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	<title>MiHi news Archives - MiHiDigital</title>
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		<title>Select South West Tours: A New Website Designed for Bespoke Travel</title>
		<link>https://mihidigital.co.uk/blog/select-south-west-tours-a-new-website-designed-for-bespoke-travel/</link>
		
		<dc:creator><![CDATA[Mark Worden]]></dc:creator>
		<pubDate>Fri, 19 Dec 2025 14:57:38 +0000</pubDate>
				<category><![CDATA[Clients]]></category>
		<category><![CDATA[MiHi news]]></category>
		<category><![CDATA[Tourism]]></category>
		<category><![CDATA[Website Design]]></category>
		<guid isPermaLink="false">https://mihidigital.co.uk/?p=13502</guid>

					<description><![CDATA[<p>We’re delighted to spotlight Select South West Tours — a family-run luxury tour company offering tailor-made private experiences across South West England — and to celebrate the launch of their brand new website. From hidden coastal coves and ancient moorland landscapes to historic cities and local favourites, Select South West Tours creates personalised journeys that go far beyond traditional sightseeing, putting storytelling and local insight at the heart of every experience. A Passion for the South West Founded by local expert James Coulton, who grew up in South Devon with strong roots in Cornwall, Select South West Tours was created from a genuine love for the region and a desire to share it with curious travellers. Every tour reflects this passion — whether uncovering lesser-known locations, travelling in comfort, or enjoying a relaxed stop for cream tea along the way. Bespoke Tours, Designed Around You No two journeys are the same. Select South West Tours crafts each itinerary around the interests, pace and preferences of their guests. From dramatic coastal routes and cultural highlights to themed experiences like Poldark filming locations or extended deluxe tours of the South West, every detail is thoughtfully planned. Award-Winning Experiences With over 250 five-star reviews, Select South West Tours has earned an outstanding reputation for its personalised approach and expert guiding. Guests consistently praise the depth of knowledge, flexibility and warmth that turn each tour into a truly memorable experience. A Website to Match the Experience We worked closely with Select South West Tours to design a new website that reflects the quality, care and individuality of their tours — creating a clean, welcoming platform that makes it easy for visitors to explore itineraries and begin planning their own bespoke journey. If you’re looking for an unforgettable way to explore Devon, Cornwall and the wider South West, Select South West Tours offers an experience as unique as the region itself.</p>
<p>The post <a href="https://mihidigital.co.uk/blog/select-south-west-tours-a-new-website-designed-for-bespoke-travel/">Select South West Tours: A New Website Designed for Bespoke Travel</a> appeared first on <a href="https://mihidigital.co.uk">MiHiDigital</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p data-start="255" data-end="497">We’re delighted to spotlight Select South West Tours — a family-run luxury tour company offering tailor-made private experiences across South West England — and to celebrate the launch of their brand new website.</p>
<p data-start="499" data-end="768">From hidden coastal coves and ancient moorland landscapes to historic cities and local favourites, Select South West Tours creates personalised journeys that go far beyond traditional sightseeing, putting storytelling and local insight at the heart of every experience.</p>
<h3 data-start="775" data-end="809">A Passion for the South West</h3>
<p data-start="810" data-end="1188">Founded by local expert James Coulton, who grew up in South Devon with strong roots in Cornwall, Select South West Tours was created from a genuine love for the region and a desire to share it with curious travellers. Every tour reflects this passion — whether uncovering lesser-known locations, travelling in comfort, or enjoying a relaxed stop for cream tea along the way.</p>
<h3 data-start="1195" data-end="1235">Bespoke Tours, Designed Around You</h3>
<p data-start="1236" data-end="1563">No two journeys are the same. Select South West Tours crafts each itinerary around the interests, pace and preferences of their guests. From dramatic coastal routes and cultural highlights to themed experiences like Poldark filming locations or extended deluxe tours of the South West, every detail is thoughtfully planned.</p>
<h3 data-start="1570" data-end="1601">Award-Winning Experiences</h3>
<p data-start="1602" data-end="1878">With over 250 five-star reviews, Select South West Tours has earned an outstanding reputation for its personalised approach and expert guiding. Guests consistently praise the depth of knowledge, flexibility and warmth that turn each tour into a truly memorable experience.</p>
<h3 data-start="1885" data-end="1924">A Website to Match the Experience</h3>
<p data-start="1925" data-end="2204">We worked closely with Select South West Tours to design a <strong data-start="1984" data-end="1999">new website</strong> that reflects the quality, care and individuality of their tours — creating a clean, welcoming platform that makes it easy for visitors to explore itineraries and begin planning their own bespoke journey.</p>
<p data-start="2211" data-end="2389">If you’re looking for an unforgettable way to explore Devon, Cornwall and the wider South West, <a href="https://selectsouthwesttours.com/"><strong data-start="2309" data-end="2336">Select South West Tours</strong></a> offers an experience as unique as the region itself.</p>
<p>The post <a href="https://mihidigital.co.uk/blog/select-south-west-tours-a-new-website-designed-for-bespoke-travel/">Select South West Tours: A New Website Designed for Bespoke Travel</a> appeared first on <a href="https://mihidigital.co.uk">MiHiDigital</a>.</p>
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		<title>MiHi Mark to speak at the West Country Tourism Conference 2025</title>
		<link>https://mihidigital.co.uk/blog/mihi-mark-to-speak-at-the-west-country-tourism-conference-2025/</link>
		
		<dc:creator><![CDATA[Chloe Grayling]]></dc:creator>
		<pubDate>Tue, 17 Dec 2024 15:03:25 +0000</pubDate>
				<category><![CDATA[Brands]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Featured News]]></category>
		<category><![CDATA[MiHi news]]></category>
		<category><![CDATA[Tourism]]></category>
		<guid isPermaLink="false">https://mihidigital.1c7bfa7d0ad0ed81c314972280bc4e61-10268.sites.k-hosting.co.uk/?p=13245</guid>

