monster Munch Team on hand to fuel you back up with plenty of tasty treats, food and drink. Head on over to their new website and discover the awesome Monster Slip & Slide for yourself, here.

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What actually is ChatGPT?

Launched in November 2022 by OpenAI, ChatGPT stands for Chat Generative Pre-trained Transformer. To you and me, this basically means it’s a bot that has been fed mountains and mountains of data. It then uses this data to provide answers to… well, pretty much anything. It can answer questions, summarise information, generate copy, write code, and so much more – and will attempt to do as authentically as possible, mimicking a human conversation.

ChatGPT can be a lot of fun. But while asking it to cook up nursery rhymes about WWE fighters might be an amusing way to pass the time (probably for a minority that one!), is ChatGPT equally worth using to create highly effective, targeted content for your business? Let’s discuss.

What are the key benefits of using ChatGPT?

• It’s quick and easy to use – this can make your work much more efficient. For instance, rather than spending hours putting together a blog, ChatGPT will create you one in seconds (we did write this one though!).
• If you have an internet connection, ChatGPT is accessible to all.
• It can help with idea generation when you’re battling creator’s block.

Sounds incredible, right? Not so fast…

The danger of cutting corners

The thing is, just because you can use something, doesn’t always mean you should, or at least not all the time. Sure, you can use ChatGPT to write your new landing page copy, or to quickly whip up an email you need to send out within the next 10 minutes, but what’s the cost? Quality: that’s the cost. And if the quality drops? So could your traffic, sales, revenue, reputation… and so on…

That might sound terribly pessimistic, but let’s dig deeper into this.

You’re one the greatest assets your business has (if not the greatest asset). You understand your brand, its values, and its mission better than any bot ever could. And by getting ChatGPT to create your content, you are at risk of losing the very things that make your brand stand out. You may well start to sound just a bit more like everyone else does.

Let’s say you’re a holiday cottage based in the South West and you want to write a social media post about the best nearby beaches. ChatGPT will sort that out for you. But it will sort it out for anyone else too. And so, if we’re all using the same bot to cook up the same fun, snappy content, you’re going to lose your brand’s tone of voice.

While you can train ChatGPT to learn more and more about your brand and the writing style you’re after, this does take time and a lot of steering. And let’s be honest, regardless of the tone of voice you’re after, ChatGPT always leans towards relatively cheesy, sales-heavy copy. That might not be what you’re after.

No original content

Let’s reflect again on how ChatGPT works. In simple terms, it’s fed masses and masses of information and learns how to imitate this information as best as possible. In other words, it’s regurgitating existing content. No new ideas. No fresh opinions. Just copy and paste in a thousand different ways. So, if you’re looking to create original content with original ideas, you can’t leave it all to ChatGPT.

Will Google penalise content created by ChatGPT?

Google hasn’t stated that it’s outright against ChatGPT. In fact, their opinions concerning AI have been fairly inconsistent over the past years. On the one hand, Google’s Managing Director Sundar Pichai has described AI as the key ingredient to making people “more productive than we have ever imagined.” Google even has its own rival to ChatGPT called Bard. On the other hand, Google claims it will penalise content generated by AI.

While there are certainly ways that Google can detect whether content has been AI-generated, they haven’t officially confirmed whether they are actively tracking this.

But one thing we do know is that Google is against content that doesn’t make sense or add value. Any content that Google considers spammy will certainly be ranked lower.

In Google’s guidelines, they talk about “Spammy automatically-generated content” which they define as: “content that’s been generated programmatically without producing anything original or adding sufficient value; instead, it’s been generated for the primary purpose of manipulating search rankings and not helping users.” They give examples such as text translated by an automated tool without human review, or text generated through automated processes without regard for quality or user experience.

The thing is that ChatGPT is notorious for producing this type of content – blogs stuffed with keywords but that don’t actually provide any substance. And so, you cannot rely solely on ChatGPT to help you climb the ranks of Google. Instead, you should be focussing on creating valuable content that your target audience will genuinely engage with.

