Google Analytics Archives - MiHiDigital https://mihidigital.co.uk/blog/category/google-analytics/ Just another WordPress site Wed, 29 Jun 2022 12:52:52 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 Why you need to update your Google Analytics in the next week https://mihidigital.co.uk/blog/why-you-need-to-update-your-google-analytics-in-the-next-week/ Wed, 29 Jun 2022 12:52:52 +0000 https://mihidigital.1c7bfa7d0ad0ed81c314972280bc4e61-10268.sites.k-hosting.co.uk/?p=11673 Good old Google Analytics…. It’s something you hopefully know and have come to understand and use to better your website performance over the years. The version you’re currently (and hopefully) using, is known as Universal Analyics (UA) and it’s the third iteration of the free analytical platform. You’re likely to be familiar with the look and feel of the platform by now as, despite constant tweaks and adjustments, GA3 (see what they did there – Google Analytics 3) has been in place for a decade since its inception in 2022. Just look all things tech, things move on, times change and things get (we hope) better. Enter GA4 (Google Analytics 4). What is GA4 and why do you need to know about it? Google Analytics 4 is the newest analytics platform from Google, and it has been up and running for several months. It’s replacing the old version of Google Analytics and there are a number of large changes, which we’ll be writing about over the coming weeks and months. Some are big; ‘bounce rate’ is gone and is replaced by ‘engagement’, whilst others are more cosmetic. ‘But we love the old version’ we hear you cry! Unfortunately, that old version is no longer going to be gathering data from 1st July 2023. All data will instead be going into GA4, rather than your good old, tried, and tested UA GA3. So, what does that mean for you? What do you need to do? GA4 needs to have a different ‘property’ set up in Google Analytics, so you’re going to need to ask your web developer to do this for you and to then update your tracking code. You should ideally be running GA3 and GA4 concurrently over the next 12 months. Why do you need to take action now? Simply because the existing analytics account you have will stop receiving data on 1st July 2023. Although that seems like a long time away, if you want to have a comparison of what was happening at the same time last year (which you do if you’re using analytics effectively), then you’re going to need 12 months of rolling data in GA4 by the time you get to 1st July 2023. You guessed it, that means you need to set your GA4 property up now and get it integrated with your website! We hope better website stats and performance will then be on their way to you!

The post Why you need to update your Google Analytics in the next week appeared first on MiHiDigital.

]]> Good old Google Analytics…. It’s something you hopefully know and have come to understand and use to better your website performance over the years. The version you’re currently (and hopefully) using, is known as Universal Analyics (UA) and it’s the third iteration of the free analytical platform.

You’re likely to be familiar with the look and feel of the platform by now as, despite constant tweaks and adjustments, GA3 (see what they did there – Google Analytics 3) has been in place for a decade since its inception in 2022.

Just look all things tech, things move on, times change and things get (we hope) better.

Enter GA4 (Google Analytics 4).

What is GA4 and why do you need to know about it?

Google Analytics 4 is the newest analytics platform from Google, and it has been up and running for several months. It’s replacing the old version of Google Analytics and there are a number of large changes, which we’ll be writing about over the coming weeks and months. Some are big; ‘bounce rate’ is gone and is replaced by ‘engagement’, whilst others are more cosmetic.

‘But we love the old version’ we hear you cry! Unfortunately, that old version is no longer going to be gathering data from 1st July 2023.

All data will instead be going into GA4, rather than your good old, tried, and tested UA GA3.

So, what does that mean for you?

What do you need to do?

GA4 needs to have a different ‘property’ set up in Google Analytics, so you’re going to need to ask your web developer to do this for you and to then update your tracking code. You should ideally be running GA3 and GA4 concurrently over the next 12 months.

Why do you need to take action now?

Simply because the existing analytics account you have will stop receiving data on 1st July 2023. Although that seems like a long time away, if you want to have a comparison of what was happening at the same time last year (which you do if you’re using analytics effectively), then you’re going to need 12 months of rolling data in GA4 by the time you get to 1st July 2023.

You guessed it, that means you need to set your GA4 property up now and get it integrated with your website!

We hope better website stats and performance will then be on their way to you!

The post Why you need to update your Google Analytics in the next week appeared first on MiHiDigital.

]]> SEO, Social Media & Google Analytics – event with North Devon + on 28th of May 2019 https://mihidigital.co.uk/blog/seo-social-media-google-analytics/ Tue, 30 Apr 2019 14:44:48 +0000 https://mihidigital.1c7bfa7d0ad0ed81c314972280bc4e61-10268.sites.k-hosting.co.uk/?p=7660 Time: 9:30am – 12:30pm Date: Tuesday 28th May 2019 Venue: Caddsdown Business Support Centre, Caddsdown Industrial Park, Bideford EX39 3DX The majority of businesses in North Devon will have a social media page, which absolutely makes sense given there’s around 48 million users in the UK alone! The problem is that many businesses won’t know how to make the most of their page, or how to reach the maximum amount of potential customers and clients they could. Despite the growing importance of social media, ranking highly on Google is still a vital cog in your marketing wheel; millions of customers search for businesses daily to it’s essential that your website is going to rank for those searching for your products or services. Who’s the event for? The event is aimed at any business in North Devon wanting to understand how they can increase the performance of their online presence through social media, SEO and Google Analytics. You’ll go away with some simple actions to implement which will improve your results over the coming months. The Speaker Mark Worden, Director here at MiHi Digital will be speaking. Mark has been specialising in digital marketing for more than a decade, and having set up his own business four years ago, has worked with more than 200 across a wide range of industries and generated more than £1 million in client enquiries. The Venue The event will be held at 9:30am – 12:30pm on Tuesday 28th of May 2019 at the North Devon Plus offices – Caddsdown Business Support Centre, Caddsdown Industrial Park, Bideford EX39 3DX Booking your Place To book your place please give Vicky Fether a call from North Devon Plus a call on 01237 426 426 or email her at VFether@northdevonplus.co.uk

The post SEO, Social Media & Google Analytics – event with North Devon + on 28th of May 2019 appeared first on MiHiDigital.

