Hey! Sarah here. Another newbie. I’ve recently moved back to Devon following a good few years surrounded by mountains in lovely Wales. Home was calling though and I’m super happy to be back.

I combine my digital marketing life with a love of yoga – I’m a qualified teacher, sharing weekly classes in Topsham!

Want to know a little more…? Go check out some fun facts below.

What’s your name and role?

Sarah Bott, Digital Marketer

When did you join the MiHi Team?

I joined the MiHi Team in mid-October 2023!

What’s your favourite viral video?

Oh, definitely Fenton! The deer chasing dog!

Who’s your number one influencer?

Being a bit of a movement enthusiast – at the moment, it’s got to be @beardthebestyoucanbe. The absolute beast of the mobility world – helping us all feel pain free and move better!

What is your office essential?

My morning oat milk cappuccino!

Where was your best holiday experience?

Hands down, Byron Bay a few years ago now. All the laid back vibes, lots of yoga and time bobbing about in the ocean.

Top tip for starting out on social media?

Keep it simple to begin with, don’t be afraid to get it wrong, just start. Connect with others across the platform. Be you. Enjoy the process and watch it grow…

What would your Mastermind category be?

Yoga poses – of course.

How many followers do you have on your most popular social media account?

Almost 1,500 on @sarahyoga_. Apparently, this makes me a Nano Influencer… I’ll take that!

Recommend a great place to eat/drink in the Southwest.

Having only just moved back home, I’m sure there are many cool little spots I need to find! But I’ve always loved The Hourglass near Exeter Quay. The atmosphere and food is top notch and I used to live next door!

If you want to know more about how MiHi Digital can help your business grow, then get in touch with the team!

Call us on 01566 232323 or email hello@mihidigital.co.uk.

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The scenic half takes in some of the capital’s world-famous landmarks, on closed roads and within four of London’s eight Royal Parks – Hyde Park, The Green Park, St James’s Park and Kensington Gardens – so plenty to distract when the legs start to get a little achy along the way!

Mark ran in aid of Tommy’s – The Child Birth Charity. They support the millions of couples and families that experience the heart break of child loss each year in the UK, whether that be through miscarriage, still birth or infant death.

They also fund research to hopefully reduce the amount of people that must endure the pain of losing someone they never got to meet, someone they got to cherish for just a few moments, or for not long enough.

There are a lot of charities you can support, but if you could donate even the smallest amount to their work then please do; it could mean the world of difference to a couple when they need it the most.

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Our newest member of the team is me! Chloé Grayling. Having lived in the North of England and London for 8 years combined, I have finally realised that home is where the heart is and am now happily back living in Okehampton, Devon. I have a background in Fashion PR, Footwear Marketing, and even Decking and Cladding, but my true love has always been writing about and exploring the Southwest of England. 

Here are 10 facts about me to help you get to know me a little better…

What’s your name and role?

Chloé Grayling, Digital Marketer

When did you join the MiHi Team?

I joined the MiHi Team in October 2023 making me one of the the new kids on the block.

What’s your favourite viral video?

It’s got to be the Zoom “Lawyer-with-a-cat-face-filter” saga! Working from home I spend a lot of my time on Zoom calls, and this just had me howling with laughter. The fact that the other (very serious) members of the meeting kept straight faces throughout gets me every time. 

Touchwood this will never happen to me – but I can’t promise my dog Winnie won’t make a background appearance every once in a while!

“I’m here live, but I’m just not a cat!”

Who’s your number one influencer?

I’m quite into my health and fitness and during lockdown when gyms were closed, @courtneydblack was my saviour. She had me jump squatting across my living room and I’ve never looked back!

What is your office essential?

COFFEE and a fresh bunch of flowers every week.

Where was your best holiday experience?

It has to be snorkelling in Sharm-El-Sheikh in Egypt on my 30^th birthday – it’s honestly like a whole new world under the sea! (cue the Disney karaoke!)        

Top tip for starting out on social media?

Don’t take planning, algorithms or statistics too seriously – whilst it’s important to have a tone of voice to suit the brand you’re working with, it’s also great to let your personality shine through and think about what you would want to see as a consumer.

