What are the changes?

If you haven’t noticed a change already, then there’s no need to feel ashamed as the changes are in your Notifications (desktop) or Notification Settings (mobile), and who spends time delving around in their settings hey!

The first of these is a new option which allows you to only receive notifications from people you follow. When would this be helpful we hear you cry? Well picture this; you’re famous (we’ll let you choose what for!) and each time you post you get thousands of your adoring fans comment, like and retweet that post (we know, it’s a hard life isn’t it!). Problem is, you only want to know when someone you actually know is commenting. This is setting is for you!

Would you use this for business

Same applies to your business; you post a tweet and you get lots of interaction on that post but it’s too much for you to handle and you miss the comments from those that matter. In that case you’d want to use this setting. However, we’d recommend you don’t, because you’re on Twitter to interact with people, not just those who you’re following but anyone that wants to interact with you and your brand. This could potentially mean you would miss out on opportunities to do that.

What else has Twitter been changing?

They’ve only been and added a ‘Quality Filter’ to its Notifications Settings (and when was ‘quality’ ever a bad thing). This little feature has been designed to improve the quality of posts you see in your timeline i.e. reduce duplicate and automatic posts and cut out spam content, which given there’s so much to see on Twitter, is definitely a good move!

Want to make sure you’re on the right side of the filter yourself? Then ensure you’re not repeatedly tweeting the same thing time and again (third party applications like Hootsuite won’t let you do this anymore either), and don’t be putting any spammy content out there!

What should you be doing?

At the risk of bleating on with the same message each and every time we talk about Twitter, it is unfortunately the same line we give all the time; share great content and make sure you’re on it, and interacting on a regular basis!

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Now this will obviously depend on what industry you are in and as a result which your connections work in; marketing and business development professionals understandably tend to be a little more savvy than others.

If you aren’t using this functionality you are potentially missing a trick.  Here are a few tips when posting updates:

Avoid overkill

Once you’ve started to post updates make sure you don’t go overboard; nobody wants their entire news feed consumed by one individual.  Focus on the quality of what you are sharing and the relevance to your connections.  It’s likely that a large number of your connections will share common business interests so stick to what is going to interest them.  By doing this you’ll get higher levels of interaction and dialogue.

Don’t make it all about you

It’s fine to promote yourself and what’s going on at your business but don’t make it all about you.  When you are sharing content think about getting a balance of 40% of your posts being about you and your company and 60% on other relevant information.  Sharing links that are going to be of interest to your connections will add value; only talking about yourself can be potentially off-putting.

Get involved with other peoples content

This point overlaps with the point above; can you expect people to like and comment on your posts in droves if you never reciprocate?

If you read something from your connection that is of interest then like it.

If there is a comment to be made then make it.

It’s a lonely world without dialogue and you’ll foster better online relationships if you’re interacting.

Avoid the mundane

Don’t succumb to the pressure of having to post something for the sake of posting it!  If you are going through a baron spell on your blog writing or haven’t seen anything that is going to resonate with your connections then don’t post because you feel you have to.  Wait until you have written a gem or have found something of real interest and then post that – wait and it will come!

For more information about how we can help you make more from your LinkedIn presence or provide you with training please give us a call or email us at hello@mihidigital.co.uk

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