]]> Time: 9:30am – 12:30pm
Date: Tuesday 28th May 2019
Venue: Caddsdown Business Support Centre, Caddsdown Industrial Park, Bideford EX39 3DX
The majority of businesses in North Devon will have a social media page, which absolutely makes sense given there’s around 48 million users in the UK alone! The problem is that many businesses won’t know how to make the most of their page, or how to reach the maximum amount of potential customers and clients they could.
Despite the growing importance of social media, ranking highly on Google is still a vital cog in your marketing wheel; millions of customers search for businesses daily to it’s essential that your website is going to rank for those searching for your products or services.

Who’s the event for?

The event is aimed at any business in North Devon wanting to understand how they can increase the performance of their online presence through social media, SEO and Google Analytics. You’ll go away with some simple actions to implement which will improve your results over the coming months.

The Speaker

Mark Worden, Director here at MiHi Digital will be speaking. Mark has been specialising in digital marketing for more than a decade, and having set up his own business four years ago, has worked with more than 200 across a wide range of industries and generated more than £1 million in client enquiries.

The Venue

The event will be held at 9:30am – 12:30pm on Tuesday 28th of May 2019 at the North Devon Plus offices – Caddsdown Business Support Centre, Caddsdown Industrial Park, Bideford EX39 3DX

Booking your Place

To book your place please give Vicky Fether a call from North Devon Plus a call on 01237 426 426 or email her at VFether@northdevonplus.co.uk

The post SEO, Social Media & Google Analytics – event with North Devon + on 28th of May 2019 appeared first on MiHiDigital.

]]> Website page speed – the issues and solutions for small businesses https://mihidigital.co.uk/blog/website-page-speed-issues-solutions-small-businesses/ Thu, 19 Jan 2017 13:04:45 +0000 https://mihidigital.1c7bfa7d0ad0ed81c314972280bc4e61-10268.sites.k-hosting.co.uk/?p=5885 Most of us will put the speed at which any website loads down to our own internet connection, when in fact much of it will be related to the website hosting you or your web designer chose when they launched your site. There are two very important reasons your website should load as quickly as possible: 1. Your customers want it to; we’ve probably all had times when we’ve visited a website, the page hasn’t loaded within a couple of seconds and we’ve gone elsewhere. The internet is an impatient place, so if the information isn’t with us within a second we may well seek it elsewhere. 2. Google wants it to; as a search engine their primary goal is to give any searcher the best results possible, and that doesn’t include slow websites. Page speed is a factor within their ranking algorithm, and it’s there because they want searchers to find what it is they’re looking for quickly. So if you have a slow website you may be getting hit with double trouble; you’re likely to have visitors dropping off that may have otherwise booked or bought from you, and you’re likely to be ranking lower, which means less people visiting your site. Not a great place to be in! So how quick is your site? As we’ve said, you’ll often gauge the speed of a site on your own internet connection, but what about those with a quicker or slower connection? How long does it take to load for them? The good news is that Google has a simple test and scoring system for you: https://testmysite.thinkwithgoogle.com/ Place your site into this link and see what score you get. If you’re seeing numbers beneath 50 or 40 then we need to be doing something about them, and as luck would have it, we know what to do! Causes of slow loading sites and the solutions There are two very common issues that cause a website to load slowly, so take a look at your own and have a think about which (if it isn’t both) is affecting your performance: 1. Large images, sliders and galleries If you have a lot of images on your site, the page needs to load them when anyone visits. Because imagery can sometimes have large file sizes this means that page speed can be compromised. So does your site have a lot of galleries, sliders and imagery? If it does, then we’re not saying you need to take it down and revert to a novel style website only with paragraphs of text! Instead you need to make sure that those images have been resized and are compressed as much as possible to reduce their file size. If you don’t have advanced software such as Photoshop then don’t despair; simply Google ‘online image resizer’ and there are a multitude of free solutions. It will take a bit of time, but all images should be resized before they go on your site; we want file sizes (‘CMD + I’ on Mac to find this or right click and ‘view properties’ on Windows) of 200KB or less – not above 1MB. You’ll find that once done, your page speed score should go up. 2. Slow hosting If your page speed is slow and you haven’t got lots of imagery, then the chances are the problem lays with your hosting. If you’re paying £10 or less a month for this, then the chances are you’re on something called a ‘shared server’. This means that your site lives in a big black box in a cold room, alongside many other websites. There is no real issue with this, but depending on the provider, it can cause a slowing of speed. The reason for this is that different providers load their servers in different ways; some might put just 100 sites on each, another may put 1,000. The traffic each of those has and the memory the host allows for it will dictate how quickly your site loads; you may find that you have periods where things are slow, only for them to return to normal the next day. This is because of the load on your server. So what do you need to do? Ultimately you may need to take the decision to move host. That isn’t as big of an operation as you may think and we often have new clients wanting to move their site to alternative hosting as we know the quick from the slow providers. If you need a hand with this, then please let us know. There are of course many factors that can affect how quickly your site will load, but these are the two common culprits, so run the test and see what needs to be done! For more information on how we can help to improve your website performance and conversion please give us a call on 01566 232323 or drop us an email on hello@mihidigital.co.uk

The post Website page speed – the issues and solutions for small businesses appeared first on MiHiDigital.