Thinking practically

ChatGPT is good, but it’s not perfect. Sometimes it slips up and creates copy that simply doesn’t make sense, or is full of false information, or is just repeating the same sentences again and again. That means you have to go through your work with a fine-tooth comb and edit it. And that’s fine – to an extent. If you’re spending too much time cutting and snipping away at your ChatGPT-generated content, all it’s doing is giving you a false sense of efficiency.

So, is ChatGPT not worth it?

Is this to say that ChatGPT is worth ignoring? Not necessarily. Firstly, ChatGPT isn’t going to be the end of AI – not even close. And as systems evolve, they are going to offer a lot more potential. So, knowing what’s out there will only help you and your business to remain agile.

And yes, we know we said ChatGPT isn’t the best place for creating original content, but nevertheless, it’s still a useful tool for idea generation. If you can’t think of any new blog ideas, for instance, ChatGPT will happily give you some inspiration. By all means take it, but be prepared to bring your own ideas to the table too.

The key with ChatGPT is that the more specific you can be, the better. If you ask it to create an entire marketing strategy for you, it’ll be generic and relatively useless. If you ask if to recommend 5 free tools for social media content creation, however, you’ll get a much more defined answer.

The more you use ChatGPT, the more you’ll understand its strengths and weaknesses. And the better you’ll become at delegating tasks to it.

If you would like more digital marketing advice, get in touch with the MiHi team on 01566 232323 or email us at hello@mihidigital.co.uk.

The post Should you be using ChatGPT for your business and how should you be using it? appeared first on MiHiDigital.

SEO has been around for a while and as such, things have changed since its inception. The SEO techniques you might have uses a few years ago are no longer valid and can even have a negative impact on your rankings if you’re not careful. It’s a bit of a minefield.

Let us help. This blog covers the basics – how you can start to improve your SEO and what to avoid if you’re doing it yourself.

“How do I improve the SEO of my website?”

The irony is, you’ll probably Google exactly that sentence and you’ll find a whole host of suggestions out there. Some helpful, some less so. Let us break it down to some super easy quick wins you can try yourself.

Start by looking at your meta titles and meta descriptions. These are the little titles and descriptions that appear when you search for something on Google. These titles need to include the keywords and phrases that you want to rank for. For example, if you own a café by the sea in Bude, you may want rank for phrases such as “seaside café in Bude” or “Bude beach café”. However, you’ll need to do some research on what phrases you want to rank for and how competitive each one is. There’s no easy solution to this bit, you just need to start searching and make some decisions.

The meta descriptions need to align with the phrases you use in the meta title. For example, if you used the phrase “seaside café in Bude”, your description could look like this: ‘Head down to MiHi Café for a sandwich by the beach. We’re winners of the best seaside café in Bude!’

The second thing you can do to really boost your SEO is to keep updating your website with blogs or news articles and share them on social media! The more links to and from your website the better as Google loves joining up the dots and making links between information. Just make sure that whenever you update your website, you add a meta title and description every single time and consistently share those updates to social media.

Finally, make sure your website has the best user experience possible! Google hates broken, slow or just messy websites, so keep yours up to date, organised and with fast page load speeds and you’ll be onto a winner.

“What things can harm my SEO?”

There are a few pitfalls you can easily fall into when you start working on your SEO, the biggest mistake people often make is picking the wrong keyphrase or keyword.

When looking to improve your SEO, it’s easy to try and compete for the vaguest keywords in the world. For example, if you own a holiday cottage, trying to compete for the search term “holiday cottage UK” seems like a good idea because you think that’s what most people are searching for, and therefore your business will get more leads, right? Wrong!

Think how many other holiday cottages there are in the UK, as well as big companies like AirBnB and booking.com with much bigger marketing budgets than yours – it’s way too many! Trying to compete for those keywords will be like whispering into a very noisy, crowded room: utterly pointless.