					<description><![CDATA[<p>The ever-popular West Country Tourism Conference returns to Westpoint Arena, Exeter in February 2025, and we’re delighted to announce that following the success of last year’s talk, MiHi Managing Director and Digital Tourism Expert Mark will be returning as a guest speaker! Mark spoke at the event last year, which attracted more than 300 tourism-based businesses from across the South West. This year, he will be covering the topic of  “Encouraging repeat bookers, creating advocates and building your brand for 2025″ thanks to his wealth of knowledge and experience within the industry. The conference is geared towards helping all ranges of tourism and hospitality businesses &#8211; with topical updates, news, ideas and insights being shared each day: 4th February – Tourism Priorities, Excellence, Accessibility and Sustainability 5th February – Marketing, Digital, Social Media and AI You can join Mark on day two of the conference (5th February 2025) at Westpoint Arena. Find out more and to book your place here.</p>
<p>The post <a href="https://mihidigital.co.uk/blog/mihi-mark-to-speak-at-the-west-country-tourism-conference-2025/">MiHi Mark to speak at the West Country Tourism Conference 2025</a> appeared first on <a href="https://mihidigital.co.uk">MiHiDigital</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>The ever-popular West Country Tourism Conference returns to Westpoint Arena, Exeter in February 2025, and we’re delighted to announce that following the success of last year’s talk, MiHi Managing Director and Digital Tourism Expert Mark will be returning as a guest speaker!</p>
<p>Mark spoke at the event last year, which attracted more than 300 tourism-based businesses from across the South West. This year, he will be covering the topic of  “Encouraging repeat bookers, creating advocates and building your brand for 2025″ thanks to his wealth of knowledge and experience within the industry.</p>
<p>The conference is geared towards helping all ranges of tourism and hospitality businesses &#8211; with topical updates, news, ideas and insights being shared each day:</p>
<ul>
<li>4th February – Tourism Priorities, Excellence, Accessibility and Sustainability</li>
<li>5th February – Marketing, Digital, Social Media and AI</li>
</ul>
<p>You can join Mark on day two of the conference (5<sup>th</sup> February 2025) at Westpoint Arena.</p>
<p>Find out more and to book your place <a href="https://www.westcountrytourismconference.org.uk/?fbclid=IwAR2h6UVHXGezDRNT9yoOsG4S5LRBGKeqtgNUaHGXG-MpqJ8DbNab5qMsgUE" target="_blank" rel="noopener noreferrer">here</a>.</p>
<p>The post <a href="https://mihidigital.co.uk/blog/mihi-mark-to-speak-at-the-west-country-tourism-conference-2025/">MiHi Mark to speak at the West Country Tourism Conference 2025</a> appeared first on <a href="https://mihidigital.co.uk">MiHiDigital</a>.</p>
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		<title>New website launched for Dean Forge</title>
		<link>https://mihidigital.co.uk/blog/new-website-launched-for-dean-forge/</link>
		
		<dc:creator><![CDATA[Mark Worden]]></dc:creator>
		<pubDate>Fri, 01 Nov 2024 17:43:31 +0000</pubDate>
				<category><![CDATA[MiHi news]]></category>
		<category><![CDATA[Website Design]]></category>
		<guid isPermaLink="false">https://mihidigital.1c7bfa7d0ad0ed81c314972280bc4e61-10268.sites.k-hosting.co.uk/?p=13207</guid>

					<description><![CDATA[<p>Dean Forge are craftsmen through and through. Based near Buckfastleigh in South Devon, they’ve been making beautiful wood and multi-fuel burning stoves for over 50 years. They’ve of course grown over 5 decades, now forging other lifestyle and outdoor products (we’re in love with the archways), offering servicing and maintenance and selling stoves made by other manufacturers, opening a second showroom in Exeter and even launching a fantastic café at their beautiful South Devon site.  As their business has expanded, so has their website!! When we learned they wanted to update their 800 page ‘shop window’, we just knew we had to be part of that project. We’re so proud of the sleek, quick, easy to use new site we’ve created for this beloved South Devon business – there are still more than 800 pages but we’ve added a little flair and intuition to help you find your way around and a whole lot of MiHi design magic to create an aesthetic as stunning as the stoves it’s showcasing. If you’re after an iconic new stove for your home, forged in the heart of Devon, go find your perfect match on their new website deanforge.co.uk</p>
<p>The post <a href="https://mihidigital.co.uk/blog/new-website-launched-for-dean-forge/">New website launched for Dean Forge</a> appeared first on <a href="https://mihidigital.co.uk">MiHiDigital</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>Dean Forge are craftsmen through and through. Based near Buckfastleigh in South Devon, they’ve been making beautiful wood and multi-fuel burning stoves for over 50 years.</p>
<p>They’ve of course grown over 5 decades, now forging other lifestyle and outdoor products (we’re in love with the archways), offering servicing and maintenance and selling stoves made by other manufacturers, opening a second showroom in Exeter and even launching a fantastic café at their beautiful South Devon site.  As their business has expanded, so has their website!!</p>
<p>When we learned they wanted to update their 800 page ‘shop window’, we just knew we had to be part of that project. We’re so proud of the sleek, quick, easy to use new site we’ve created for this beloved South Devon business – there are still more than 800 pages but we’ve added a little flair and intuition to help you find your way around and a whole lot of MiHi design magic to create an aesthetic as stunning as the stoves it’s showcasing.</p>
<p>If you’re after an iconic new stove for your home, forged in the heart of Devon, go find your perfect match on their new website <a href="https://www.deanforge.co.uk" target="_blank" rel="noopener noreferrer">deanforge.co.uk</a></p>
<p>The post <a href="https://mihidigital.co.uk/blog/new-website-launched-for-dean-forge/">New website launched for Dean Forge</a> appeared first on <a href="https://mihidigital.co.uk">MiHiDigital</a>.</p>
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		<title>MiHi Digital continues to support the Devon Tourism Awards for 2024/25</title>
		<link>https://mihidigital.co.uk/blog/mihi-digital-devon-tourism-awards-for-2024-25/</link>
		
		<dc:creator><![CDATA[Chloe Grayling]]></dc:creator>
		<pubDate>Thu, 10 Oct 2024 11:18:48 +0000</pubDate>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[MiHi news]]></category>
		<category><![CDATA[Tourism]]></category>
		<guid isPermaLink="false">https://mihidigital.1c7bfa7d0ad0ed81c314972280bc4e61-10268.sites.k-hosting.co.uk/?p=13176</guid>