]]> Most of us will put the speed at which any website loads down to our own internet connection, when in fact much of it will be related to the website hosting you or your web designer chose when they launched your site. There are two very important reasons your website should load as quickly as possible:
1. Your customers want it to; we’ve probably all had times when we’ve visited a website, the page hasn’t loaded within a couple of seconds and we’ve gone elsewhere. The internet is an impatient place, so if the information isn’t with us within a second we may well seek it elsewhere.
2. Google wants it to; as a search engine their primary goal is to give any searcher the best results possible, and that doesn’t include slow websites. Page speed is a factor within their ranking algorithm, and it’s there because they want searchers to find what it is they’re looking for quickly.
So if you have a slow website you may be getting hit with double trouble; you’re likely to have visitors dropping off that may have otherwise booked or bought from you, and you’re likely to be ranking lower, which means less people visiting your site.
Not a great place to be in!

So how quick is your site?

As we’ve said, you’ll often gauge the speed of a site on your own internet connection, but what about those with a quicker or slower connection? How long does it take to load for them?
The good news is that Google has a simple test and scoring system for you:
https://testmysite.thinkwithgoogle.com/
Place your site into this link and see what score you get. If you’re seeing numbers beneath 50 or 40 then we need to be doing something about them, and as luck would have it, we know what to do!

Causes of slow loading sites and the solutions

There are two very common issues that cause a website to load slowly, so take a look at your own and have a think about which (if it isn’t both) is affecting your performance:

1. Large images, sliders and galleries

If you have a lot of images on your site, the page needs to load them when anyone visits. Because imagery can sometimes have large file sizes this means that page speed can be compromised. So does your site have a lot of galleries, sliders and imagery?
If it does, then we’re not saying you need to take it down and revert to a novel style website only with paragraphs of text! Instead you need to make sure that those images have been resized and are compressed as much as possible to reduce their file size.
If you don’t have advanced software such as Photoshop then don’t despair; simply Google ‘online image resizer’ and there are a multitude of free solutions. It will take a bit of time, but all images should be resized before they go on your site; we want file sizes (‘CMD + I’ on Mac to find this or right click and ‘view properties’ on Windows) of 200KB or less – not above 1MB.
You’ll find that once done, your page speed score should go up.

2. Slow hosting

If your page speed is slow and you haven’t got lots of imagery, then the chances are the problem lays with your hosting. If you’re paying £10 or less a month for this, then the chances are you’re on something called a ‘shared server’. This means that your site lives in a big black box in a cold room, alongside many other websites. There is no real issue with this, but depending on the provider, it can cause a slowing of speed.
The reason for this is that different providers load their servers in different ways; some might put just 100 sites on each, another may put 1,000. The traffic each of those has and the memory the host allows for it will dictate how quickly your site loads; you may find that you have periods where things are slow, only for them to return to normal the next day. This is because of the load on your server.
So what do you need to do? Ultimately you may need to take the decision to move host. That isn’t as big of an operation as you may think and we often have new clients wanting to move their site to alternative hosting as we know the quick from the slow providers.
If you need a hand with this, then please let us know.
There are of course many factors that can affect how quickly your site will load, but these are the two common culprits, so run the test and see what needs to be done!
For more information on how we can help to improve your website performance and conversion please give us a call on 01566 232323 or drop us an email on hello@mihidigital.co.uk

The post Website page speed – the issues and solutions for small businesses appeared first on MiHiDigital.

]]> Don’t let Google Analytic stats phase you https://mihidigital.co.uk/blog/dont-let-google-analytic-stats-phase/ Tue, 27 Oct 2015 10:00:00 +0000 https://mihidigital.1c7bfa7d0ad0ed81c314972280bc4e61-10268.sites.k-hosting.co.uk/?p=4660 If you run a business you’ll be well aware of how statistics are crucial when it comes to making a decision; action taken based on data can transform a business overnight, and increase your chances of the result being a successful one. Google Analytics is a great way of monitoring the performance of your site and online marketing efforts. The free service was launched in 2005 and is now used by a vast amount of businesses across the globe .It’s currently leading the way compared to other sites including StatCounter and WordPress Stats. Follow these simple steps to help your business on its way to making better decisions through Google Analytics. Setting up When creating your account fill out the information required including your website address and the area in which your business works. Stick with the ‘Universal Analytics’ option and also make sure you change the time zone to the UK (will save you from wondering why all of your traffic comes in the middle of the night!). You’ll receive some code that your website developers will need to implement for you, but don’t worry, it’s just a 10 minute job for them. Technical terms If you’re new to Google Analytics or considering using it, don’t let the technical jargon phase you. Keep it simple. Remember ‘sessions’ mean visits, ‘users’ mean visitors, and a ‘bounce rate’ is the number of visits to your site that leave having only viewed one page. If you’re finding yourself confused, or as many business owners do, not sure of how to take that data and make it work for you, then we do offer Google Analytics training for users of all abilities. Don’t overcomplicate it Google Analytics can be as complicated as you make it. From pinpointing who’s searching for your site based on a specific product name, to simply recording the number of visits and pageviews to certain areas of your site. Either way, avoid getting bogged down by an avalanche of statistics. Break up business strategy and focus on one area you want to monitor at a time, and then bring them together to build a bigger picture. For example, if you have a business with multiple service areas, take a look at each of those service areas individually; which is doing well, and which is underperforming? This will give you greater insight into what’s causing your site as a whole to rise or fall. Don’t give up! Be prepared to spend time exploring Google Analytics to discover the information that really benefits your business. Try to set time aside each month to take a look at your stats so you’re fully aware of what’s happening. If you dig deep, there are a lot of features that can benefit you if used effectively. Find out what online campaigns attract the most visits; locate where your visitors are from and find out what they are saying. The list is endless! For more information on how we can improve your website performance, including our Google Analytics training, please give us a call or email us at hello@mihidigital.co.uk

