Date: Tuesday 14th April
Time: 10:00am – 12:00pm
Location: MiHi Digital office

We’ll start with a short update on current regional tourism performance, drawing on insight from working with hundreds of accommodation providers and some of the South West’s leading destinations. This will include recent booking trends, where demand is coming from, and what we’re seeing across the market right now.

The main focus of the session will then shift to AI, from a practical, business-focused perspective.

Rather than just talking about the technology itself and trying to sell an audit, we’ll cover:

• How AI is changing the guest journey, from discovery through to booking
• What AI means for how guests search, compare and choose accommodation
• The shift from traditional Google search to AI-led search experiences
• What this means for your website, content and visibility
• What you should be doing now to maximise performance in AI-driven search
• Where things are heading over the next 12–24 months

Agenda

• 10:00 – 10:15 → Arrival, coffee & introductions
• 10:15 – 10:35 → Regional tourism performance & booking trends
• 10:35 – 11:30 → AI and the changing guest journey
• 11:30 – 11:50 → What you should be doing now (practical actions)
• 11:50 – 12:00 → Q&A and discussion

Capacity: Limited to 20–25 attendees
Tickets: £15

You can purchase your ticket here – https://www.eventbrite.com/e/ai-tourism-trends-whats-changing-and-what-to-do-about-it-tickets-1985728407120?aff=oddtdtcreator 

All proceeds will go to charity…

All proceeds will go to Tommy’s, the pregnancy and baby charity that Mark is running for in this year’s London Marathon.

Tommy’s exists to stop the heartbreak of baby loss and make pregnancy and birth safe for everyone. In the UK, around 1 in 4 pregnancies ends in loss, and Tommy’s funds vital research, provides expert information, and supports families through some of the toughest times imaginable.

You can also donate here: https://2026tcslondonmarathon.enthuse.com/pf/mark-worden

The post Upcoming Event: AI & Tourism Trends: What’s Changing and What to Do About It appeared first on MiHiDigital.

From hidden coastal coves and ancient moorland landscapes to historic cities and local favourites, Select South West Tours creates personalised journeys that go far beyond traditional sightseeing, putting storytelling and local insight at the heart of every experience.

A Passion for the South West

Founded by local expert James Coulton, who grew up in South Devon with strong roots in Cornwall, Select South West Tours was created from a genuine love for the region and a desire to share it with curious travellers. Every tour reflects this passion — whether uncovering lesser-known locations, travelling in comfort, or enjoying a relaxed stop for cream tea along the way.

Bespoke Tours, Designed Around You

No two journeys are the same. Select South West Tours crafts each itinerary around the interests, pace and preferences of their guests. From dramatic coastal routes and cultural highlights to themed experiences like Poldark filming locations or extended deluxe tours of the South West, every detail is thoughtfully planned.

Award-Winning Experiences

With over 250 five-star reviews, Select South West Tours has earned an outstanding reputation for its personalised approach and expert guiding. Guests consistently praise the depth of knowledge, flexibility and warmth that turn each tour into a truly memorable experience.

A Website to Match the Experience

We worked closely with Select South West Tours to design a new website that reflects the quality, care and individuality of their tours — creating a clean, welcoming platform that makes it easy for visitors to explore itineraries and begin planning their own bespoke journey.

If you’re looking for an unforgettable way to explore Devon, Cornwall and the wider South West, Select South West Tours offers an experience as unique as the region itself.

The post Select South West Tours: A New Website Designed for Bespoke Travel appeared first on MiHiDigital.

The brief was clear from the start: create a site that feels refined but approachable, puts William’s events front and centre, and makes it easy for people to book, shop and explore – all in one place.

A seamless way to book food events

A key focus of the project was simplifying how customers discover and book William’s food events. The new website integrates directly with TicketTailor, allowing visitors to browse upcoming events and secure tickets in just a few clicks.

From intimate dinners to larger hosted experiences, the booking system sits seamlessly within the site — no clunky redirects, no confusion, just a smooth and user-friendly journey from browsing to booking.

This integration not only improves the customer experience, but also makes event management easier behind the scenes.

‘The smallest wine store in the world’

One of our favourite features of the new site is the online shop: “The Smallest Wine Store in the World.” Curated personally by William, the shop offers a rotating selection of wines that are:

• Hand-selected

• Seasonally refreshed every few weeks

• Paired with clear, thoughtful food-matching advice

Rather than overwhelming visitors with endless choice, the shop champions quality, personality and trust – inviting customers to buy wine with confidence, guided by William’s expertise.

It’s a simple concept, executed beautifully, and fully integrated into the website for an effortless shopping experience.

Designed to feel like William

Visually, the site strikes a balance between classic and contemporary – reflecting William’s long-standing reputation in the food world while keeping things fresh and modern.

