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Are you learning from your own content?

Are you learning from your own content?

So content is king.
You’ve heard the words ‘content marketing’ so many times that they will forever be etched in your mind.
You’ve listened to what the experts have said and you’re creating content that is of value to your website visitors.  You’re writing what they want to hear about and those little gems are spreading like social media wildfire.
The grass is green, the sky is blue and everything with your content is golden.
Or is it?
Are you learning?
You may say yes but are you really learning as you go along?
Whenever you write a blog post or add a photo you have a world of information at your fingertips.  Are you examining those stats and getting better?
If the answer is no then you’re quite possibly missing an opportunity.
The more content you produce and write the more you should be able to find what hits the mark for your website visitors, your Facebook fans and your Twitter followers.
This shouldn’t be what you think is working; it should be what really is working.
The two are not always one and the same.

Examine the data

Which articles and posts have really worked for you?
Take a delve through your Google Analytics; examine which posts boast the longest average time on page, which are being viewed more than others, where that traffic is coming from.
Has a certain article been tweeted more times than an Oscar ceremony selfie?
Did something get more traction with your Facebook following?
You should be taking these stats and continually improving, not only in the content you produce but also the channels you promote it through.
Those that learn what’s working and where will continually be doing better.
They’ll be identifying the content they’ve created and where it’s resonated, whether that’s Twitter, Facebook, their own website or in forums.
If you’re banging on the same drum with the same message and they’re continually growing and learning they’ll inevitably be increasing the performance gap they have on you and your social media performance.
So stop, take a look at what you’re doing and scrap what isn’t working.
It’ll save you time in the long run and that’ll be time better spent doing what needs to be done!
For more information on how we can help improve and guide your social media activity please give us a call on 01566 784860 or email

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