The other side of this is picking a keyphrase which is too niche. Using the holiday cottage example, if you try and rank for the keyphrase ‘blue holiday cottage on Exeter Street in Plymouth’ you won’t have many people searching for that, therefore the traffic to your website from Google search will be minimal.

Our advice? Research the keyphrases you want to rank for and make sure they are popular yet not too competitive. If they are too vague and you’ll be competing with the whole world, and if they’re too niche you’ll find no one will be searching for you!

Don’t let your website fall behind – let our SEO services bring your business more leads, sales and enquiries. Click here to find out more.

The post “Why is SEO important?” It’s SO important, and here’s why. appeared first on MiHiDigital.

Set up ways for people to order from you online

If people can’t come to your shop, bring the shop to them. Make it easy for them to order from you online! If you have a website use plugins such as WooCommerce and Shopify so people can order products directly from your website. They also allow you to take payments through things like Paypal, so it really couldn’t be any easier. You can also use Instagram Shopping to sell products online. This is especially useful if you’re really active on Instagram, as you can tag in products on your feed which can link to your website. If you don’t have a website, don’t worry. Instagram Shopping can be set up without a website, so you can sell your products directly through Instagram without the need of a website.

Name images on your website

When it’s busy it’s easy to upload images and forget to name them properly. But those images can help your Google ranking if you give them titles and descriptions. If you find that you have a bit more time, go through your website’s media library and give each image a title and a description that include keywords you want to rank for.

So for example, if I owned a shoe shop in Plymouth and I wanted customers to find me when they search ‘Plymouth Shoe Shop’, I would use key phrases such as ‘Plymouth Shoe Shop’ ‘Shoe shops in Plymouth’ ‘Mens shoes Plymouth’ and so on. This will help your Google ranking and make it easier for people to find you online.

Re-engage with people online

When your business is in full flow during normal working hours, it’s really easy to neglect your social media platforms, in particular engaging with other people. But engaging with your customers and other businesses can increase your sales, engagement and reach. This is particularly important for platforms that focus on conversations and encourage interaction between accounts like Twitter and Instagram, because both of those platforms like to connect you with people that you know or interact with a lot.

So if John in Exeter comments and likes a lot of photos on Tesco’s Instagram, Instagram will think that John likes Tesco and will show John more of Tesco’s content. So use Twitter lists to engage with the people you want quickly and easily, and remember to comment and like on other people’s photos on Instagram too.

Keep posting on social media

Because the majority of people will be at home or working from home at the moment, you can get high levels of interaction now throughout the day. Before lockdown it was advisable to post early morning or evening as people get home, but with more home workers you can more flexible with your timings, posting earlier or even as late as 9pm. However, its important to note that although you want to promote your business, don’t come across too salesy. Post behind the scenes photos, what you’re doing to keep yourself positive and other things so that you can connect as a person as well as a business.

Stay positive and look out for one another

It’s a strange time for everyone, and everyone’s business will be in the same boat more or less. So as we’re all in this together, make sure you share and retweet other local businesses’ news and content. They’ll appreciate it and more often than not they’ll share your content too. Remember to keep your feed positive; it’ll keep your engagement high and you never know which of your customers will appreciate the positivity.

And that’s our list. If you have any questions about anything we’ve spoken about let us know in the comments. Stay safe and stay positive everyone.

The post 5 things you can do during Lockdown that can help your business online appeared first on MiHiDigital.

Here’s a quick guide to what you need to know on page titles.

Page titles

Page titles have a massive impact on how you rank.  In fact, their importance is so great that I know that when we tweak someone’s page titles it will inevitably lead to ranking gains and often very large ones (depending on the competition for the key phrase in question).

The key points with page titles are that they should be:

1. Different on every page.
2. Include a key phrase relevant to the content on that page.
3. Be kept beneath 70 characters in length.
4. Run as a theme throughout a site to throw weight behind a certain phrase. For example, if you’re a coastal wedding venue in Cornwall you would have page titles that work on a structured basis of INSERT PAGE NAME – Coastal wedding venue in Cornwall

To dismiss a common myth – adding Cornwall or an adjective in front or to the end of the title does not mean you will only rank for Cornwall or coastal phrases (in this example). It means that you can rank for a larger number of phrases:

1. Wedding venue Cornwall
2. Coastal wedding venue Cornwall
3. Coastal Wedding venue

So for example, if you were a tourism business, adding dog friendly in front of a phrase doesn’t mean you’ll only rank for dog friendly phrases – it just adds to the number of phrases you can rank for.