					<description><![CDATA[<p>We are super proud to be continuing our support for the Devon Tourism Awards, which is now in its 15th fantastic year! During that time, we’ve worked with more than 200 award-winning tourism businesses, all of which are paving the way in every aspect of what they do, including digital marketing. For 2024/25, we will be sponsoring the Dog-Friendly category, which celebrates providers of truly memorable experiences for both dog owners, and their four-legged friends! MiHi Managing Director Mark Worden said &#8220;We’re thrilled to continue supporting these awards, which highlight the leaders in the tourism and hospitality industry year after year. We’ve seen firsthand how high the standards are and every winner and finalist truly earns the recognition and praise they receive, by playing a key role in making the South West a sought-after destination, not just in the UK but worldwide. We wish all the Finalists the very best of luck!&#8221; Winners will be announced at the awards ceremony on the 21st November, which will be held at the Crowne Plaza Plymouth.</p>
<p>The post <a href="https://mihidigital.co.uk/blog/mihi-digital-devon-tourism-awards-for-2024-25/">MiHi Digital continues to support the Devon Tourism Awards for 2024/25</a> appeared first on <a href="https://mihidigital.co.uk">MiHiDigital</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>We are super proud to be continuing our support for the Devon Tourism Awards, which is now in its 15th fantastic year! During that time, we’ve worked with more than 200 <a href="https://mihidigital.co.uk/portfolio/" target="_blank" rel="noopener noreferrer">award-winning tourism businesses</a>, all of which are paving the way in every aspect of what they do, including digital marketing.</p>
<p>For 2024/25, we will be <a style="background-color: #ffffff; letter-spacing: 0em;" href="https://www.devontourismawards.org.uk/sponsors" target="_blank" rel="noopener noreferrer">sponsoring</a> the Dog-Friendly category, which celebrates providers of truly memorable experiences for both dog owners, and their four-legged friends!</p>
<p>MiHi Managing Director Mark Worden said &#8220;We’re thrilled to continue supporting these awards, which highlight the leaders in the tourism and hospitality industry year after year. We’ve seen firsthand how high the standards are and every winner and finalist truly earns the recognition and praise they receive, by playing a key role in making the South West a sought-after destination, not just in the UK but worldwide. We wish all the Finalists the very best of luck!&#8221;</p>
<p>Winners will be announced at the awards ceremony on the 21st November, which will be held at the Crowne Plaza Plymouth.</p>
<p>The post <a href="https://mihidigital.co.uk/blog/mihi-digital-devon-tourism-awards-for-2024-25/">MiHi Digital continues to support the Devon Tourism Awards for 2024/25</a> appeared first on <a href="https://mihidigital.co.uk">MiHiDigital</a>.</p>
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		<title>MiHi Mark to speak at Westcountry Tourism Conference</title>
		<link>https://mihidigital.co.uk/blog/mihi-mark-to-speak-at-westcountry-tourism-conference/</link>
		
		<dc:creator><![CDATA[Sarah Bott]]></dc:creator>
		<pubDate>Thu, 30 Nov 2023 14:12:42 +0000</pubDate>
				<category><![CDATA[MiHi news]]></category>
		<category><![CDATA[Devon]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Tourism]]></category>
		<category><![CDATA[westcountry]]></category>
		<category><![CDATA[westcountry tourism conference]]></category>
		<guid isPermaLink="false">https://mihidigital.1c7bfa7d0ad0ed81c314972280bc4e61-10268.sites.k-hosting.co.uk/?p=12819</guid>

					<description><![CDATA[<p>The popular West Country Tourism Conference returns to Westpoint Arena next year and we’re delighted to announce that MiHi Managing Director and digital tourism expert Mark Worden will yet again, be one of the speakers! Mark spoke at the event last year, which attracted more than 300 businesses from across the region. Next February he will be covering “Encouraging repeat bookers, creating advocates and building your brand for 2024&#8243;. The event is for all types of tourism and hospitality business, with topical updates, news, ideas and insights and each day will have a different theme: 6 February &#8211; Tourism priorities, excellence, accessibility and sustainability 7 February &#8211; Marketing, digital, social media and AI You can join Mark on day two of the conference (7th February 2024) at Westpoint Arena. Find out more and book here: https://www.westcountrytourismconference.org.uk/</p>
<p>The post <a href="https://mihidigital.co.uk/blog/mihi-mark-to-speak-at-westcountry-tourism-conference/">MiHi Mark to speak at Westcountry Tourism Conference</a> appeared first on <a href="https://mihidigital.co.uk">MiHiDigital</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>The popular West Country Tourism Conference returns to Westpoint Arena next year and we’re delighted to announce that MiHi Managing Director and digital tourism expert Mark Worden will yet again, be one of the speakers!</p>
<p>Mark spoke at the event last year, which attracted more than 300 businesses from across the region. Next February he will be covering “Encouraging repeat bookers, creating advocates and building your brand for 2024&#8243;.</p>
<p>The event is for all types of tourism and hospitality business, with topical updates, news, ideas and insights and each day will have a different theme:</p>
<p>6 February &#8211; Tourism priorities, excellence, accessibility and sustainability<br />
7 February &#8211; Marketing, digital, social media and AI</p>
<p>You can join Mark on day two of the conference (7<sup>th</sup> February 2024) at Westpoint Arena.</p>
<p>Find out more and book here: <a href="https://www.westcountrytourismconference.org.uk/?fbclid=IwAR2h6UVHXGezDRNT9yoOsG4S5LRBGKeqtgNUaHGXG-MpqJ8DbNab5qMsgUE">https://www.westcountrytourismconference.org.uk/</a></p>
<p>The post <a href="https://mihidigital.co.uk/blog/mihi-mark-to-speak-at-westcountry-tourism-conference/">MiHi Mark to speak at Westcountry Tourism Conference</a> appeared first on <a href="https://mihidigital.co.uk">MiHiDigital</a>.</p>
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		<item>
		<title>Facebook Spam Messages: What to out look for</title>
		<link>https://mihidigital.co.uk/blog/facebook-spam-messages-what-to-out-look-for/</link>
		
		<dc:creator><![CDATA[Chloe Grayling]]></dc:creator>
		<pubDate>Mon, 23 Oct 2023 11:11:14 +0000</pubDate>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[MiHi news]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[messages]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[online safety]]></category>
		<category><![CDATA[phishing]]></category>
		<category><![CDATA[Spam]]></category>
		<guid isPermaLink="false">https://mihidigital.1c7bfa7d0ad0ed81c314972280bc4e61-10268.sites.k-hosting.co.uk/?p=12766</guid>

