There are 3.6 billion email accounts in the world!
There will be 4.6 billion email accounts by the end of 2016!
96% of your customers will have an email account!

Your customers want to hear from you!

77% of people prefer receiving email to other forms of communication such as telephone!
44% of people made a purchase as a result of a promotional email in the last year!
82% of people open emails from company’s they know!

What’s in a subject line!

33% open an email based on the subject line alone!
64% say it impacts whether they open it or not!
Emails with subject lines 10 characters long are opened 58% more!
If you can personalise your subject line it can increase open rates by 22%!
If you’d like to know more about email marketing or any other areas of online marketing please do gie us a call on 01566 784860 or email hello@mihidigital.co.uk

The post 10 Reasons You Should be Using Email Marketing appeared first on MiHiDigital.

• An estimated 84 million visits are made to retail sites on Christmas Eve (972 per second)
• Once the turkey is eaten and the presents are opened an estimated 107 million of us will make a visit to an online retailer (1,238 per second)
• Boxing day, the traditional day for sales shopping, sees the largest day for online retail with a massive 113 million visits.  This accounts for 1,308 per second and 4.7 million every hour!
• Amazon has leapfrogged eBay as the most visited site during the Christmas period, raking in approximately 12% of visitor market share.  That means an estimated 36.5 million visitors will visit the Amazon website over three days, accounting for 141 visits per second!
• Despite Amazon’s impressive figures the Next Sale continues to be the most popular searched for sale on Google
• More than one in three visits made to retails sites over the Christmas period now come from a mobile.

So where will you be doing your shopping?  Is it online or the high street, or a combination of both? Does it depend on price? Are your purchases and visits made from your mobile device?

We’d love to hear! Have a very merry Christmas!

The post Christmas Statistics – Online Shopping Continues to Soar appeared first on MiHiDigital.

• Americans are big fans of Halloween: they spent nearly $7 billion last year and this figures has continued to rise in recent years
• It’s a great time to be in the pumpkin trade – 18,952 tonnes of pumpkin will be sold, which is the equivalent of 15,420 Ford Focus’
• The top adult costume is a witch, flying away with the win and accounting for 13.4% of answers provided.  A distant second was a pirate, closely followed by a vampire
• 1 in 3 parents will take their children trick or treating
• A third of all expenditure throughout Halloween is on sweets
• 11.5% of those asked got their pets involved by dressing them up for the occasion!

We hope you enjoyed our Halloween stats – watch out for our bonanza of Christmas facts and figures coming soon!

The post Halloween Statistics 2013 appeared first on MiHiDigital.