As a social media agency they were looking to engage with business owners across the UK.  They wanted access to the senior decision maker that would have the say on whether or not their companies embraced social media and allocated budget to it.

They sat down and had a brainstorm; how do we get to the senior decision maker at each of these businesses without using old hat marketing techniques such as telesales or direct mail.

The answer of course lay in social media.

They launched a nationwide search for the country’s best office dog, with thousands of entries pouring in from across Twitter and Facebook.

Not seeing the connection yet?

In a very high percentage of cases the office dog was owned by the business owner or by a senior decision maker!

There they had it; direct interaction with their target market through a mans best friend and a very good demonstration of the power of social media and their own innovation!

The winner was announced sometime later, along with a bucket load of new client wins and more awards than they could fit above their office dog’s mantelpiece!

So go on; embrace creativity with purpose and direction!

For more information on how we can help innovate with purpose and add value to your online presence why not give us a call on 01566 784860 or email hello@mihidigital.co.uk

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Flyonix, whose clients include the BBC, ITV, Avios and Stanley recently gained international attention and more than 150,000 YouTube views when they developed their own flying Tardis and took to the skies over rural Devon.

Ben Bailey, Director at Flyonix explained, “We’ve placed innovation and creativity at the heart of our company. With this we’ve been known to undertake a variety of more unusual projects. Whether it be flying washing machines and lawnmowers for Avios or a full sized flying Tardis we want to do things that others think can’t be done.”

As well as showcasing their array of video the new site will also allow production companies and budding cameramen to purchase equipment and accessories, along with their own range of merchandise.

Ben added “Ecommerce opens new avenues for us as a company; we wanted to make our site as easy as possible to buy from, whilst also appreciating that what we do is very visual. We wanted to extend our innovation to our online presence, which is why we worked with MiHi Digital.”

Mark Worden, Director at MiHi Digital said; “It’s always exciting to work with local companies that are leading the field in what they do. The guys are growing quickly and it’s important that their online presence is as innovative as their ideas! We’re looking forward to working with them more in the future.”

To view the Flyonix website please visit www.flyonix.co.uk

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