Clear navigation, strong typography and considered layouts ensure the content shines, whether visitors are:

• Booking an event

• Browsing the wine store

• Or simply getting to know William and his work

The result is a website that feels confident, curated and easy to use, without trying too hard.

Built for growth

Beyond launch day, the site has been built with flexibility in mind. With regularly updated events, a frequently refreshed wine list, and room to evolve, the platform is ready to grow alongside William’s work.

We’re proud to have worked on a project that brings together food, wine, storytelling and smart digital functionality in such a seamless way.

Take a look at the finished site here: williamsitwell.com

If you’re looking to create a website that doesn’t just look good, but works hard for your business too – we’d love to help. Drop us an email on hello@mihidigital.co.uk.

The post New website launch for renowned food writer & restaurant critic, William Sitwell appeared first on MiHiDigital.

This creative business offers beautifully unique props, furniture, and styling ideas to help people design unforgettable weddings and events – and they needed a digital home that reflected their distinctive style.

What We Delivered
-Online shoppable catalogue: Visitors can browse the full collection of hire items online with ease, creating a smooth and inspiring hire experience.
-Styling information: Helpful details and tips are woven throughout the site, making it easy for couples and event planners to visualise how pieces can work together.
-Themed galleries: Inspiration at your fingertips, with styled galleries showing just how “out of the ordinary” events can be.

The Result
The new website brings Out of the Ordinary’s collection to life online, giving clients everything they need to plan their perfect event. From browsing to hiring, the experience is seamless, stylish, and perfectly aligned with the brand’s creative ethos.

We loved building this site and helping such a unique business shine online, and we can’t wait to see all the amazing events their pieces will be part of in the future!

Explore the new site here: outoftheordinaryeventhire.com

The post Out of the Ordinary Events, Out of the Ordinary Website! appeared first on MiHiDigital.

Matchbox Sauna came to us looking for a website that reflected their calm, welcoming vibe while making it super simple for customers to discover, book, and enjoy their sessions. The result? A clean, modern site that’s easy to navigate and looks great across all devices.

What we delivered:
-Integrated booking system: Customers can now view availability and book sessions online in just a few clicks.
-User-friendly design: An intuitive layout that makes finding information quick and stress-free.
-A fresh digital presence: A website that mirrors the unique character of Matchbox Sauna, helping them connect with their growing community.

The Result
With their new site, Matchbox Sauna can now showcase their portable sauna and make the booking process effortless for their customers. It’s all about creating a seamless online journey that ‘matches’ the relaxing experience they offer in person.

We’re proud to have partnered with Matchbox Sauna on this project, and we can’t wait to see their business continue to grow! Check out the new site here: matchboxsauna.co.uk

The post Matchbox Sauna – New Business, New Website! appeared first on MiHiDigital.

Working closely with the team at Thorndon Farm, we developed a clean and modern design that reflects their off-grid luxury glamping experience. From carefully chosen fonts and colour palettes through to layout and messaging, every detail was crafted to help tell their story and showcase the tranquil, high-quality experience they offer.

First-Time Booking System Integration
To make bookings easy for guests and stress-free for the owners, we integrated Booklet, their first-ever online booking system. This allows visitors to check availability and book directly via the website, while also syncing seamlessly with platforms like Airbnb. That means more visibility, fewer admin headaches, and more time to focus on what they do best – creating memorable stays.

A Nature-Filled Retreat with a Touch of Luxury
Thorndon Farm offers spacious safari tents with private bathrooms, wood-fired hot tubs, and uninterrupted views of the surrounding countryside. It’s the kind of place where you can truly switch off – whether you’re stargazing from the deck, cooking over the fire pit, or saying hello to the friendly resident alpacas.

Family-run, dog-friendly and designed with comfort in mind, it’s the perfect escape for couples, families, or anyone who just needs a proper break from the buzz.

Visit the site: thorndonfarm.co.uk

Experts in Tourism Website Design
At MiHi Digital, we’ve worked with more than 100 award-winning tourism businesses across the South West and beyond. From glamping sites to self-catering cottages and hotels, we understand how people browse, book, and buy. Whether you need a brand-new website, a better booking system, or a stronger presence in search – we can help.

The post New Website Launch: Thorndon Farm Glamping Goes Digital with MiHi appeared first on MiHiDigital.

A Hidden Gem in Cornwall

Tucked away in the idyllic Cornish countryside lies a boutique retreat that epitomises relaxation, charm, and bespoke luxury: Lower Barns Bed and Breakfast. For those seeking an escape that blends the comfort of a home with the indulgence of a high-end getaway, this award-winning B&B offers an experience like no other. Whether you’re planning a romantic getaway, a special celebration, or simply a break from the hustle and bustle of everyday life, Lower Barns is the sanctuary you didn’t know you needed.