					<description><![CDATA[<p>If you have a Facebook business account, you may have noticed recently that there’s been an influx of messages coming through to you from accounts that appear to be from Facebook themselves…  These may look completely legitimate, with many of these profiles having a Facebook logo as their profile picture, a name such as “Business and Strategy” and messages tending to be captioned with something similar to “Important Notice Regarding Permanent Deletion of Your Page”.  Many of these messages are sent from people who claim to be a “representative of Facebook” and go on to list several dates and times when your profile has been allegedly reported for copyright or discrimination reasons, later asking you to click on a link to ‘review’ these reports. Below is an example of just how real these messages can appear: It is very important to emphasise here that these messages are not legitimate, they are spam messages and a clever new way for scammers to target unsuspecting people, enticing them to enter personal information via unsafe website links. Do not click on these links, no matter how convincing these messages may appear. Spam involves contacting people with unwanted content or requests and can spread by clicking these unsafe links that you may be finding in your message inbox, jeopardising your privacy and business information. If you have been finding these messages have been making their way into your personal or business Facebook inboxes, always keep your guard up and practise the following: 1)     Never accept an invitation from someone you do not know. 2)     Be suspicious of messages that claim to be from Facebook, especially those that encourage you to leave the site by clicking on an external link. 3)     Block the person who sent the message and report the message to Facebook within Messenger. 4)     Regularly change and update your passwords, and do not use the same one across multiple sites. 5)     Enable automatic updates on your laptop or desktop to help prevent phishing attempts through the software of your device. If you are ever unsure of any messages that you may receive or have any doubt about their legitimacy, please do contact us for any help and reassurance. We can take a look at the message, as well as show you more about what to look for when it comes to spam messages. For more information about managing spam on Facebook, you can take a look at the official Facebook advice here, or if you think you may have received and clicked on a suspicious message in the past, take a look at the guidance on what to do in this instance here. If you’d like to learn more about how MiHi Digital can help your business grow, get in touch with Mark at the Team! Call us on 01566 232323 or email hello@mihidigital.co.uk       </p>
<p>The post <a href="https://mihidigital.co.uk/blog/facebook-spam-messages-what-to-out-look-for/">Facebook Spam Messages: What to out look for</a> appeared first on <a href="https://mihidigital.co.uk">MiHiDigital</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p class="p1"><span class="s1">If you have a Facebook business account, you may have noticed recently that there’s been an influx of messages coming through to you from accounts that appear to be from Facebook themselves…</span><span class="s1"> </span></p>
<p class="p1"><span class="s1">These may look completely legitimate, with many of these profiles having a Facebook logo as their profile picture, a name such as “Business and Strategy” and messages tending to be captioned with something similar to “Important Notice Regarding Permanent Deletion of Your Page</span><span class="s2">”.<span class="Apple-converted-space"> </span></span></p>
<p class="p1"><span class="s1">Many of these messages are sent from people who claim to be a “representative of Facebook” and go on to list several dates and times when your profile has been allegedly reported for copyright or discrimination reasons, later asking you to click on a link to ‘review’ these reports. Below is an example of just how real these messages can appear:</span></p>
<p><img fetchpriority="high" decoding="async" class="wp-image-12767 aligncenter" src="https://mihidigital.co.uk/wp-content/uploads/2023/10/Screenshot-2023-10-23-at-11.14.17-300x214.png" alt="" width="534" height="381" srcset="https://mihidigital.co.uk/wp-content/uploads/2023/10/Screenshot-2023-10-23-at-11.14.17-300x214.png 300w, https://mihidigital.co.uk/wp-content/uploads/2023/10/Screenshot-2023-10-23-at-11.14.17-1024x731.png 1024w, https://mihidigital.co.uk/wp-content/uploads/2023/10/Screenshot-2023-10-23-at-11.14.17-768x548.png 768w, https://mihidigital.co.uk/wp-content/uploads/2023/10/Screenshot-2023-10-23-at-11.14.17.png 1110w" sizes="(max-width: 534px) 100vw, 534px" /></p>
<p class="p1"><span class="s1">It is very important to emphasise here that these messages are not legitimate, they are spam messages and a clever new way for scammers to target unsuspecting people, enticing them to enter personal information via unsafe website links. <b>Do not click on these links</b>, no matter how convincing these messages may appear.</span></p>
<p class="p1"><span class="s1">Spam involves contacting people with unwanted content or requests and can spread by clicking these unsafe links that you may be finding in your message inbox, jeopardising your privacy and business information.</span></p>
<p class="p1"><span class="s1">If you have been finding these messages have been making their way into your personal or business Facebook inboxes, always keep your guard up and practise the following:</span></p>
<p class="p3"><span class="s1">1)</span><span class="s3">     </span><span class="s1">Never accept an invitation from someone you do not know.</span></p>
<p class="p3"><span class="s1">2)</span><span class="s3">     </span><span class="s1">Be suspicious of messages that claim to be from Facebook, especially those that encourage you to leave the site by clicking on an external link.</span></p>
<p class="p3"><span class="s1">3)</span><span class="s3">     </span><span class="s1">Block the person who sent the message and <a href="https://www.facebook.com/help/1380418588640631?helpref=faq_content" target="_blank" rel="noopener noreferrer"><span class="s4">report</span></a> the message to Facebook within Messenger.</span></p>
<p class="p3"><span class="s1">4)</span><span class="s3">     </span><span class="s1">Regularly change and update your passwords, and do not use the same one across multiple sites.</span></p>
<p class="p3"><span class="s1">5)</span><span class="s3">     </span><span class="s1">Enable automatic updates on your laptop or desktop to help prevent phishing attempts through the software of your device.</span></p>
<p class="p4"><span class="s1">If you are ever unsure of any messages that you may receive or have any doubt about their legitimacy, please do contact us for any help and reassurance. We can take a look at the message, as well as show you more about what to look for when it comes to spam messages.</span></p>
<p class="p1"><span class="s1">For more information about managing spam on Facebook, you can take a look at the official Facebook advice <a href="https://www.facebook.com/help/217854714899185" target="_blank" rel="noopener noreferrer"><span class="s4">here</span></a>, or if you think you may have received and clicked on a suspicious message in the past, take a look at the guidance on what to do in this instance <a href="https://www.facebook.com/help/225602007465207" target="_blank" rel="noopener noreferrer"><span class="s4">here</span></a>.</span></p>
<p class="p1"><span class="s1">If you’d like to learn more about how MiHi Digital can help your business grow, <a href="https://mihidigital.co.uk/contact/" target="_blank" rel="noopener noreferrer"><span class="s4">get in touch</span></a> with Mark at the Team! </span></p>
<p class="p1"><span class="s1">Call us on 01566 232323 or email hello@mihidigital.co.uk<span class="Apple-converted-space"> </span></span></p>
<p class="p1"><span class="s1"> </span></p>
<p class="p1"><span class="s1"> </span></p>
<p class="p5"><span class="s1"> </span></p>
<p>The post <a href="https://mihidigital.co.uk/blog/facebook-spam-messages-what-to-out-look-for/">Facebook Spam Messages: What to out look for</a> appeared first on <a href="https://mihidigital.co.uk">MiHiDigital</a>.</p>
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		<title>Mark completes The Royal Parks Half Marathon!</title>
		<link>https://mihidigital.co.uk/blog/mark-completes-the-royal-parks-half-marathon/</link>
		