The post Don’t let Google Analytic stats phase you appeared first on MiHiDigital.

]]> If you run a business you’ll be well aware of how statistics are crucial when it comes to making a decision; action taken based on data can transform a business overnight, and increase your chances of the result being a successful one.

Google Analytics is a great way of monitoring the performance of your site and online marketing efforts. The free service was launched in 2005 and is now used by a vast amount of businesses across the globe .It’s currently leading the way compared to other sites including StatCounter and WordPress Stats.

Follow these simple steps to help your business on its way to making better decisions through Google Analytics.

Setting up

When creating your account fill out the information required including your website address and the area in which your business works. Stick with the ‘Universal Analytics’ option and also make sure you change the time zone to the UK (will save you from wondering why all of your traffic comes in the middle of the night!).

You’ll receive some code that your website developers will need to implement for you, but don’t worry, it’s just a 10 minute job for them.

Technical terms

If you’re new to Google Analytics or considering using it, don’t let the technical jargon phase you.
Keep it simple. Remember ‘sessions’ mean visits, ‘users’ mean visitors, and a ‘bounce rate’ is the number of visits to your site that leave having only viewed one page.

If you’re finding yourself confused, or as many business owners do, not sure of how to take that data and make it work for you, then we do offer Google Analytics training for users of all abilities.

Don’t overcomplicate it

Google Analytics can be as complicated as you make it. From pinpointing who’s searching for your site based on a specific product name, to simply recording the number of visits and pageviews to certain areas of your site.

Either way, avoid getting bogged down by an avalanche of statistics. Break up business strategy and focus on one area you want to monitor at a time, and then bring them together to build a bigger picture.

For example, if you have a business with multiple service areas, take a look at each of those service areas individually; which is doing well, and which is underperforming? This will give you greater insight into what’s causing your site as a whole to rise or fall.

Don’t give up!

Be prepared to spend time exploring Google Analytics to discover the information that really benefits your business. Try to set time aside each month to take a look at your stats so you’re fully aware of what’s happening. If you dig deep, there are a lot of features that can benefit you if used effectively. Find out what online campaigns attract the most visits; locate where your visitors are from and find out what they are saying. The list is endless!

For more information on how we can improve your website performance, including our Google Analytics training, please give us a call or email us at hello@mihidigital.co.uk

The post Don’t let Google Analytic stats phase you appeared first on MiHiDigital.

]]> MiHi Digital to sponsor Devon Tourism Awards https://mihidigital.co.uk/blog/mihi-digital-to-sponsor-devon-tourism-awards/ Wed, 09 Sep 2015 10:18:53 +0000 https://mihidigital.1c7bfa7d0ad0ed81c314972280bc4e61-10268.sites.k-hosting.co.uk/?p=4529 Digital marketing agency MiHi Digital has announced they will be sponsoring the Tourist Information category at this year’s Devon Tourism Awards. The sponsorship is the first of its kind for the business as they seek to support the tourism industry in Devon. Mark Worden (pictured), Director at MiHi Digital explained; “We’re delighted to be involved in this year’s awards and to help celebrate some of the best tourism businesses in the county.  Many people across the region are involved in the industry and it’s great to reward those who continue to deliver excellence to millions of visitors each and every year.” Mark continued; “The Tourist Information category has been open to Tourist Information Centres and other businesses providing information to visitors.   They play a vital role in ensuring we promote everything we have to offer as a county and we’re delighted to acknowledge their achievements.” MiHi Digital are already working with a number of tourism-based businesses, helping them to increase online conversion and boost booking numbers. For more information on MiHi Digital and their services aimed at helping accommodation providers please visit www.mihidigital.co.uk/our-services/

The post MiHi Digital to sponsor Devon Tourism Awards appeared first on MiHiDigital.

]]> Digital marketing agency MiHi Digital has announced they will be sponsoring the Tourist Information category at this year’s Devon Tourism Awards.

The sponsorship is the first of its kind for the business as they seek to support the tourism industry in Devon.

Mark Worden (pictured), Director at MiHi Digital explained; “We’re delighted to be involved in this year’s awards and to help celebrate some of the best tourism businesses in the county.  Many people across the region are involved in the industry and it’s great to reward those who continue to deliver excellence to millions of visitors each and every year.”

Mark continued; “The Tourist Information category has been open to Tourist Information Centres and other businesses providing information to visitors.   They play a vital role in ensuring we promote everything we have to offer as a county and we’re delighted to acknowledge their achievements.”

MiHi Digital are already working with a number of tourism-based businesses, helping them to increase online conversion and boost booking numbers.

