Click Through Rates Archives - MiHiDigital https://mihidigital.co.uk/blog/tag/click-through-rates/ Just another WordPress site Thu, 12 Dec 2013 10:17:16 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 How do your email marketing open and click through rates compare with others? https://mihidigital.co.uk/blog/how-do-your-email-marketing-open-and-click-through-rates-compare-with-others/ Thu, 12 Dec 2013 10:17:16 +0000 https://mihidigital.1c7bfa7d0ad0ed81c314972280bc4e61-10268.sites.k-hosting.co.uk/?p=2946 The great thing about email marketing is that you should be gaining a whole host of information on open rates and click throughs from your campaigns.  However, when these are looked at in isolation how do you know if your campaigns are performing well or poorly? Whilst open rates and click throughs will vary from industry to industry we tend to look at anywhere from 25 – 35% as being an average open rate.  You should then be expecting around 20 – 35% of those emails opened to be clicked on by the recipient. There are many factors that will contribute to an open rate, for example how focussed your communication is to the recipient and the quality of your email database.  Again, if you send an email without many clicking opportunities or an email campaign that isn’t really relevant to the recipient then you shouldn’t be expecting mass amounts of click throughs. A more in-depth list of figures has been provided by Mail Chimp.  By clicking on this link you’ll be able to see the open and click through rates for a range of different industry sectors: http://mailchimp.com/resources/research/email-marketing-benchmarks/#section_average_by_industry  For more information on how we can get your email marketing off the ground please give us a call or email hello@mihidigital.co.uk

The post How do your email marketing open and click through rates compare with others? appeared first on MiHiDigital.

]]> The great thing about email marketing is that you should be gaining a whole host of information on open rates and click throughs from your campaigns.  However, when these are looked at in isolation how do you know if your campaigns are performing well or poorly?

Whilst open rates and click throughs will vary from industry to industry we tend to look at anywhere from 25 – 35% as being an average open rate.  You should then be expecting around 20 – 35% of those emails opened to be clicked on by the recipient.

There are many factors that will contribute to an open rate, for example how focussed your communication is to the recipient and the quality of your email database.  Again, if you send an email without many clicking opportunities or an email campaign that isn’t really relevant to the recipient then you shouldn’t be expecting mass amounts of click throughs.

A more in-depth list of figures has been provided by Mail Chimp.  By clicking on this link you’ll be able to see the open and click through rates for a range of different industry sectors:

http://mailchimp.com/resources/research/email-marketing-benchmarks/#section_average_by_industry 

For more information on how we can get your email marketing off the ground please give us a call or email hello@mihidigital.co.uk

The post How do your email marketing open and click through rates compare with others? appeared first on MiHiDigital.

]]> Google Authorship – what is it and how can it aid your search engine click through rates https://mihidigital.co.uk/blog/google-authorship-what-is-it-and-how-can-it-aid-your-search-engine-click-through-rates/ Fri, 08 Nov 2013 10:28:57 +0000 https://mihidigital.1c7bfa7d0ad0ed81c314972280bc4e61-10268.sites.k-hosting.co.uk/?p=2958 When you’ve been using Google to search recently have you noticed anything different? Have a think? How about those headshots of people next to their content? This is Google Authorship – Google’s way of attributing an author to the content they have written. So what is the big deal? Well, it is a big deal and the reason is because when these headshots are appearing in Google search results they are increasing click through rates by as much as 15 – 20%. A massive impact if you are competing in a pretty tough environment for page one rankings. You will also be benefitting by specific members of your company gaining coverage as well as the company as a whole.  If someone in your team is a specialist in a certain area and they are regularly posting content about it they are going to be positioning themselves as a specialist and potential thought leader on Google, with their headshot appearing next to their articles / blog posts. So what are you waiting for? To find out more about Google Authorship or how we can improve your performance on Google please give us a call or email hello@mihidigital.co.uk

The post Google Authorship – what is it and how can it aid your search engine click through rates appeared first on MiHiDigital.

]]> When you’ve been using Google to search recently have you noticed anything different? Have a think? How about those headshots of people next to their content?

This is Google Authorship – Google’s way of attributing an author to the content they have written.

So what is the big deal? Well, it is a big deal and the reason is because when these headshots are appearing in Google search results they are increasing click through rates by as much as 15 – 20%.

A massive impact if you are competing in a pretty tough environment for page one rankings.

You will also be benefitting by specific members of your company gaining coverage as well as the company as a whole.  If someone in your team is a specialist in a certain area and they are regularly posting content about it they are going to be positioning themselves as a specialist and potential thought leader on Google, with their headshot appearing next to their articles / blog posts.

So what are you waiting for?

To find out more about Google Authorship or how we can improve your performance on Google please give us a call or email hello@mihidigital.co.uk

The post Google Authorship – what is it and how can it aid your search engine click through rates appeared first on MiHiDigital.

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