		<dc:creator><![CDATA[Rickie Taylor-Steer]]></dc:creator>
		<pubDate>Tue, 17 Oct 2023 11:42:34 +0000</pubDate>
				<category><![CDATA[MiHi news]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[charity]]></category>
		<category><![CDATA[fundraising]]></category>
		<category><![CDATA[half marathon]]></category>
		<category><![CDATA[royal parks half marathon]]></category>
		<category><![CDATA[Team]]></category>
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					<description><![CDATA[<p>The Royal Parks half marathon took place last week and our very own Mark completed this stunning central London race in a speedy time of 1 hour 49 minutes! The scenic half takes in some of the capital&#8217;s world-famous landmarks, on closed roads and within four of London&#8217;s eight Royal Parks &#8211; Hyde Park, The Green Park, St James&#8217;s Park and Kensington Gardens – so plenty to distract when the legs start to get a little achy along the way! Mark ran in aid of Tommy’s &#8211; The Child Birth Charity. They support the millions of couples and families that experience the heart break of child loss each year in the UK, whether that be through miscarriage, still birth or infant death. They also fund research to hopefully reduce the amount of people that must endure the pain of losing someone they never got to meet, someone they got to cherish for just a few moments, or for not long enough. There are a lot of charities you can support, but if you could donate even the smallest amount to their work then please do; it could mean the world of difference to a couple when they need it the most. The final figures are now in and we&#8217;re pleased to say that MiHi Mark raised a whopping £537.50 for Tommy&#8217;s. You can find out more about their work or support their efforts by clicking below: https://www.tommys.org/donate/support-now</p>
<p>The post <a href="https://mihidigital.co.uk/blog/mark-completes-the-royal-parks-half-marathon/">Mark completes The Royal Parks Half Marathon!</a> appeared first on <a href="https://mihidigital.co.uk">MiHiDigital</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>The Royal Parks half marathon took place last week and our very own Mark completed this stunning central London race in a speedy time of 1 hour 49 minutes!</p>
<p>The scenic half takes in some of the capital&#8217;s world-famous landmarks, on closed roads and within four of London&#8217;s eight Royal Parks &#8211; Hyde Park, The Green Park, St James&#8217;s Park and Kensington Gardens – so plenty to distract when the legs start to get a little achy along the way!</p>
<p>Mark ran in aid of <a href="https://www.tommys.org/">Tommy’s</a> &#8211; The Child Birth Charity. They support the millions of couples and families that experience the heart break of child loss each year in the UK, whether that be through miscarriage, still birth or infant death.</p>
<p>They also fund research to hopefully reduce the amount of people that must endure the pain of losing someone they never got to meet, someone they got to cherish for just a few moments, or for not long enough.</p>
<p>There are a lot of charities you can support, but if you could donate even the smallest amount to their work then please do; it could mean the world of difference to a couple when they need it the most.</p>
<div class="xdj266r x11i5rnm xat24cr x1mh8g0r x1vvkbs x126k92a">
<div dir="auto">The final figures are now in and we&#8217;re pleased to say that MiHi Mark raised a whopping £537.50 for Tommy&#8217;s. You can find out more about their work or support their efforts by clicking below:</div>
</div>
<div class="x11i5rnm xat24cr x1mh8g0r x1vvkbs xtlvy1s x126k92a">
<div dir="auto"><a class="x1i10hfl xjbqb8w x6umtig x1b1mbwd xaqea5y xav7gou x9f619 x1ypdohk xt0psk2 xe8uvvx xdj266r x11i5rnm xat24cr x1mh8g0r xexx8yu x4uap5 x18d9i69 xkhd6sd x16tdsg8 x1hl2dhg xggy1nq x1a2a7pz xt0b8zv x1fey0fg" tabindex="0" role="link" href="https://l.facebook.com/l.php?u=https%3A%2F%2Fwww.tommys.org%2Fdonate%2Fsupport-now%3Ffbclid%3DIwAR3JStO6wtcPgrFpx9mlaFDp3Oxg0rA3Fd4rzdaJ7KencQqWZYWy9DQw4Sw&amp;h=AT2Ur0tY6Y1upsOW7L-_pxVTkaWsuxq585XOB4BiyomneIosGG1tAe-_4QG75iOKAMcNdq8o_SL5hCoNlFFGBU0YrbRhB7nMJjV2fYMkChHn73n4NFu5Xtc6AaNVzIyFVK5l6zrImCMXBlL-oSEKRL4&amp;__tn__=-UK-R&amp;c[0]=AT0Ur0cTho0m0bheTxElJBWxmawBBWRKOuvGX_TfUzxKahv5-Tb_pQy-TcEfVRWoHtkY58H79WnARSaucBFeFMKy0izJ5AnEDE890WmFk0kXnpVRjKPGe3sMyAXsBYLtRbIHMYy-TObvujgxePXlNqFPo8IeWAr4iUjAb19clufZJu-dZQ" target="_blank" rel="nofollow noopener noreferrer">https://www.tommys.org/donate/support-now</a></div>
</div>
<p>The post <a href="https://mihidigital.co.uk/blog/mark-completes-the-royal-parks-half-marathon/">Mark completes The Royal Parks Half Marathon!</a> appeared first on <a href="https://mihidigital.co.uk">MiHiDigital</a>.</p>
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		<title>Meet the MiHi Digital Team&#8230; Chloé Grayling</title>
		<link>https://mihidigital.co.uk/blog/meet-the-mihi-digital-team-chloe-grayling/</link>
		