For more information on MiHi Digital and their services aimed at helping accommodation providers please visit www.mihidigital.co.uk/our-services/

The post MiHi Digital to sponsor Devon Tourism Awards appeared first on MiHiDigital.

]]> Digital specialist celebrates century of clients https://mihidigital.co.uk/blog/digital-specialist-celebrates-century-clients/ Mon, 07 Sep 2015 11:17:32 +0000 https://mihidigital.1c7bfa7d0ad0ed81c314972280bc4e61-10268.sites.k-hosting.co.uk/?p=4525 A local digital marketing specialist is celebrating his 100th client win less than two years after leaving his job to launch his own business. Mark Worden, previously responsible for online marketing at two well established Westcountry brands, law firm Stephens Scown LLP and insurance company Cornish Mutual, created MiHi Digital 20 months ago to support the burgeoning online potential of the region’s businesses. The company, which offers assistance on all aspects of online marketing, has now worked with more than 100 organisations from across England and three other continents, turning over a combined £400m between them. Mark said; “More and more businesses have embraced marketing their products and services online. Our mantra has been to help and support firms in making the most of the time and budget they spend by adopting a strategic and integrated approach, whilst also cutting out the technical jargon!” MiHi Digital has provided a particular focus on reporting and delivering results, with one client seeing a 250% increase in turnover having worked with MiHi over the course of the last year. Mark explained; “If you’re brining in a specialist to support your business it’s vital you fully understand the return you’re gaining; for that reason we’ve been keen to report on every area of online performance for our clients.  Knowing exactly what they’re getting for their money has proven to be incredibly popular with our clients.” As the business continues to grow, MiHi Digital has now turned to the National Apprenticeship Scheme to give local students an opportunity to begin a career in online marketing. Mark added  “It’s incredibly exciting to be able to give an opportunity to someone looking to take their first step in digital marketing. We’ve got some great clients; from BAFTA and EMMY nominated individuals to your more traditional professional services; they’ll see and learn how to help a business grow online, no matter what the sector.” For more information about our services please click here.

The post Digital specialist celebrates century of clients appeared first on MiHiDigital.

]]> A local digital marketing specialist is celebrating his 100th client win less than two years after leaving his job to launch his own business.

Mark Worden, previously responsible for online marketing at two well established Westcountry brands, law firm Stephens Scown LLP and insurance company Cornish Mutual, created MiHi Digital 20 months ago to support the burgeoning online potential of the region’s businesses.

The company, which offers assistance on all aspects of online marketing, has now worked with more than 100 organisations from across England and three other continents, turning over a combined £400m between them.

Mark said; “More and more businesses have embraced marketing their products and services online. Our mantra has been to help and support firms in making the most of the time and budget they spend by adopting a strategic and integrated approach, whilst also cutting out the technical jargon!”

MiHi Digital has provided a particular focus on reporting and delivering results, with one client seeing a 250% increase in turnover having worked with MiHi over the course of the last year.

Mark explained; “If you’re brining in a specialist to support your business it’s vital you fully understand the return you’re gaining; for that reason we’ve been keen to report on every area of online performance for our clients.  Knowing exactly what they’re getting for their money has proven to be incredibly popular with our clients.”

As the business continues to grow, MiHi Digital has now turned to the National Apprenticeship Scheme to give local students an opportunity to begin a career in online marketing.

Mark added  “It’s incredibly exciting to be able to give an opportunity to someone looking to take their first step in digital marketing. We’ve got some great clients; from BAFTA and EMMY nominated individuals to your more traditional professional services; they’ll see and learn how to help a business grow online, no matter what the sector.”

For more information about our services please click here.

The post Digital specialist celebrates century of clients appeared first on MiHiDigital.

]]> MiHi Digital to sponsor Cornwall Tourism Awards https://mihidigital.co.uk/blog/mihi-digital-sponsor-cornwall-tourism-awards/ Wed, 08 Jul 2015 15:21:38 +0000 https://mihidigital.1c7bfa7d0ad0ed81c314972280bc4e61-10268.sites.k-hosting.co.uk/?p=4517 Digital marketing agency MiHi Digital has announced they will be sponsoring the Tourist Information category at this year’s Cornwall Tourism Awards. The sponsorship is the first of its kind for the business as they seek to support the tourism industry in Cornwall. Mark Worden (pictured), Director at MiHi Digital explained; “We’re delighted to be involved in this year’s awards and to help celebrate some of the best tourism businesses in the Duchy.  Many people across the county are involved in the industry and it’s great to reward those who continue to deliver excellence to millions of visitors each and every year.” Mark continued; “The Tourist Information category has been open to Tourist Information Centres and other businesses providing information to visitors.   They play a vital role in ensuring we promote everything we have to offer as a county and we’re delighted to acknowledge their achievements.” MiHi Digital are already working with a number of tourism-based businesses, helping them to increase online conversion and boost booking numbers. For more information on MiHi Digital and their services aimed at helping accommodation providers please visit www.mihidigital.co.uk/our-services/

The post MiHi Digital to sponsor Cornwall Tourism Awards appeared first on MiHiDigital.

]]> Digital marketing agency MiHi Digital has announced they will be sponsoring the Tourist Information category at this year’s Cornwall Tourism Awards.

The sponsorship is the first of its kind for the business as they seek to support the tourism industry in Cornwall.

Mark Worden (pictured), Director at MiHi Digital explained; “We’re delighted to be involved in this year’s awards and to help celebrate some of the best tourism businesses in the Duchy.  Many people across the county are involved in the industry and it’s great to reward those who continue to deliver excellence to millions of visitors each and every year.”

