As a social media agency they were looking to engage with business owners across the UK.  They wanted access to the senior decision maker that would have the say on whether or not their companies embraced social media and allocated budget to it.

They sat down and had a brainstorm; how do we get to the senior decision maker at each of these businesses without using old hat marketing techniques such as telesales or direct mail.

The answer of course lay in social media.

They launched a nationwide search for the country’s best office dog, with thousands of entries pouring in from across Twitter and Facebook.

Not seeing the connection yet?

In a very high percentage of cases the office dog was owned by the business owner or by a senior decision maker!

There they had it; direct interaction with their target market through a mans best friend and a very good demonstration of the power of social media and their own innovation!

The winner was announced sometime later, along with a bucket load of new client wins and more awards than they could fit above their office dog’s mantelpiece!

So go on; embrace creativity with purpose and direction!

For more information on how we can help innovate with purpose and add value to your online presence why not give us a call on 01566 784860 or email hello@mihidigital.co.uk

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This award winner was slightly different.

He had, as a creative professional in New York, found himself out of work. Having exhausted the local job boards and recruitment agencies he looked to find another solution to land his dream job.

He worked on the basis that of the top five agencies in New York, the creative directors of each all gained significant press coverage and it would be reasonable for him to expect that they would Google their own names on a frequent basis.

He was right.

He ran an ad campaign that appeared when each was Googling their own name, telling them to click a link and view his C.V.

Five interviews followed.

Three job offers.

One dream job.

One big reminder that creativity and standing out from the crowd can be crucial to distinguish yourself from your competitors.

For more information on how we can help and support your online creativity please give us a call or email hello@mihidigital.co.uk

The post A story of creativity – Pay Per Click advertising to find a dream job appeared first on MiHiDigital.

Anyone watching the advert that has ever been in an Apple store (lets face it that will account for a large proportion of the population) particularly on a launch day will feel quite at home watching Somersby’s own take on their product launch – available in the 16 or the 32 pip.

More than one million YouTube views and 9,000 likes in April 2013 alone will tell you that this has been a great success in generating social buzz for the brand.

It’s a great example of creativity conquering social media so we wanted to share it with you all.

Cheers and well done to Somersby and everyone involved!

And below is how they put it all together from the Somersby YouTube channel.

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