The same applies to locations – you should specify where you are at the end of phrases.

For example, if you were based in Bude, you would include the words ‘Bude, Cornwall’ on the end of your phrase.

Here it is worth being realistic – bigger the land mass and population, the larger the competition on Google. That means that Cornwall and Devon based phrases are often out of reach. However, that is certainly not the end of the world! Why? If someone is searching for Cornwall or Devon as a term, they have a wide range of solutions that they can choose from. On that basis, they have less of a firm idea about what they’re looking for and to that end conversion will be lower.

In contrast, if someone is looking for a cottage in Bude and you have one in Bude, you need less traffic and visitors to convert as they are more closely aligned to wanting your solution!

For more information on how to rank higher on Google get in touch with our team and we can start making that happen!

The post Getting your page titles right on Google appeared first on MiHiDigital.

He’s been putting that experience and knowledge to good use in the past few months, having been asked to support and improve the rankings of a family team within a Devon and Somerset based legal practice.

We’re delighted to say that within a month the rankings are already on the rise – with the firm now ranking number one for an additional 27 terms covering many topics from domestic abuse to pensions.

We expect those figures and subsequent traffic to increase even further in the coming weeks and months.

For more information on our SEO services please click here.

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We’ll be talking at this workshop hosted by North Devon +. If you are a registered business with a website, come along  to our free workshop and make sure yours is doing its best for you!

This free workshop will be covering:

•  What is a website and the key things you need
•  What makes a good website
•  Setting your online strategy
•  Basic design, layouts and templates
•  Analytics, statistics and monitoring
•  Developing and improving your website
•  Your market, niches and keywords
•  How Google works and the importance of content
•  Basic Search Engine Optimisation
•  Branding, values, colours and functionality

Who’s the event for?

The event is aimed at any business in North Devon that wants to know all the do’s and don’t’s of websites. You’ll go away with some simple actions to implement which will improve your results over the coming months.

The Speaker

Mark Worden, Director here at MiHi Digital will be speaking. Mark has been specialising in digital marketing for more than a decade, and having set up his own business four years ago, has worked with more than 200 across a wide range of industries and generated more than £1 million in client enquiries.

The Venue

The event will be held at 9:30am – 12:30pm on Tuesday 18th of February 2020 at the North Devon Plus offices – Caddsdown Business Support Centre, Caddsdown Industrial Park, Bideford EX39 3DX

Booking your Place

To book your place please give Vicky Fether a call from North Devon Plus a call on 01237 426 426 or email her at VFether@northdevonplus.co.uk

The post Websites: everything you need to know as a new business – Event with North Devon + on 18th of February 2020 appeared first on MiHiDigital.

Who’s the event for?

The event is aimed at any business in North Devon wanting to understand how they can increase the performance of their online presence. You’ll go away with some simple actions to implement which will improve your results over the coming months.

The Speaker

Mark Worden, Director here at MiHi Digital will be speaking. Mark has been specialising in digital marketing for more than a decade, and having set up his own business four years ago, has worked with more than 200 across a wide range of industries and generated more than £1 million in client enquiries.

The Venue

The event will be held at 9:30am – 12:30pm on Tuesday 10th of December 2019 at the North Devon Plus offices – Caddsdown Business Support Centre, Caddsdown Industrial Park, Bideford EX39 3DX

Booking your Place

To book your place please give Vicky Fether a call from North Devon Plus a call on 01237 426 426 or email her at VFether@northdevonplus.co.uk

The post Building Traffic to your Website – Event with North Devon + on 10th of December 2019 appeared first on MiHiDigital.