Mark continued; “The Tourist Information category has been open to Tourist Information Centres and other businesses providing information to visitors.   They play a vital role in ensuring we promote everything we have to offer as a county and we’re delighted to acknowledge their achievements.”

MiHi Digital are already working with a number of tourism-based businesses, helping them to increase online conversion and boost booking numbers.

For more information on MiHi Digital and their services aimed at helping accommodation providers please visit www.mihidigital.co.uk/our-services/

The post MiHi Digital to sponsor Cornwall Tourism Awards appeared first on MiHiDigital.

]]> Digital marketing specialist celebrates bumper first year in business https://mihidigital.co.uk/blog/digital-marketing-specialist-celebrates-bumper-first-year-business/ Mon, 27 Oct 2014 15:43:53 +0000 https://mihidigital.1c7bfa7d0ad0ed81c314972280bc4e61-10268.sites.k-hosting.co.uk/?p=4324 A local digital marketing specialist has made a fast start to life as a business owner having won more than 50 client accounts in his first year. Mark Worden, previously responsible for online marketing at two of well established Westcountry brands, law firm Stephens Scown LLP and insurance company Cornish Mutual, created MiHi Digital a year ago to support the burgeoning online potential of the region’s businesses. The company, which offers assistance on all aspects of online marketing including website design, social media, search engine optimisation and strategy, has already worked with organisations of all sizes from across England and three other continents. Mark said; “More and more businesses have embraced marketing their products and services online. There are still great opportunities to be taken and our mantra has been to help and support firms in making the most of the time and budget they spend online by adopting a strategic and integrated approach, whilst also cutting out the technical jargon!” MiHi Digital has provided a particular focus on reporting and delivering results, with one client already seeing a 250% increase in turnover having worked with MiHi for just six months. Mark explained; “As with all marketing you want to know what it is you’re getting and for that reason I’ve been keen to report on every area of online performance for our clients. It’s vital that any business fully understands the return they’re gaining when bringing in a specialist to support their activity and this is something that has proven to be particularly popular with our clients; we haven’t had one leave yet!”

The post Digital marketing specialist celebrates bumper first year in business appeared first on MiHiDigital.

]]> A local digital marketing specialist has made a fast start to life as a business owner having won more than 50 client accounts in his first year.

Mark Worden, previously responsible for online marketing at two of well established Westcountry brands, law firm Stephens Scown LLP and insurance company Cornish Mutual, created MiHi Digital a year ago to support the burgeoning online potential of the region’s businesses.

The company, which offers assistance on all aspects of online marketing including website design, social media, search engine optimisation and strategy, has already worked with organisations of all sizes from across England and three other continents.

Mark said; “More and more businesses have embraced marketing their products and services online. There are still great opportunities to be taken and our mantra has been to help and support firms in making the most of the time and budget they spend online by adopting a strategic and integrated approach, whilst also cutting out the technical jargon!”

MiHi Digital has provided a particular focus on reporting and delivering results, with one client already seeing a 250% increase in turnover having worked with MiHi for just six months.

Mark explained; “As with all marketing you want to know what it is you’re getting and for that reason I’ve been keen to report on every area of online performance for our clients. It’s vital that any business fully understands the return they’re gaining when bringing in a specialist to support their activity and this is something that has proven to be particularly popular with our clients; we haven’t had one leave yet!”

The post Digital marketing specialist celebrates bumper first year in business appeared first on MiHiDigital.

]]> Four things your business should be doing online at this time of year https://mihidigital.co.uk/blog/four-things-your-business-should-be-doing-online-at-this-time-of-year/ Tue, 16 Sep 2014 14:44:52 +0000 https://mihidigital.1c7bfa7d0ad0ed81c314972280bc4e61-10268.sites.k-hosting.co.uk/?p=4315 The summer months create a unique challenge for the majority of businesses online. The weather is better and the nights are longer. The majority of people will take holiday and with school also out for summer this is a period during which your customers or clients will be spending more time away from their computers and free from their phones than at any other point of the year. So what can you do as a business now they’re back? How do you return to their consciousness? Social Media – Time to Get Back to Work! You should be using social media not to endlessly promote yourself but to create contact points with people that may want to use your service or buy your products. Now, they won’t necessarily have a need to buy at this specific time but they may well do in the future. What does this mean? You need a steady flow of contact points between now, when they don’t need you, and then, when they do. If you can achieve this you’ll be one of a few suppliers in their mind when they come to make their decision to buy what you offer. So what do you need to do? Social media rises and falls with the weather. If it’s sunny people will be out enjoying it. If it’s raining they’ll be inside tweeting about it. More and more of your customers are coming back to their Twitter and Facebook accounts after their summer siesta. Make sure you’re there to greet them, to create contact, to engage and to promote. If you’ve been neglecting your accounts then now’s the time to get back to your social media best! PPC Advertising – people are searching and they’re doing it now! Google searches for the majority of phrases spike in September. It’s easier for any business to increase market share and enquiries during a period of higher volume than it is during low search; which is exactly what you get during the summer. If you’re advertising on Google then reducing spend during the summer months can free up budget in September and early October. Either way you should be looking at the search volume and crunching the numbers to see if the return is there for you and how much more you could potentially gain. Now is very much the time to reap the rewards of PPC advertising. Not sure how to do that? We’re here to help. Starting a web project – Start now: Launch at the best time of the year! Now is actually a very good time to begin a website project. Not because we build websites and have an incentive here, but because the majority or projects started now will be completed in November and December (if they’re larger sites). This is a very good time to launch a site, unless you’re trading in online retail, when we suggest that you look at a project in January, so it’s launched before the Easter boom. Why is December a good time to launch a site? When you launch a site there is an element of search engine disruption to your current presence. What do I mean by this? Put very simply, it take Google a while to understand your new website, and how it corresponds to what used to be there. December is the lowest traffic volume month for any site that isn’t directly selling products online. It’s therefore sensible to hide these search engine fluctuations within a period that will have the least amount of impact on your online performance. Want to know more about when you should be timing a website project? We’re experts in doing that. Time to rise up the search engines If you have someone telling you they can get you on Page 1 of Google with immediate effect, we want you to do just a few things. Take your wallet from your pocket. Place it safely and securely in the palm of your hand, gripping it as tightly as you can. Proceed to run for the hills! SEO takes time, purely because the changes you make do not result in snap ranking decisions by Google. They don’t see a small change to your site and say that you need to skyrocket for that key phrase. They take a measured stance; they decide over time the impact that that change makes, otherwise we’d have a very erratic ranking system on our hands. It does take time. How much time? For the full force of SEO actions to have come to full impact fruition you’re looking at one to three months. So lets go back to our summer timing again; three months from now is December. What follows December? January – one of the busiest online months across all sectors online. Time to get going! [feather_share]

