What does it mean to you if you don’t have a website that works on mobile?

This is where we use a few analogies.

Example One

Imagine you’ve paid money for a sign writer to put some incredible new branding on your van.  Only problem is the writing runs off the end of the van, including your telephone number so nobody ever calls you.

Example Two

Imagine you’ve been asked to quote for a massive new project.  You’ve put your tender document together but there’s one slight problem.  Microsoft Word has thrown off your page margins meaning that half of your document didn’t quite make it to the printer at the other side of the desk.
You finally sort the margins out and realise you’ve put the wrong font size in and someone needs a high-powered telescopic microscope in order to zoom in and read it.
What these examples are doing is giving their target audience a poor experience, just like your website does if it isn’t responsive or mobile friendly.
The person will need to zoom in on your website, the navigation might not work correctly, the wording will be small.
Is this the image of your company that you want to portray? Does it do you justice? Can you legitimately expect that person to buy from you?

So how do you know just how much trade you’re potentially missing out on?

The good, or the bad news, depending on how you look at it is that you can easily identify how much you really need a mobile presence.  You can do this through your Google Analytics account (if you haven’t already got it you should definitely have it!).
When you visit your account go to your main analytics dashboard and under ‘Audience’ drop down to the ‘Mobile’ section.
What this will give you is a figure of the number of people visiting your site from a mobile device.
Take that number and think that those people are having a bad experience – can you afford that?
Don’t just take that figure in isolation though – go one step further.
Google Analytics will give you the figure for the last 30 days by default.  Change the time parameters to the last three months.  Can you afford that new number in front of you?
Final step – compare the last three months to the three months before it.  Is the figure increasing?  Likelihood is that the number of people visiting your site from their mobile will be on the rise.
This essentially means that as time goes by more and more people will be having a poor experience of your website.  If you’re competitors are giving them a mobile experience to die for is there a realistic expectation that they’re still going to buy from you or contact you instead of them?
The chances are they’re not.
So the question becomes, just how long can you wait?
For more information on how we can build you a website that works and looks great on all devices please give us a call on 01566 784860 or email mark@mihidigital.co.uk

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For a growing number of us the answer will be that we now view websites through a variety of different platforms, whether on tablets, smart phones or our trusty desktops and that we view them at any time of the day.

Apple alone sells a reported 48 million iPhones in the average quarter.  Throw that forward to a year and that’s getting on for 200 million!  The growth is also relentless, with that figure a staggering 200% higher than had I been writing this blog post in 2010.

In the UK 12 million adults now own a tablet.  Of those with access to the internet 28% will be using a table at some point during their day.

So what do all of these answers and statistics tell us?

That, as if you didn’t already know, there is a growing trend toward people using a variety of different devices in order to access information and to reinforce or enable purchase decision making behaviour.

Consumers are transcending from single channel to multi-channel.

Where we were once able to supply everything through one single port – the desktop website – we now need to take in to consideration the way in which all of our visitors are interacting with our content in order to maximise the chances that they’ll be buying from us and not our competitors.

There has been an increased adoption by website owners in having a site that works well on mobile as well as on desktop.  For those that have not already got this, are you at risk of your customers and technology leaving you behind in the race for conversion and sales?

For those that have a website that works well on mobile, does your site fair equally well on the potentially more immersive environment of the tablet?

Tablets are often used to surf the internet and on average can be anything between four to eight times the size of your phone.  Many will only have WiFi rather than 3G connectivity so will be used in the home or the local coffee shop; they aren’t being used on the go or under time pressures.

All of this adds up to your consumers being able to be focus on and immerse themselves in your site.

So does your mobile site do the job for the tablet or is it your desktop version that’s stepping up to the plate?

Either way you’ll want to make sure there isn’t a gaping hole down the middle of your online strategy.

The moral of the current and emerging digital story is for you to have all of your bases covered; namely to make sure you look great to your customer every time they see you online.  After all, if you don’t your competitor will.

For more information on how MiHi Digital can help you create a website that looks great on all devices please give us a call or email hello@mihidigital.co.uk

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