		<dc:creator><![CDATA[Chloe Grayling]]></dc:creator>
		<pubDate>Fri, 13 Oct 2023 08:50:07 +0000</pubDate>
				<category><![CDATA[MiHi news]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Instagram]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[Team]]></category>
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					<description><![CDATA[<p>Our talented little team at MiHi Digital has grown over the past couple of years and although we love working from our cosy homes, it does mean we communicate a lot over the phone or through email. This means we miss out on a lot of face-to-face with you guys! Our newest member of the team is me! Chloé Grayling. Having lived in the North of England and London for 8 years combined, I have finally realised that home is where the heart is and am now happily back living in Okehampton, Devon. I have a background in Fashion PR, Footwear Marketing, and even Decking and Cladding, but my true love has always been writing about and exploring the Southwest of England.  Here are 10 facts about me to help you get to know me a little better… What’s your name and role? Chloé Grayling, Digital Marketer When did you join the MiHi Team? I joined the MiHi Team in October 2023 making me one of the the new kids on the block. What’s your favourite viral video? It’s got to be the Zoom “Lawyer-with-a-cat-face-filter” saga! Working from home I spend a lot of my time on Zoom calls, and this just had me howling with laughter. The fact that the other (very serious) members of the meeting kept straight faces throughout gets me every time.  Touchwood this will never happen to me – but I can’t promise my dog Winnie won’t make a background appearance every once in a while! “I’m here live, but I’m just not a cat!” Who’s your number one influencer? I’m quite into my health and fitness and during lockdown when gyms were closed, @courtneydblack was my saviour. She had me jump squatting across my living room and I’ve never looked back! What is your office essential? COFFEE and a fresh bunch of flowers every week. Where was your best holiday experience? It has to be snorkelling in Sharm-El-Sheikh in Egypt on my 30th birthday – it’s honestly like a whole new world under the sea! (cue the Disney karaoke!)         Top tip for starting out on social media? Don’t take planning, algorithms or statistics too seriously – whilst it’s important to have a tone of voice to suit the brand you’re working with, it’s also great to let your personality shine through and think about what you would want to see as a consumer. What would your Mastermind category be? Poochons (it’s a dog breed, Bichon Frisé x Poodle) How many followers do you have on your most popular social media account? Embarrassingly, my dog has more followers than I do at 1,265 &#8211; @winnie.thepoochon &#8211; she is a model though… Recommend a great place to eat/drink in the Southwest. I love a good country walk with my dog Winnie (did I mention her yet?) followed by a Sunday Roast in a cosy pub on a weekend. My all-time favourite place has to be The Three Crowns in Chagford  Their Yorkshire puddings are as big as your head! if you want to know more about how MiHi Digital can help your business grow, then get in touch with the team! Call us on 01566 232323 or email hello@mihidigital.co.uk.</p>
<p>The post <a href="https://mihidigital.co.uk/blog/meet-the-mihi-digital-team-chloe-grayling/">Meet the MiHi Digital Team&#8230; Chloé Grayling</a> appeared first on <a href="https://mihidigital.co.uk">MiHiDigital</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p class="p1"><span class="s1">Our talented little team at MiHi Digital has grown over the past couple of years and although we love working from our cosy homes, it does mean we communicate a lot over the phone or through email. This means we miss out on a lot of face-to-face with you guys!</span></p>
<p class="p1"><span class="s1">Our newest member of the team is me! Chloé Grayling. Having lived in the North of England and London for 8 years combined, I have finally realised that home is where the heart is and am now happily back living in Okehampton, Devon. I have a background in Fashion PR, Footwear Marketing, and even Decking and Cladding, but my true love has always been writing about and exploring the Southwest of England.<span class="Apple-converted-space"> </span></span></p>
<p class="p1"><span class="s1">Here are 10 facts about me to help you get to know me a little better…</span></p>
<hr />
<p class="p3"><span class="s1"><b>What’s your name and role?</b></span></p>
<p class="p1"><span class="s1">Chloé Grayling, Digital Marketer</span></p>
<p class="p3"><span class="s1"><b>When did you join the MiHi Team?</b></span></p>
<p class="p1"><span class="s1">I joined the MiHi Team in October 2023 making me one of the the new kids on the block.</span></p>
<p class="p3"><span class="s1"><b>What’s your favourite viral video?</b></span></p>
<p class="p1"><span class="s1">It’s got to be the Zoom “Lawyer-with-a-cat-face-filter” saga! Working from home I spend a lot of my time on Zoom calls, and this just had me howling with laughter. The fact that the other (very serious) members of the meeting kept straight faces throughout gets me every time.<span class="Apple-converted-space"> </span></span></p>
<p class="p1"><span class="s1">Touchwood this will never happen to me – but I can’t promise my dog Winnie won’t make a background appearance every once in a while!</span></p>
<p class="p1"><em><span class="s1">“I’m here live, but I’m just not a cat!”</span></em></p>
<p class="p1"><iframe title="YouTube video player" src="https://www.youtube.com/embed/lGOofzZOyl8?si=L9uKsJpIMyPAuCps" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe></p>
<p class="p3"><span class="s1"><b>Who’s your number one influencer?</b></span></p>
<p class="p1"><span class="s1">I’m quite into my health and fitness and during lockdown when gyms were closed, <a href="https://www.instagram.com/courtneydblack/" target="_blank" rel="noopener noreferrer">@courtneydblack</a> was my saviour. She had me jump squatting across my living room and I’ve never looked back!</span></p>
<p class="p3"><span class="s1"><b>What is your office essential?</b></span></p>
<p class="p1"><span class="s1">COFFEE and a fresh bunch of flowers every week.</span></p>
<p class="p3"><span class="s1"><b>Where was your best holiday experience?</b></span></p>
<p class="p1"><span class="s1">It has to be snorkelling in Sharm-El-Sheikh in Egypt on my 30</span><span class="s2"><sup>th</sup></span><span class="s1"> birthday – it’s honestly like a whole new world under the sea! (cue the Disney karaoke!)       <span class="Apple-converted-space"> </span></span></p>
<p class="p3"><span class="s1"><b>Top tip for starting out on social media?</b></span></p>
<p class="p1"><span class="s1">Don’t take planning, algorithms or statistics too seriously – whilst it’s important to have a tone of voice to suit the brand you’re working with, it’s also great to let your personality shine through and think about what you would want to see as a consumer.</span></p>
<p class="p3"><span class="s1"><b>What would your Mastermind category be?</b></span></p>
<p class="p1"><span class="s1">Poochons (it’s a dog breed, Bichon Frisé x Poodle)</span></p>
<p class="p3"><span class="s1"><b>How many followers do you have on your most popular social media account?</b></span></p>
<p class="p1"><span class="s1">Embarrassingly, my dog has more followers than I do at 1,265 &#8211; <a href="https://www.instagram.com/winniethe.poochon/" target="_blank" rel="noopener noreferrer">@winnie.thepoochon</a> &#8211; she is a model though…</span></p>
<p class="p3"><span class="s1"><b>Recommend a great place to eat/drink in the Southwest.</b></span></p>
<p class="p4"><span class="s1">I love a good country walk with my dog Winnie (did I mention her yet?) followed by a Sunday Roast in a cosy pub on a weekend. My all-time favourite place has to be <a href="https://threecrowns-chagford.co.uk/" target="_blank" rel="noopener noreferrer">The Three Crowns</a> in Chagford <a href="https://threecrowns-chagford.co.uk/" target="_blank" rel="noopener noreferrer"><span class="s4"> </span></a></span><span class="s1">Their Yorkshire puddings are as big as your head!</span></p>
<hr />
<p class="p2"><span class="s1">if you want to know more about how MiHi Digital can help your business grow, then <a href="https://mihidigital.co.uk/contact/" target="_blank" rel="noopener noreferrer">get in touch</a> with the team!</span></p>
<p class="p2"><span class="s1">Call us on <strong>01566 232323</strong> or email <a href="mailto:hello@mihidigital.co.uk" target="_blank" rel="noopener noreferrer">hello@mihidigital.co.uk</a>.</span></p>
<p>The post <a href="https://mihidigital.co.uk/blog/meet-the-mihi-digital-team-chloe-grayling/">Meet the MiHi Digital Team&#8230; Chloé Grayling</a> appeared first on <a href="https://mihidigital.co.uk">MiHiDigital</a>.</p>
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		<title>MiHi Digital continues support for the Devon Tourism Awards</title>
		<link>https://mihidigital.co.uk/blog/mihi-digital-continues-support-for-the-devon-tourism-awards/</link>
		