What would your Mastermind category be?

Poochons (it’s a dog breed, Bichon Frisé x Poodle)

How many followers do you have on your most popular social media account?

Embarrassingly, my dog has more followers than I do at 1,265 – @winnie.thepoochon – she is a model though…

Recommend a great place to eat/drink in the Southwest.

I love a good country walk with my dog Winnie (did I mention her yet?) followed by a Sunday Roast in a cosy pub on a weekend. My all-time favourite place has to be The Three Crowns in Chagford  Their Yorkshire puddings are as big as your head!

if you want to know more about how MiHi Digital can help your business grow, then get in touch with the team!

Call us on 01566 232323 or email hello@mihidigital.co.uk.

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What actually is ChatGPT?

Launched in November 2022 by OpenAI, ChatGPT stands for Chat Generative Pre-trained Transformer. To you and me, this basically means it’s a bot that has been fed mountains and mountains of data. It then uses this data to provide answers to… well, pretty much anything. It can answer questions, summarise information, generate copy, write code, and so much more – and will attempt to do as authentically as possible, mimicking a human conversation.

ChatGPT can be a lot of fun. But while asking it to cook up nursery rhymes about WWE fighters might be an amusing way to pass the time (probably for a minority that one!), is ChatGPT equally worth using to create highly effective, targeted content for your business? Let’s discuss.

What are the key benefits of using ChatGPT?

• It’s quick and easy to use – this can make your work much more efficient. For instance, rather than spending hours putting together a blog, ChatGPT will create you one in seconds (we did write this one though!).
• If you have an internet connection, ChatGPT is accessible to all.
• It can help with idea generation when you’re battling creator’s block.

Sounds incredible, right? Not so fast…

The danger of cutting corners

The thing is, just because you can use something, doesn’t always mean you should, or at least not all the time. Sure, you can use ChatGPT to write your new landing page copy, or to quickly whip up an email you need to send out within the next 10 minutes, but what’s the cost? Quality: that’s the cost. And if the quality drops? So could your traffic, sales, revenue, reputation… and so on…

That might sound terribly pessimistic, but let’s dig deeper into this.

You’re one the greatest assets your business has (if not the greatest asset). You understand your brand, its values, and its mission better than any bot ever could. And by getting ChatGPT to create your content, you are at risk of losing the very things that make your brand stand out. You may well start to sound just a bit more like everyone else does.

Let’s say you’re a holiday cottage based in the South West and you want to write a social media post about the best nearby beaches. ChatGPT will sort that out for you. But it will sort it out for anyone else too. And so, if we’re all using the same bot to cook up the same fun, snappy content, you’re going to lose your brand’s tone of voice.

While you can train ChatGPT to learn more and more about your brand and the writing style you’re after, this does take time and a lot of steering. And let’s be honest, regardless of the tone of voice you’re after, ChatGPT always leans towards relatively cheesy, sales-heavy copy. That might not be what you’re after.

No original content

Let’s reflect again on how ChatGPT works. In simple terms, it’s fed masses and masses of information and learns how to imitate this information as best as possible. In other words, it’s regurgitating existing content. No new ideas. No fresh opinions. Just copy and paste in a thousand different ways. So, if you’re looking to create original content with original ideas, you can’t leave it all to ChatGPT.

Will Google penalise content created by ChatGPT?

Google hasn’t stated that it’s outright against ChatGPT. In fact, their opinions concerning AI have been fairly inconsistent over the past years. On the one hand, Google’s Managing Director Sundar Pichai has described AI as the key ingredient to making people “more productive than we have ever imagined.” Google even has its own rival to ChatGPT called Bard. On the other hand, Google claims it will penalise content generated by AI.

While there are certainly ways that Google can detect whether content has been AI-generated, they haven’t officially confirmed whether they are actively tracking this.

But one thing we do know is that Google is against content that doesn’t make sense or add value. Any content that Google considers spammy will certainly be ranked lower.

In Google’s guidelines, they talk about “Spammy automatically-generated content” which they define as: “content that’s been generated programmatically without producing anything original or adding sufficient value; instead, it’s been generated for the primary purpose of manipulating search rankings and not helping users.” They give examples such as text translated by an automated tool without human review, or text generated through automated processes without regard for quality or user experience.