The post Four things your business should be doing online at this time of year appeared first on MiHiDigital.

]]> The summer months create a unique challenge for the majority of businesses online.

The weather is better and the nights are longer.

The majority of people will take holiday and with school also out for summer this is a period during which your customers or clients will be spending more time away from their computers and free from their phones than at any other point of the year.

So what can you do as a business now they’re back?

How do you return to their consciousness?

Social Media – Time to Get Back to Work!

You should be using social media not to endlessly promote yourself but to create contact points with people that may want to use your service or buy your products.

Now, they won’t necessarily have a need to buy at this specific time but they may well do in the future.

What does this mean?

You need a steady flow of contact points between now, when they don’t need you, and then, when they do.

If you can achieve this you’ll be one of a few suppliers in their mind when they come to make their decision to buy what you offer.

So what do you need to do?

Social media rises and falls with the weather.

If it’s sunny people will be out enjoying it.

If it’s raining they’ll be inside tweeting about it.

More and more of your customers are coming back to their Twitter and Facebook accounts after their summer siesta.

Make sure you’re there to greet them, to create contact, to engage and to promote.

If you’ve been neglecting your accounts then now’s the time to get back to your social media best!

PPC Advertising – people are searching and they’re doing it now!

Google searches for the majority of phrases spike in September.

It’s easier for any business to increase market share and enquiries during a period of higher volume than it is during low search; which is exactly what you get during the summer.

If you’re advertising on Google then reducing spend during the summer months can free up budget in September and early October.

Either way you should be looking at the search volume and crunching the numbers to see if the return is there for you and how much more you could potentially gain.

Now is very much the time to reap the rewards of PPC advertising.

Not sure how to do that? We’re here to help.

Starting a web project – Start now: Launch at the best time of the year!

Now is actually a very good time to begin a website project. Not because we build websites and have an incentive here, but because the majority or projects started now will be completed in November and December (if they’re larger sites).

This is a very good time to launch a site, unless you’re trading in online retail, when we suggest that you look at a project in January, so it’s launched before the Easter boom.

Why is December a good time to launch a site?

When you launch a site there is an element of search engine disruption to your current presence.

What do I mean by this?

Put very simply, it take Google a while to understand your new website, and how it corresponds to what used to be there.

December is the lowest traffic volume month for any site that isn’t directly selling products online. It’s therefore sensible to hide these search engine fluctuations within a period that will have the least amount of impact on your online performance.

Want to know more about when you should be timing a website project?

We’re experts in doing that.

Time to rise up the search engines

If you have someone telling you they can get you on Page 1 of Google with immediate effect, we want you to do just a few things.

Take your wallet from your pocket.

Place it safely and securely in the palm of your hand, gripping it as tightly as you can.

Proceed to run for the hills!

SEO takes time, purely because the changes you make do not result in snap ranking decisions by Google.

They don’t see a small change to your site and say that you need to skyrocket for that key phrase. They take a measured stance; they decide over time the impact that that change makes, otherwise we’d have a very erratic ranking system on our hands.

It does take time.

How much time?

For the full force of SEO actions to have come to full impact fruition you’re looking at one to three months.

So lets go back to our summer timing again; three months from now is December.

What follows December?

January – one of the busiest online months across all sectors online.

Time to get going!

[feather_share]

The post Four things your business should be doing online at this time of year appeared first on MiHiDigital.