		<dc:creator><![CDATA[Rickie Taylor-Steer]]></dc:creator>
		<pubDate>Wed, 27 Sep 2023 12:56:12 +0000</pubDate>
				<category><![CDATA[Featured News]]></category>
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		<category><![CDATA[Tourism]]></category>
		<category><![CDATA[Blog]]></category>
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		<category><![CDATA[Digital Marketing]]></category>
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		<category><![CDATA[MiHi Digital]]></category>
		<category><![CDATA[Website Design]]></category>
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					<description><![CDATA[<p>We are pleased to announce that we will be continuing our support for the Devon Tourism Awards, which now spans back over a decade. Over that time, we’ve worked with more than 200 award-winning tourism businesses, all of which are leading the way in every aspect of what they do, including digital marketing Our Managing Director Mark Worden said &#8220;We&#8217;re delighted to be able to continue our support for these awards, which shine a light on those leading the way in the tourism and hospitality marketplace. Having been involved with the awards for so many years, we know that the bar is set incredibly high; anyone who wins an award on the night deserves all of the recognition and praise they receive and are instrumental in making the South West such an attractive destination for those not only in the UK, but all over the world!&#8221; We will be sponsoring the Visitor Information category, which fits well with our own work within the industry; we are proud to say that seven of the region&#8217;s most significant destinations now use MiHi as their web development agency. Winners will be announced on the 16th November. Good luck to everyone involved in this year&#8217;s Devon Tourism Awards.</p>
<p>The post <a href="https://mihidigital.co.uk/blog/mihi-digital-continues-support-for-the-devon-tourism-awards/">MiHi Digital continues support for the Devon Tourism Awards</a> appeared first on <a href="https://mihidigital.co.uk">MiHiDigital</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p style="font-weight: 400;">We are pleased to announce that we will be continuing our support for the Devon Tourism Awards, which now spans back over a decade. Over that time, we’ve worked with more than 200 <a href="https://mihidigital.co.uk/portfolio/" target="_blank" rel="noopener noreferrer">award-winning tourism businesses</a>, all of which are leading the way in every aspect of what they do, including digital marketing</p>
<p style="font-weight: 400;">Our Managing Director Mark Worden said &#8220;We&#8217;re delighted to be able to continue our support for these awards, which shine a light on those leading the way in the tourism and hospitality marketplace. Having been involved with the awards for so many years, we know that the bar is set incredibly high; anyone who wins an award on the night deserves all of the recognition and praise they receive and are instrumental in making the South West such an attractive destination for those not only in the UK, but all over the world!&#8221;</p>
<p style="font-weight: 400;">We will be sponsoring the <a href="https://www.devontourismawards.org.uk/award-categories" target="_blank" rel="noopener noreferrer">Visitor Information</a><a href="https://www.devontourismawards.org.uk/award-categories" target="_blank" rel="noopener noreferrer"> category,</a> which fits well with our own work within the industry; we are proud to say that seven of the region&#8217;s most significant destinations now use MiHi as their web development agency.</p>
<p style="font-weight: 400;">Winners will be announced on the 16th November. Good luck to everyone involved in this year&#8217;s Devon Tourism Awards.</p>
<p>The post <a href="https://mihidigital.co.uk/blog/mihi-digital-continues-support-for-the-devon-tourism-awards/">MiHi Digital continues support for the Devon Tourism Awards</a> appeared first on <a href="https://mihidigital.co.uk">MiHiDigital</a>.</p>
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		<title>Our Overview of the South West Tourism Sector During Q1 of 2023</title>
		<link>https://mihidigital.co.uk/blog/south-west-tourism-sector-q1-2023/</link>
		