The thing is that ChatGPT is notorious for producing this type of content – blogs stuffed with keywords but that don’t actually provide any substance. And so, you cannot rely solely on ChatGPT to help you climb the ranks of Google. Instead, you should be focussing on creating valuable content that your target audience will genuinely engage with.

Thinking practically

ChatGPT is good, but it’s not perfect. Sometimes it slips up and creates copy that simply doesn’t make sense, or is full of false information, or is just repeating the same sentences again and again. That means you have to go through your work with a fine-tooth comb and edit it. And that’s fine – to an extent. If you’re spending too much time cutting and snipping away at your ChatGPT-generated content, all it’s doing is giving you a false sense of efficiency.

So, is ChatGPT not worth it?

Is this to say that ChatGPT is worth ignoring? Not necessarily. Firstly, ChatGPT isn’t going to be the end of AI – not even close. And as systems evolve, they are going to offer a lot more potential. So, knowing what’s out there will only help you and your business to remain agile.

And yes, we know we said ChatGPT isn’t the best place for creating original content, but nevertheless, it’s still a useful tool for idea generation. If you can’t think of any new blog ideas, for instance, ChatGPT will happily give you some inspiration. By all means take it, but be prepared to bring your own ideas to the table too.

The key with ChatGPT is that the more specific you can be, the better. If you ask it to create an entire marketing strategy for you, it’ll be generic and relatively useless. If you ask if to recommend 5 free tools for social media content creation, however, you’ll get a much more defined answer.

The more you use ChatGPT, the more you’ll understand its strengths and weaknesses. And the better you’ll become at delegating tasks to it.

If you would like more digital marketing advice, get in touch with the MiHi team on 01566 232323 or email us at hello@mihidigital.co.uk.

The post Should you be using ChatGPT for your business and how should you be using it? appeared first on MiHiDigital.

If you’re here, it’s likely that thought is going through your mind! Writing content that enthrals potential customers and appeases search engines can seem like an overwhelming task. Fortunately, we’ve created a step-by-step guide and broken it down into three easy parts to help you produce thoughtful and targeted content, that will deliver traffic right to your digital doorstep.

So, grab a cup of tea or coffee and a biscuit (or two!) and let’s get started with part one!

What is website copy?

In short, website copy is the term used to describe the main body of text on your website. Its purpose is to tell visitors about your brand, advertise your services or product, guide visitors around your site and direct them to what action you want them to take.

Before you start writing your content, there are a few things you need to keep in mind.

1. Purpose

Before you begin writing it is essential you understand its purpose. Knowing what you want your website copy to achieve will help you craft the perfect content to support your goals. Ask yourself questions like:

• Are you trying to sell a product or service?
• Is your main goal to attract new clients and generate more leads?
• Do you want to create a community?
• Are you trying to improve customer satisfaction?

Be specific with your aims. The more you can define exactly what information you want visitors to your website to know and what action you want them to take, the more successful your website copy will be and the easier it will be for you to write!

2. Research

Research topics will vary depending on the nature of your website, however, the most basic yet vital research you should undertake is to understand your audience and know your competitors.

Audience:

The more you know about your target audience, the easier it will be to convert them into customers. Try to get into their mindset and ask yourself, who are the people coming to your website, what do they want or need and what terms are they searching? By writing copy that speaks to them in a way they can relate to or solves problems you know they have, you can create a foundation of trust that will generate loyal customers.

Competitors:

It is almost certain that visitors to your site will be looking at competitors’ websites to determine their best option. To convince visitors to choose you instead, it is key you know what your competitors are offering. Find out what they are doing, what audience they target and what type of content they are producing. This will allow you to make strategic decisions about your own website as well as spot trends you can use to get ahead of the rest.

3. Search Engine Optimisation (SEO)

SEO can seem like a bit of a scary exhausting obstacle. See what we did there? Yeah, sorry about that. Whilst it may seem daunting at first, writing with SEO in mind is important for helping your website to rank higher for relevant searches.

