Analytics Archives - MiHiDigital https://mihidigital.co.uk/blog/tag/analytics/ Just another WordPress site Sat, 03 May 2014 15:35:21 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 Are you learning from your own content? https://mihidigital.co.uk/blog/learning-content/ Sat, 03 May 2014 15:35:21 +0000 https://mihidigital.1c7bfa7d0ad0ed81c314972280bc4e61-10268.sites.k-hosting.co.uk/?p=4198 So content is king. You’ve heard the words ‘content marketing’ so many times that they will forever be etched in your mind. You’ve listened to what the experts have said and you’re creating content that is of value to your website visitors.  You’re writing what they want to hear about and those little gems are spreading like social media wildfire. The grass is green, the sky is blue and everything with your content is golden. Or is it? Are you learning? You may say yes but are you really learning as you go along? Whenever you write a blog post or add a photo you have a world of information at your fingertips.  Are you examining those stats and getting better? If the answer is no then you’re quite possibly missing an opportunity. The more content you produce and write the more you should be able to find what hits the mark for your website visitors, your Facebook fans and your Twitter followers. This shouldn’t be what you think is working; it should be what really is working. The two are not always one and the same. Examine the data Which articles and posts have really worked for you? Take a delve through your Google Analytics; examine which posts boast the longest average time on page, which are being viewed more than others, where that traffic is coming from. Has a certain article been tweeted more times than an Oscar ceremony selfie? Did something get more traction with your Facebook following? You should be taking these stats and continually improving, not only in the content you produce but also the channels you promote it through. Those that learn what’s working and where will continually be doing better. They’ll be identifying the content they’ve created and where it’s resonated, whether that’s Twitter, Facebook, their own website or in forums. If you’re banging on the same drum with the same message and they’re continually growing and learning they’ll inevitably be increasing the performance gap they have on you and your social media performance. So stop, take a look at what you’re doing and scrap what isn’t working. It’ll save you time in the long run and that’ll be time better spent doing what needs to be done! For more information on how we can help improve and guide your social media activity please give us a call on 01566 784860 or email hello@mihidigital.co.uk

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]]> So content is king.
You’ve heard the words ‘content marketing’ so many times that they will forever be etched in your mind.
You’ve listened to what the experts have said and you’re creating content that is of value to your website visitors.  You’re writing what they want to hear about and those little gems are spreading like social media wildfire.
The grass is green, the sky is blue and everything with your content is golden.
Or is it?
Are you learning?
You may say yes but are you really learning as you go along?
Whenever you write a blog post or add a photo you have a world of information at your fingertips.  Are you examining those stats and getting better?
If the answer is no then you’re quite possibly missing an opportunity.
The more content you produce and write the more you should be able to find what hits the mark for your website visitors, your Facebook fans and your Twitter followers.
This shouldn’t be what you think is working; it should be what really is working.
The two are not always one and the same.

Examine the data

Which articles and posts have really worked for you?
Take a delve through your Google Analytics; examine which posts boast the longest average time on page, which are being viewed more than others, where that traffic is coming from.
Has a certain article been tweeted more times than an Oscar ceremony selfie?
Did something get more traction with your Facebook following?
You should be taking these stats and continually improving, not only in the content you produce but also the channels you promote it through.
Those that learn what’s working and where will continually be doing better.
They’ll be identifying the content they’ve created and where it’s resonated, whether that’s Twitter, Facebook, their own website or in forums.
If you’re banging on the same drum with the same message and they’re continually growing and learning they’ll inevitably be increasing the performance gap they have on you and your social media performance.
So stop, take a look at what you’re doing and scrap what isn’t working.
It’ll save you time in the long run and that’ll be time better spent doing what needs to be done!
For more information on how we can help improve and guide your social media activity please give us a call on 01566 784860 or email hello@mihidigital.co.uk

The post Are you learning from your own content? appeared first on MiHiDigital.

]]> Do you know where your customers are coming from and do you have the right reporting in place? https://mihidigital.co.uk/blog/do-you-know-where-your-customers-are-coming-from-and-do-you-have-the-right-reporting-in-place/ Fri, 18 Oct 2013 11:00:06 +0000 https://mihidigital.1c7bfa7d0ad0ed81c314972280bc4e61-10268.sites.k-hosting.co.uk/?p=2877 Many a marketer will tell you a lot of marketing is intangible. In some respects they are right. How do you place an exact return on activity when you are building a brand presence and contact points but the actual purchase decision may be made well down the line and you can’t attribute it to a single campaign? We would say that a key factor in successful marketing is integration – understanding who your customers are and using a range of different mediums to reach that customer with the right message. Inherently this can give you a reporting headache – the customer says that they heard of you from an advert but in reality much more will likely have gone into the decision making process. A visit to the website to find out more, perhaps a mention from a friend, some press coverage or the direct mail campaign that landed on their doorstep some six months ago. It can be tricky, but as with most business decisions you want as much information in front of you when deciding what is working and what isn’t. Do you currently know where all of your business is coming from? If you aren’t asking “where did you hear about us?” then why not? Asking and understanding where your customers are coming from can not only add value to your decision-making but also to the return on the bottom line of return from marketing spend. Having processes that place as much information at your fingertips as a marketer or business owner must therefore be a necessity. Online you have Google Analytics which will give you a world of information on where your business is coming from, particularly for those working within the ecommerce sphere. Offline it is just as important to know where they are coming from so get asking! For more information on how we can help you to understand and gain more from you reporting please give us a call or email hello@mihidigital.co.uk

The post Do you know where your customers are coming from and do you have the right reporting in place? appeared first on MiHiDigital.

]]> Many a marketer will tell you a lot of marketing is intangible. In some respects they are right. How do you place an exact return on activity when you are building a brand presence and contact points but the actual purchase decision may be made well down the line and you can’t attribute it to a single campaign?

We would say that a key factor in successful marketing is integration – understanding who your customers are and using a range of different mediums to reach that customer with the right message. Inherently this can give you a reporting headache – the customer says that they heard of you from an advert but in reality much more will likely have gone into the decision making process. A visit to the website to find out more, perhaps a mention from a friend, some press coverage or the direct mail campaign that landed on their doorstep some six months ago.

It can be tricky, but as with most business decisions you want as much information in front of you when deciding what is working and what isn’t.

Do you currently know where all of your business is coming from? If you aren’t asking “where did you hear about us?” then why not? Asking and understanding where your customers are coming from can not only add value to your decision-making but also to the return on the bottom line of return from marketing spend.

Having processes that place as much information at your fingertips as a marketer or business owner must therefore be a necessity. Online you have Google Analytics which will give you a world of information on where your business is coming from, particularly for those working within the ecommerce sphere. Offline it is just as important to know where they are coming from so get asking!

For more information on how we can help you to understand and gain more from you reporting please give us a call or email hello@mihidigital.co.uk

The post Do you know where your customers are coming from and do you have the right reporting in place? appeared first on MiHiDigital.

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