A Unique Blend of Comfort and Character

Lower Barns isn’t your typical B&B. From the moment you arrive, you’re greeted by a kaleidoscope of colour, quirky decor, and warm hospitality from Janie and Mike that immediately sets it apart. Each room is individually designed with its own unique character—think vintage furniture, vibrant textiles, and artistic flourishes that create a whimsical yet cozy atmosphere. Guests rave about the thoughtful touches, from fresh flowers to locally sourced treats, that make every stay feel personal and memorable.

Accommodation Options for Every Occasion

Choose from beautifully appointed rooms, suites with private gardens, or even self-contained spaces for extra privacy. For couples planning a special celebration, Lower Barns also offers exclusive-use packages, making it an ideal venue for elopements and small weddings.

Indulgent Breakfasts and Local Flavours

A highlight of any stay at Lower Barns is undoubtedly the breakfast! With a focus on fresh, locally sourced ingredients, every morning is a feast for the senses. From hearty full English breakfasts to lighter options like homemade granola and seasonal fruit, there’s something to suit every palate. And if you have dietary preferences or requirements, they are more than happy to accommodate.

Explore the Beauty of Cornwall

While Lower Barns offers a retreat you may never want to leave, its location makes it the perfect base for exploring Cornwall’s stunning landscapes and attractions. Just a short drive away, you’ll find the iconic Lost Gardens of Heligan, picturesque fishing villages like Mevagissey, and the breathtaking South West Coast Path. Whether you’re into hiking, beachcombing, or discovering local art and culture, there’s no shortage of adventures to be had.

Why Guests Keep Coming Back

Lower Barns has loyal following of guests who return year after year, and it’s easy to see why. Owners Janie and Mike have created more than just a place to stay—they’ve crafted an experience that lingers long after you’ve left. Their genuine passion for hospitality, combined with the B&B’s enchanting atmosphere, ensures that every guest feels like part of the family.

Ready to experience the magic of Lower Barns? Visit their website to learn more and secure your stay at this unforgettable destination.

The post Client Profile – Lower Barns Bed & Breakfast appeared first on MiHiDigital.

Their itineraries are designed to immerse travellers in the rich history, stunning natural beauty, and vibrant culture of the South West. Whether you’re seeking to explore ancient landmarks like Tintagel Castle, stroll through charming villages and iconic harbours, or savour the region’s culinary delights, Select South West Tours ensures every journey is extraordinary. They also cater to special interests, offering tours focused on heritage, gardens, coastal adventures, and even famous filming locations from beloved TV series like Poldark and Doc Martin.

Each tour is led by experienced local guides who bring the stories and traditions of the South West to life. Traveling in luxury vehicles, guests can relax and enjoy the breathtaking scenery while experiencing a level of comfort and sophistication that sets Select South West Tours apart. With a commitment to sustainable tourism, they work closely with local communities and businesses, ensuring their operations contribute positively to the region’s economy and environment.

Their dedication to excellence has earned them numerous accolades and a loyal clientele from across the globe. From first-time visitors to England to seasoned travellers looking to discover a new side of the country, Select South West Tours offers a truly personalised and memorable experience.

MIHi Digital has worked alongside Select South West Tours to support their online presence through website hosting and assistance with SEO. This work aims to bring Select South West Tours’ offerings to a wider audience, enabling more travellers to discover the beauty and charm of the region.

You can find out more about them here: selectsouthwesttours.com

The post Client Profile – Select South West Tours appeared first on MiHiDigital.

The team at City Cars South West got in touch with us to build them a new website showcasing their fantastic fleet of cars and their unbeatable chauffeur service.

Whether you want to take the stress out of your next airport transfer or you’d like to add a little luxury to your next festival or sporting event, why not give the team at City Cars South West a call or visit their new website here.

The post New Website Launched for City Cars South West appeared first on MiHiDigital.

They’ve of course grown over 5 decades, now forging other lifestyle and outdoor products (we’re in love with the archways), offering servicing and maintenance and selling stoves made by other manufacturers, opening a second showroom in Exeter and even launching a fantastic café at their beautiful South Devon site.  As their business has expanded, so has their website!!

When we learned they wanted to update their 800 page ‘shop window’, we just knew we had to be part of that project. We’re so proud of the sleek, quick, easy to use new site we’ve created for this beloved South Devon business – there are still more than 800 pages but we’ve added a little flair and intuition to help you find your way around and a whole lot of MiHi design magic to create an aesthetic as stunning as the stoves it’s showcasing.

If you’re after an iconic new stove for your home, forged in the heart of Devon, go find your perfect match on their new website deanforge.co.uk

The post New website launched for Dean Forge appeared first on MiHiDigital.