• Keywords: From researching your audience, you should know what words they are searching for. These are your keywords. Whilst you should avoid keyword stuffing, adding keywords to your titles, subheadings and body text will help increase traffic to your website.
• Metadata: Keeping it to one or two sentences, write clear and enticing descriptions of your web pages to encourage click-throughs.
• URLs: Ensure your URL is descriptive yet as concise as possible.
• Interlinking: Interlinks are links that direct your visitors from one page to another within your website. Including interlinks points users towards other valuable information, (potentially preventing them from leaving your website and looking at a competitors), as well as showing search engines that you have other relevant information.

These are the absolute basics of SEO, but they are a great first step in climbing the search engine ranks and reaping the rewards of more website traffic.

Preparing to write your content may seem like a tedious task, however, taking the time to really understand who you’re speaking to and what your content needs to do will help you get some top-notch content right from the get-go.

Don’t forget to check out part two and part three of our ‘How to Write Content for Your Website’ guide, where we focus on what you need to think about whilst writing and what to do when you’ve finished writing!

If you’re wrestling with your writing and need help, give us a call on 01566 232323 or email us at hello@mihidigital.co.uk

The post How to Write Content for Your Website: Part 1 appeared first on MiHiDigital.

Today we meet the second star of MiHi Digital, Tanita. Bunny mum with excellent hair, she’s relatively new to the team but has become a vital part of the MiHi family after only a few weeks! So here are 10 vitally important things you MUST know about Tanita…

What’s your name and role?

Tanita Clark, Digital Marketing Executive

When did you join the MiHi Team?

November 2022

What’s your favourite viral video?

CATCH HIM DERRY!

https://www.youtube.com/watch?v=y9lXfu6jLDw&ab_channel=SteadyPop

Who’s your number one influencer?

Currently @whereispoppie

What is your office essential?

Cup of tea

Where was your best holiday experience?

Disneyland Paris

Top tip for starting out on social media?

Make sure you’re clear on who your audience is, this will help to inform everything from imagery to language.

What would your Mastermind category be?

The very niche topic of bunny rabbits!

How many followers do you have on your most popular social media account? 

I only have a personal account on Instagram, but you should check out our MiHi Digital account at @mihidigital

Recommend a great place to eat/drink in the Southwest?

Slice of Cornwall, Falmouth

I highly recommend the waffles!

sliceofcornwall.com

if you want to know more about how MiHi Digital can help your business grow, then get in touch with the team!

Call us on 01566 232323 or email hello@mihidigital.co.uk.

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Here are seven tips from us to help you on the way to blogging superstardom!

Jot down ideas during the day

One of the most common things we get told is that people can’t think of anything to blog about.  If you sit in your chair and think ‘right, what can I blog about, I’m going to write a list’ then that’s not conjusive to creative thinking!

There are times during the day that an idea will pop into your head – make sure you jot it down and come back to it later.  A customer might ask you something that you get commonly get asked – answer it in your blog!

Start at the start – get the title and intro right

What’s the title going to be? Make sure it’s enticing and makes people want to read what you’re writing about.

Then that ‘stand alone’; that killer first paragraph.  Set the scene but don’t be flowery – say what it is they’re going to be getting and don’t waste it with long introductions.

Think about what you’re writing before you start!

Don’t deviate from the point! If you’re writing a blog article write down the two or three key points you want to get across during your post and stick to them; it will avoid you from waffling or getting off the point!

Don’t dread it! Be yourself!

Businesses are about people.

Businesses are driven by people.

You’re the person behind yours so be yourself.  If you’re passionate about a subject that will shine through when you write about it.  If you have a story or something to say then tell it and make sure it’s heard.

This is your place and time to give a personable frontier to your business; grab it with both hands and run with it!

Have a call to action at the end of your post!

Don’t get the fish on the hook and let them get away! Make sure there’s some sort of call to action at the end of your post.

What was it leading them to?

What was it all for?

Your blogging should have a purpose and this should be to lead the visitor to make an action.  We want you to read this and get in touch so you’ll see our phone number right at the bottom!

Don’t get bogged down in details!

