Located on the edge of Bodmin Moor, Ekopod is the perfect place to get away from it all and get a little closer to the nature that surrounds us in this part of the world. Having taken over the business in 2017, brother and sister team Matt and Rachael welcome guests from across the country (and even further afield) to stay in their four gorgeous geodomes, two spacious safari tents or their glamping pod (complete with stunning starlight views), all year round. 

Each pod is set in its own private area of the site, so wether you’re looking for a romantic couples break or a fun family holiday, there’s a slice of Cornish countryside with your name on it. Even four-legged friends are welcome to any of their pods and with so much to do in the local area for guests and their dogs, your pooch will enjoy the break as much as you will! 

The perfect Cornwall break for families…

When you and your family arrive at your pod, you’ll be greeted by comfy beds, beautiful bedding and everything you need to relax after your travels. Make sure to help yourselves to the complimentary pack of cookies, fresh milk, cheese, crackers, tea, coffee and hot chocolate too and find luxury toiletries from local business Kitty’s Herbery.

Read more about their family breaks and book… ekopod.co.uk/glamping-for-families

The four-legged friends dream…

If you’re away with your pooch, then the Ekopod site nestled in the stunning Tamar Valley is the perfect area to explore together. There are 75 square miles of Area of Outstanding Natural Beauty (AONB) surrounding your pod and plenty of dog friendly walks and beaches close by, so you can both roam to your hearts content. 

You can find out more about dog friendly stays… ekopod.co.uk/glamping-with-dogs

The couples romantic Cornish stay…

Do you fancy running away for a romantic getaway? Well, each of the pods at Ekopod are set up to offer the best romantic experiences. With warm baths, large comfortable beds and gorgeous wood burners to keep you and your partner warm with a glass of wine under the Cornish starlight. You’ll have your own private terrace to enjoy your time together overlooking the beautiful Tamar Valley with a BBQ or picnic in the great outdoors. 

Treat your loved ones here… ekopod.co.uk/glamping-for-couples

The ideal getaway for groups…

For all the large family and friend groups out there, Ekopod is the perfect place to get together and enjoy some down time or celebrate an occasion. Each pod may be private, but close enough to enjoy time together, visit local attractions, listening to the sounds of birdsong and gaze up at the Cornish stars. If you need it, your hosts at Ekopod will be happy to assist you with your group booking and any catering required, even organising group activities like morning yoga, to help make your visit stress free. 

Although their ethos is a relaxing break away, Ekopod know some groups like to destress over a few drinks with friends and a party atmosphere. It is expected to respect the local beauty, the site and other relaxing guests. However, you can exclusively book the entire site for a celebration like a special birthday or a hen, so you can enjoy your break without having to worry about affecting the experiences of others staying around you. 

Find out more and book your groups stay… ekopod.co.uk/glamping-for-groups

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What does it mean to you if you don’t have a website that works on mobile?

This is where we use a few analogies.

Example One

Imagine you’ve paid money for a sign writer to put some incredible new branding on your van.  Only problem is the writing runs off the end of the van, including your telephone number so nobody ever calls you.

Example Two

Imagine you’ve been asked to quote for a massive new project.  You’ve put your tender document together but there’s one slight problem.  Microsoft Word has thrown off your page margins meaning that half of your document didn’t quite make it to the printer at the other side of the desk.
You finally sort the margins out and realise you’ve put the wrong font size in and someone needs a high-powered telescopic microscope in order to zoom in and read it.
What these examples are doing is giving their target audience a poor experience, just like your website does if it isn’t responsive or mobile friendly.
The person will need to zoom in on your website, the navigation might not work correctly, the wording will be small.
Is this the image of your company that you want to portray? Does it do you justice? Can you legitimately expect that person to buy from you?

So how do you know just how much trade you’re potentially missing out on?

The good, or the bad news, depending on how you look at it is that you can easily identify how much you really need a mobile presence.  You can do this through your Google Analytics account (if you haven’t already got it you should definitely have it!).
When you visit your account go to your main analytics dashboard and under ‘Audience’ drop down to the ‘Mobile’ section.
What this will give you is a figure of the number of people visiting your site from a mobile device.
Take that number and think that those people are having a bad experience – can you afford that?
Don’t just take that figure in isolation though – go one step further.
Google Analytics will give you the figure for the last 30 days by default.  Change the time parameters to the last three months.  Can you afford that new number in front of you?
Final step – compare the last three months to the three months before it.  Is the figure increasing?  Likelihood is that the number of people visiting your site from their mobile will be on the rise.
This essentially means that as time goes by more and more people will be having a poor experience of your website.  If you’re competitors are giving them a mobile experience to die for is there a realistic expectation that they’re still going to buy from you or contact you instead of them?
The chances are they’re not.
So the question becomes, just how long can you wait?
For more information on how we can build you a website that works and looks great on all devices please give us a call on 01566 784860 or email mark@mihidigital.co.uk

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So which one or ones do you plump for and which do you spend less time on?

The first thing to say in response to this question is that they all have different benefits and merits; it will depend largely on what you are trying to achieve.  It will also be dependent on your starting point and where your business currently stands with its online presence.

The start should always be with your website looking, feeling and performing great.

It’s the face of your company and it’s your ultimate shop window.  Don’t believe me? Have a think – it’s the largest source of information on your company, products and services that your customers have access to.

Increasingly more of your customers will look to buy online and if not making the ultimate buying decision through the internet, at least use it to conduct their research and compare you with others.

When we build a website we understand the importance that it has for you and for your customers.  You need it to look great and to make your products and services look fantastic – which of course they are.

We thrive off doing them justice.

On the flip side it’s not just about you; your customers need your website to be easy to navigate.  They need to understand how to move around your site without having ever been on it before and be provided with all of the information that they need to support their decision making.  You want them to buy from you and if this experience is made difficult then the chances are increased that they won’t.

If it isn’t doing this then other aspects of online marketing will also not be fulfilling their full potential.  If you are spending time and money on driving traffic to your website, say through pay per click advertising or search engine optimisation and your site simply doesn’t work for your customers or do you justice then your spend isn’t going to be as efficient.

This is why we always encourage people to look long and hard at their website performance.  Is it ready for the world to see?  If you drive more traffic or build dialogue with more people online are they going to buy through your existing website?  If the answer is yes, then great news, lets build upon the foundations.

If not, it may be time to look at your website and take a longer-term view.  Just as your house is built on solid foundations, a website that works and performs well will be the platform on which you can grown and achieve bigger and better things.

For more information on how we can help you with digital strategy or work with you on a new website please give us a call or email on hello@mihidigital.co.uk

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