Examine the data

Which articles and posts have really worked for you?
Take a delve through your Google Analytics; examine which posts boast the longest average time on page, which are being viewed more than others, where that traffic is coming from.
Has a certain article been tweeted more times than an Oscar ceremony selfie?
Did something get more traction with your Facebook following?
You should be taking these stats and continually improving, not only in the content you produce but also the channels you promote it through.
Those that learn what’s working and where will continually be doing better.
They’ll be identifying the content they’ve created and where it’s resonated, whether that’s Twitter, Facebook, their own website or in forums.
If you’re banging on the same drum with the same message and they’re continually growing and learning they’ll inevitably be increasing the performance gap they have on you and your social media performance.
So stop, take a look at what you’re doing and scrap what isn’t working.
It’ll save you time in the long run and that’ll be time better spent doing what needs to be done!
For more information on how we can help improve and guide your social media activity please give us a call on 01566 784860 or email hello@mihidigital.co.uk

The post Are you learning from your own content? appeared first on MiHiDigital.

You’ll rank for a wider range of search terms

It’s a fact that the more you write the more potential search terms Google will rank you for. It stands to reason; if you’re blogging about 10 different topics then you’ll rank for more phrases than if you have a single page about one.
The upshot is you’ll be gaining from greater search engine reach and visibility

Increases the chances of people sharing your content and linking to your website

Don’t be fooled. Links from other sites still play an important part in Google’s algorithm and you’ll rank better if people naturally share and link to your content.
What’s going to make them share and link to it?
Great content that has value; this is that ‘content marketing’ thing you’ll have heard everyone talking about!
Make good content and it’ll get shared. You’ll extend reach and gain natural links back to your site, which in turn will aid your rankings.

Increases the chances that people are going to return to your website – would you go back if it was always the same?

Repeat traffic is valuable. The more someone visits your site the more brand exposure they are gaining and the more likely they are, when reaching the decision making phase of a buying decision, to choose you.
What keeps them coming back? Regular content, updates and new items of interest.
Keep it up to date; if it looks like your site was last updated in preparation for a Y2K meltdown at the turn of the millennium then why would someone ever want or need to come back?

Creates brand exposure you may not have had otherwise

Someone is on your site for a reason. If that reason is through Google and they’ve landed on one of your articles because you’ve increased your search engine reach by blogging then that’s a new person that otherwise wouldn’t have known about or visited your website.
If you’ve shared the content through social media and people have shown enough interest to click on the link then they are again there because you’ve created the content.
If it wasn’t there they wouldn’t be.

It’s social media fodder

We’ve almost touched on this above but social media success is about sharing, engaging and building dialogue. Having interesting content that is of value and can be shared on social media in your back pocket will benefit you on Twitter and on Facebook.
For more information on how we can help you create content that makes you stand out from the crowd or any aspect of online marketing please give us a call on 01566 784860 or email hello@mihidigital.co.uk

The post Content marketing – The top five benefits of adding content appeared first on MiHiDigital.

There was one slide that was of particular interest and really got me thinking…

Many have been excited about the potential of smart phones to change the way in which we consume information. They are absolutely right – it has not only changed the goal posts but also reinvented them.  Information at the fingertip and on the move has quickly transcended from defining innovation to everyday expectation.  The sheer volume of people reading this from their smart phone will pay testament to that.

Whilst this mobile marketplace is only going to continue to grow it is the way in which we consume the information around us throughout the day that continues to play a role in the success of a marketing strategy.

Now back to that slide…

It showed how people interacted with The Telegraph Newspaper over the hours of a day.

Early morning had become the domain of the smart phone, allowing a quick check of the newspaper from bed along with a browse of work emails and social networks.

Breakfast and early morning, despite the changing landscape for print magazines and newspapers, was still dominated by the hard copy newspaper.

And skipping forward to the evening? Dominance of tablets and in particular the Apple iPad, with people having more time to explore the internet and consume larger quantities of information.

So why the great interest in this slide?

It was an insight into the way things are changing and although this is a national newspaper these trends are replicated across many different industries.  The way businesses understand how their customers interact with their information is key to success and while a mobile strategy is still a priority, a cross platform approach to information provision must surely be the holy grail of the digital marketing future.

For more information on how we can help grow your online presence and develop your digital strategy please give us a call or email hello@mihidigital.co.uk

The post Times they are changing! How do you interact with information throughout the hours of the day? appeared first on MiHiDigital.