You know your business better than anybody else.  That’s a great thing but don’t get bogged down in the minutia when you’re blogging.  Think bigger picture and speak in the lingo your customers understand.  After all, they’re who you’re writing for!

Bullets and breaking up content!

Life moves quickly and no more so than online.  Make it easy for them to digest by breaking up your content into snippets. Use headings, bold bits that you want to give emphasis to; the bullet point should be your online friend!

So that’s it for the moment – we hope you’re now ready to take to the stage and get that blog moving and if you’re already blogging, take your material to the worldwide arena tour your content deserves!

Good luck and let us know how you get on!

For information on how we can help you build a content strategy that brings home the bacon please give us a call on 01566 784860 or email hello@mihidigital.co.uk

The post A few tips for blogging success appeared first on MiHiDigital.

With the onset of ‘content marketing’ and the importance of having top notch quality content for your visitors to interact with we are being asked more and more about how long a blog article should be.

Now this is a subjective one and there is no definitive word count we can give in answer to this question.  There is unfortunately no magic number.

What we tend to give is a tolerance band; less than 300 words and you are probably going to be slightly light on content.  More than 500 words you might be getting too wordy!

The key here comes back to value to your visitor and the quality of engagement you are gaining with them through your blog post.

If you are hitting a topic or subject that is inherently linked to what they’re interested in, what they’re currently going through or searching for then you might have that leeway in terms of length.

You have that leeway because it is of interest to your visitor.

Think of it this way; if they’re not interested in it they won’t read it.  If they’re interested in it then they will read it but the amount they’ll be willing to read will be dictated by just how interested they are!

So what do you take away from this blog post?

300 – 500 words is a good length for a written blog post but the overall success and length should ultimately be decided by how much value the content is to the visitor.  It needs to be both interesting and engaging!

Make it interesting, relevant and learn from what has been successful in the past and they’ll keep coming back!

For more information on how we can help you with developing content that increases your website conversion please give us a call on 01566 784860 or email hello@mihidigital.co.uk

PS This blog post is 364 words long! Thank you for reading and enjoy your blogging!

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The average blog post is often added as soon as you’ve finished, as soon as you have sign off or required approval or simply when you have time.  If you are using a blogging platform like WordPress you may also spread your content across several days or months through scheduling, but do you consciously cross reference with the calendar and what time of day you are eventually publishing?

Research by SearchEngineLand has supported the theory that the time of day and day of publication can also directly affect the readership of your blog and its inherent success (in terms of visits).

They indicate that publishing during daytime hours can generate more visitors and more comments.  The downside to this is that you are publishing in a more competitive environment, particularly if you have RSS feed subscribers to your content; the majority of people are also publishing their content at the same time of day meaning more noise.

If you publish in the evening you are in a less competitive marketplace in terms of noise but you are also speaking to a smaller marketplace that may be offline.

Their results show the majority of people read blogs in the morning.  According to the data a Monday morning at 11am is when the most amount of visitors are frequenting blogs.

Obviously if you are creating more than one blog post per week then you aren’t going to be able to post all of your blog posts at the same optimal time; this certainly isn’t a signal to store up all of your blog content for a Monday morning! It would be a shame if you have written a great piece that nobody read as it was buried beneath another five blog posts before teatime.

The take away from this is to consider when you are publishing.  If you are creating greater volumes of high quality and relevant content for your website visitors then do spread it out and publish during office hours, if possible in the morning.

For more information on how we can help you with your blogging, content and online presence please give us a call or email hello@mihidigital.co.uk

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This is Google Authorship – Google’s way of attributing an author to the content they have written.

So what is the big deal? Well, it is a big deal and the reason is because when these headshots are appearing in Google search results they are increasing click through rates by as much as 15 – 20%.

A massive impact if you are competing in a pretty tough environment for page one rankings.

You will also be benefitting by specific members of your company gaining coverage as well as the company as a whole.  If someone in your team is a specialist in a certain area and they are regularly posting content about it they are going to be positioning themselves as a specialist and potential thought leader on Google, with their headshot appearing next to their articles / blog posts.

So what are you waiting for?

To find out more about Google Authorship or how we can improve your performance on Google please give us a call or email hello@mihidigital.co.uk

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