]]> How do you filter out your own visits in Google Analytics? https://mihidigital.co.uk/blog/filter-visits-google-analytics/ Mon, 14 Jul 2014 17:04:43 +0000 https://mihidigital.1c7bfa7d0ad0ed81c314972280bc4e61-10268.sites.k-hosting.co.uk/?p=4276 How often do you visit your own website? The person that visits your website more often than anyone else is likely to be you. You’ll need to update it, to add blog posts, to check that all of the information is up to date, that photos are doing you justice and everything works as it should. Why is this important? These visits can give you a distorted view of how well your site is performing. For example, if your site gains 1,000 visits a month and 400 of them are from you or members of staff in your office then the actual figure for traffic of value to your site is 40% less than you believe it to be. These visits are then impossible to distinguish from others; do you sometimes visit by Googling the company name? Other times by going directly to the site by typing the address in? If you’re working on a specific page do you repeatedly visit that page?  Are you one of those that only visits a single page each time you visit or takes a look around the whole site, leaving it up on your desktop for the entire working day? All of these actions will be throwing every element of your Google Analytics off; from the bounce rate and average time on site to your most valuable sources of traffic and popular content. What should you do? You are able to filter your own visits from your analytics so you are left with just those from actual visitors.  It’s important to highlight that Google will only apply filters going forward and not retrospectively.  This means that once you filter your own visits from analytics that filter will only apply to the results that Google provides you with from that moment forwards. How do you filter your own visits from Google Analytics? Go to your Google Analytics account (www.google.co.uk/analytics) as you normally would and login At the top of your screen you should see the option for ADMIN – you’ll need to click on this link.  If you don’t see the word ADMIN at the top of your screen it means that you don’t have the permissions to administrate your account.  In this case you’ll need to contact the person that set up your analytics and ask them to increase your permissions. You should now see three columns in front of you.  In the third column, which is called VIEW, go down to FILTERS and click on it. Click on the red button that appears which will let you add a NEW FILTER Give the filter a name, for example MY OWN VISITS FILTER In the middle drop down box change the “TRAFFIC FROM IP DOMAIN” to “TRAFFIC FROM IP ADDRESSES” Put your IP Address in the boxes that appear.  Your IP Address is a series of numbers from which you access the internet.  If you don’t know it off of the top of your head you can easily find it by going to Google and searching for MY IP ADDRESS.  The results will display your IP Address across the top of the screen. Place this number into the IP Address boxes in your Google Analytics filter. Leave all other settings the same Click SAVE How do you check if it is working? To be sure that your new filter is working you’ll need to visit your site.  At the same time open up your Google Analytics account and click on the REAL TIME analytics display.  If it is showing that nobody is on your site then your filter is definitely working. If you think someone is on there and it isn’t you go back to your site and navigate around five or six different pages.  If your real time analytics doesn’t show a glut of new pages being loaded then you’re in luck; not only have you put your first ever Google filter in place but you’ve also got a valued customer on your website! For more information on how we can help your website perform better and drive more sales to your website please get in touch by calling 01566 784860 or by emailing hello@mihidigital.co.uk 

The post How do you filter out your own visits in Google Analytics? appeared first on MiHiDigital.

]]> How often do you visit your own website?

The person that visits your website more often than anyone else is likely to be you.

You’ll need to update it, to add blog posts, to check that all of the information is up to date, that photos are doing you justice and everything works as it should.

Why is this important?

These visits can give you a distorted view of how well your site is performing.

For example, if your site gains 1,000 visits a month and 400 of them are from you or members of staff in your office then the actual figure for traffic of value to your site is 40% less than you believe it to be.

These visits are then impossible to distinguish from others; do you sometimes visit by Googling the company name? Other times by going directly to the site by typing the address in?

If you’re working on a specific page do you repeatedly visit that page?  Are you one of those that only visits a single page each time you visit or takes a look around the whole site, leaving it up on your desktop for the entire working day?

All of these actions will be throwing every element of your Google Analytics off; from the bounce rate and average time on site to your most valuable sources of traffic and popular content.

What should you do?

You are able to filter your own visits from your analytics so you are left with just those from actual visitors.  It’s important to highlight that Google will only apply filters going forward and not retrospectively.  This means that once you filter your own visits from analytics that filter will only apply to the results that Google provides you with from that moment forwards.

How do you filter your own visits from Google Analytics?

  • Go to your Google Analytics account (www.google.co.uk/analytics) as you normally would and login
  • At the top of your screen you should see the option for ADMIN – you’ll need to click on this link.  If you don’t see the word ADMIN at the top of your screen it means that you don’t have the permissions to administrate your account.  In this case you’ll need to contact the person that set up your analytics and ask them to increase your permissions.
  • You should now see three columns in front of you.  In the third column, which is called VIEW, go down to FILTERS and click on it.
  • Click on the red button that appears which will let you add a NEW FILTER
  • Give the filter a name, for example MY OWN VISITS FILTER
  • In the middle drop down box change the “TRAFFIC FROM IP DOMAIN” to “TRAFFIC FROM IP ADDRESSES”
  • Put your IP Address in the boxes that appear.  Your IP Address is a series of numbers from which you access the internet.  If you don’t know it off of the top of your head you can easily find it by going to Google and searching for MY IP ADDRESS.  The results will display your IP Address across the top of the screen.
  • Place this number into the IP Address boxes in your Google Analytics filter.
  • Leave all other settings the same
  • Click SAVE

How do you check if it is working?

To be sure that your new filter is working you’ll need to visit your site.  At the same time open up your Google Analytics account and click on the REAL TIME analytics display.  If it is showing that nobody is on your site then your filter is definitely working.

If you think someone is on there and it isn’t you go back to your site and navigate around five or six different pages.  If your real time analytics doesn’t show a glut of new pages being loaded then you’re in luck; not only have you put your first ever Google filter in place but you’ve also got a valued customer on your website!

For more information on how we can help your website perform better and drive more sales to your website please get in touch by calling 01566 784860 or by emailing hello@mihidigital.co.uk 

The post How do you filter out your own visits in Google Analytics? appeared first on MiHiDigital.

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