		<dc:creator><![CDATA[Mark Worden]]></dc:creator>
		<pubDate>Thu, 23 Mar 2023 13:32:06 +0000</pubDate>
				<category><![CDATA[Interesting things]]></category>
		<category><![CDATA[MiHi news]]></category>
		<category><![CDATA[Tourism]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Business]]></category>
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		<category><![CDATA[Cornwall]]></category>
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					<description><![CDATA[<p>Where does time go? We’re almost at the end of the first quarter of the year and that means we’ve now got more than enough data to draw some early conclusions on how this year is shaping up for businesses in the South West Tourism Industry.  Because we work with more than 100 accommodation and hospitality providers in Cornwall, Devon, Somerset, and Dorset, as well as some of the major destinations, we’re fortunate to have a front row seat to overall trends in the industry in this part of the world is seeing.  Here’s what we’ve noticed…. A drop in early traffic levels during the year Many sites within the South West Tourism Industry have seen year-on-year traffic for Q1 drop by somewhere between 5 – 25%. There are two core reasons for this: January of last year was at the back end of the post-Covid traffic surge of 2021 (brought about by a lack of international travel and people seeking their first opportunity to get out after lockdowns). This means that figures were artificially higher last year, and you would expect to have some drop off this year. However, there has been a noticeable drop in demand since last year, which has been exacerbated by people booking closer and closer to the date of their arrival. This means, as an example, that traffic that would commonly be booking for the summer may currently be booking for Easter. As a result of that summer booking traffic levels (which are often higher) are being pushed to later in the year. In terms of good news, the majority of the 5 – 25% drop is usually found in January, with February and March traffic levels rallying against and sometimes above last year’s numbers. My overall feeling is a lot more positive now than it was at the start of the year. Uncertainty leads to a delay in decision making and bookings  We’ve mentioned that people are booking closer and closer to the time of arrival, but why are they doing that? As humans we like certainty, and many people need it when planning. Over recent months we’ve faced what seemed like a long winter, economic difficulties, a cost of living crisis, a war in Europe….the list goes on and on…. All those factors bring uncertainty and that in turn delays decision making. For you, it means their booking comes into your booking engine closer to when they’ll be joining you. That in turn brings you uncertainty, as you look at your calendar and feel that it’s not as full as it usually would be by now  My view on this is that bookings will come, but they will come later; I’ve every expectation that if your marketing is right, booking revenue this year shouldn’t be dropping by any large amount. The importance of repeat trade There’s one thing that trumps the trend above (of people booking later) and that is the beauty of repeat guests; they book earlier, they come more often and they’ll also tell people about you too!  There’s never been a more important time to be on your game when it comes to getting people back to your property than now; if you’re not doing it then you’re going to be paying more for new guests (see my next point) and you’re going to have the stress of them booking later.  Levels of supply are still high  Another factor affecting the market is the level of supply. During the Covid period, and just after, the number of cottages on the market through platforms such as Airbnb soared. That wasn’t a problem when supply was also soaring and there was a limited amount of international travel.  However, there has been a drop in demand and because supply is still high in South West Tourism, it means that demand is spread across a wider range of options. Just like spreading jam on a loaf of toast rather than a slice, it means that booking coverage is being stretched and effective marketing to a defined audience is becoming more important. If you don’t market, you’re likely to find yourself often being the ones with the gap. My summary:  Traffic to sites was down in January but has begun to rally. Levels of supply are still very high, and demand has dropped slightly. People are generally booking later. A focus on repeat trade can insulate cottage owners from market fluctuations. if you want to know more about how MiHi Digital can help your business grow, then get in touch with the team! Call us on 01566 232323 or email hello@mihidigital.co.uk.</p>
<p>The post <a href="https://mihidigital.co.uk/blog/south-west-tourism-sector-q1-2023/">Our Overview of the South West Tourism Sector During Q1 of 2023</a> appeared first on <a href="https://mihidigital.co.uk">MiHiDigital</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p class="p1"><span class="s1">Where does time go? We’re almost at the end of the first quarter of the year and that means we’ve now got more than enough data to draw some early conclusions on how this year is shaping up for businesses in the South West Tourism Industry. </span></p>
<p class="p1"><span class="s1">Because we work with more than 100 accommodation and hospitality providers in Cornwall, Devon, Somerset, and Dorset, as well as some of the major destinations, we’re fortunate to have a front row seat to overall trends in the industry in this part of the world is seeing. </span></p>
<p class="p1"><span class="s1">Here’s what we’ve noticed….</span></p>
<h6 class="p1"><span class="s1">A drop in early traffic levels during the year</span></h6>
<p class="p1"><span class="s1">Many sites within the South West Tourism Industry have seen year-on-year traffic for Q1 drop by somewhere between 5 – 25%.</span></p>
<p class="p1"><span class="s1">There are two core reasons for this:</span></p>
<ul class="ul1">
<li class="li1"><span class="s1">January of last year was at the back end of the post-Covid traffic surge of 2021 (brought about by a lack of international travel and people seeking their first opportunity to get out after lockdowns). This means that figures were artificially higher last year, and you would expect to have some drop off this year.</span></li>
</ul>
<ul class="ul1">
<li class="li1"><span class="s1">However, there has been a noticeable drop in demand since last year, which has been exacerbated by people booking closer and closer to the date of their arrival. This means, as an example, that traffic that would commonly be booking for the summer may currently be booking for Easter. As a result of that summer booking traffic levels (which are often higher) are being pushed to later in the year.</span></li>
</ul>
<p class="p1"><span class="s1">In terms of good news, the majority of the 5 – 25% drop is usually found in January, with February and March traffic levels rallying against and sometimes above last year’s numbers.</span></p>
<p class="p1"><span class="s1">My overall feeling is a lot more positive now than it was at the start of the year.</span></p>
<h6 class="p1"><span class="s1">Uncertainty leads to a delay in decision making and bookings </span></h6>
<p class="p1"><span class="s1">We’ve mentioned that people are booking closer and closer to the time of arrival, but why are they doing that? As humans we like certainty, and many people need it when planning. Over recent months we’ve faced what seemed like a long winter, economic difficulties, a cost of living crisis, a war in Europe….the list goes on and on….</span></p>
<p class="p1"><span class="s1">All those factors bring uncertainty and that in turn delays decision making. For you, it means their booking comes into your booking engine closer to when they’ll be joining you. That in turn brings you uncertainty, as you look at your calendar and feel that it’s not as full as it usually would be by now</span><span class="s1"> </span></p>
<p class="p1"><span class="s1">My view on this is that bookings will come, but they will come later; I’ve every expectation that if your marketing is right, booking revenue this year shouldn’t be dropping by any large amount.</span></p>
<h6 class="p1"><span class="s1">The importance of repeat trade</span></h6>
<p class="p1"><span class="s1">There’s one thing that trumps the trend above (of people booking later) and that is the beauty of repeat guests; they book earlier, they come more often and they’ll also tell people about you too! </span></p>
<p class="p1"><span class="s1">There’s never been a more important time to be on your game when it comes to getting people back to your property than now; if you’re not doing it then you’re going to be paying more for new guests (see my next point) and you’re going to have the stress of them booking later. </span></p>
<h6 class="p1"><span class="s1">Levels of supply are still high </span></h6>
<p class="p1"><span class="s1">Another factor affecting the market is the level of supply. During the Covid period, and just after, the number of cottages on the market through platforms such as <a href="https://www.airbnb.co.uk/" target="_blank" rel="noopener noreferrer">Airbnb</a> soared. That wasn’t a problem when supply was also soaring and there was a limited amount of international travel. </span></p>
<p class="p1"><span class="s1">However, there has been a drop in demand and because supply is still high in South West Tourism, it means that demand is spread across a wider range of options. Just like spreading jam on a loaf of toast rather than a slice, it means that booking coverage is being stretched and effective marketing to a defined audience is becoming more important. If you don’t market, you’re likely to find yourself often being the ones with the gap.</span></p>
<h6 class="p1"><span class="s1">My summary:</span><span class="s1"> </span></h6>
<ul class="ul1">
<li class="li1"><span class="s1">Traffic to sites was down in January but has begun to rally.</span></li>
<li class="li1"><span class="s1">Levels of supply are still very high, and demand has dropped slightly.</span></li>
<li class="li1"><span class="s1">People are generally booking later.</span></li>
<li class="li1"><span class="s1">A focus on repeat trade can insulate cottage owners from market fluctuations.</span></li>
</ul>
<hr />
<p class="p2"><span class="s1">if you want to know more about how MiHi Digital can help your business grow, then <a href="https://mihidigital.co.uk/contact/" target="_blank" rel="noopener noreferrer">get in touch</a> with the team!</span></p>
<p class="p2"><span class="s1">Call us on 01566 232323 or email <a href="mailto:hello@mihidigital.co.uk" target="_blank" rel="noopener noreferrer">hello@mihidigital.co.uk</a>.</span></p>
<p>The post <a href="https://mihidigital.co.uk/blog/south-west-tourism-sector-q1-2023/">Our Overview of the South West Tourism Sector During Q1 of 2023</a> appeared first on <a href="https://mihidigital.co.uk">MiHiDigital</a>.</p>
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