Their reputation means that their work takes them way beyond their base in Swansea, just as ours does from our little office location near the Tamar. That’s actually how they got in touch with us; they were facing some SEO problems and were referred on by another agency who knew that we were the perfect fit for them.

Having solved their SEO issues, we then moved on to building their new site. Taking a relatively primitive original version of just five pages, up to one with more than thirty pages full of tree surgery services and advice, will help them rank for even more key phrases, as well as reach more people in the process.

This one really has been a win, win, win!

You can visit their new website here: cantellowtreesurgery.co.uk

If you want to know more about how MiHi Digital can help your business grow, then get in touch with the team!

Call us on 01566 232323 or email hello@mihidigital.co.uk.

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Well, that’s exactly what’s happening right here in the South West! The scientists at Trelonk Wellbeing and the University of Plymouth have been taking crops and plants that have been grown for centuries across our green and pleasant land and putting them to real use; lavender, borage and sunflower (to name just a few) are all being put through their paces in the lab and going on to make a real difference to people’s daily lives.

So where does MiHi come in? Although we probably can’t help you sleep, what we can do is get the word out about this innovative brand. Having previously worked with a London-based agency, Trelonk teamed up with MiHi to build the second iteration of their website, which allows you to understand the right mix of products for you and buy them online.

As with all of our sites, we’ve included plenty of SEO work to enable the brand to reach further, as well as our unique understanding of ecommerce to increase conversion.

We’re looking forward to sampling some of the products in the future, but for now you can take a look at their site here: trelonkwellbeing.com

The post MiHi Digital launches new natural ecommerce website appeared first on MiHiDigital.

Located on the edge of Bodmin Moor, Ekopod is the perfect place to get away from it all and get a little closer to the nature that surrounds us in this part of the world. Having taken over the business in 2017, brother and sister team Matt and Rachael welcome guests from across the country (and even further afield) to stay in their four gorgeous geodomes, two spacious safari tents or their glamping pod (complete with stunning starlight views), all year round. 

Each pod is set in its own private area of the site, so wether you’re looking for a romantic couples break or a fun family holiday, there’s a slice of Cornish countryside with your name on it. Even four-legged friends are welcome to any of their pods and with so much to do in the local area for guests and their dogs, your pooch will enjoy the break as much as you will! 

The perfect Cornwall break for families…

When you and your family arrive at your pod, you’ll be greeted by comfy beds, beautiful bedding and everything you need to relax after your travels. Make sure to help yourselves to the complimentary pack of cookies, fresh milk, cheese, crackers, tea, coffee and hot chocolate too and find luxury toiletries from local business Kitty’s Herbery.

Read more about their family breaks and book… ekopod.co.uk/glamping-for-families

The four-legged friends dream…

If you’re away with your pooch, then the Ekopod site nestled in the stunning Tamar Valley is the perfect area to explore together. There are 75 square miles of Area of Outstanding Natural Beauty (AONB) surrounding your pod and plenty of dog friendly walks and beaches close by, so you can both roam to your hearts content. 

You can find out more about dog friendly stays… ekopod.co.uk/glamping-with-dogs

The couples romantic Cornish stay…

Do you fancy running away for a romantic getaway? Well, each of the pods at Ekopod are set up to offer the best romantic experiences. With warm baths, large comfortable beds and gorgeous wood burners to keep you and your partner warm with a glass of wine under the Cornish starlight. You’ll have your own private terrace to enjoy your time together overlooking the beautiful Tamar Valley with a BBQ or picnic in the great outdoors. 

Treat your loved ones here… ekopod.co.uk/glamping-for-couples

The ideal getaway for groups…

For all the large family and friend groups out there, Ekopod is the perfect place to get together and enjoy some down time or celebrate an occasion. Each pod may be private, but close enough to enjoy time together, visit local attractions, listening to the sounds of birdsong and gaze up at the Cornish stars. If you need it, your hosts at Ekopod will be happy to assist you with your group booking and any catering required, even organising group activities like morning yoga, to help make your visit stress free. 

Although their ethos is a relaxing break away, Ekopod know some groups like to destress over a few drinks with friends and a party atmosphere. It is expected to respect the local beauty, the site and other relaxing guests. However, you can exclusively book the entire site for a celebration like a special birthday or a hen, so you can enjoy your break without having to worry about affecting the experiences of others staying around you. 

Find out more and book your groups stay… ekopod.co.uk/glamping-for-groups

The post MiHi works with award-winning glamping tourism business appeared first on MiHiDigital.

The person that visits your website more often than anyone else is likely to be you.

You’ll need to update it, to add blog posts, to check that all of the information is up to date, that photos are doing you justice and everything works as it should.

Why is this important?

These visits can give you a distorted view of how well your site is performing.

For example, if your site gains 1,000 visits a month and 400 of them are from you or members of staff in your office then the actual figure for traffic of value to your site is 40% less than you believe it to be.

These visits are then impossible to distinguish from others; do you sometimes visit by Googling the company name? Other times by going directly to the site by typing the address in?

If you’re working on a specific page do you repeatedly visit that page?  Are you one of those that only visits a single page each time you visit or takes a look around the whole site, leaving it up on your desktop for the entire working day?

All of these actions will be throwing every element of your Google Analytics off; from the bounce rate and average time on site to your most valuable sources of traffic and popular content.

What should you do?

You are able to filter your own visits from your analytics so you are left with just those from actual visitors.  It’s important to highlight that Google will only apply filters going forward and not retrospectively.  This means that once you filter your own visits from analytics that filter will only apply to the results that Google provides you with from that moment forwards.

How do you filter your own visits from Google Analytics?

• Go to your Google Analytics account (www.google.co.uk/analytics) as you normally would and login
• At the top of your screen you should see the option for ADMIN – you’ll need to click on this link.  If you don’t see the word ADMIN at the top of your screen it means that you don’t have the permissions to administrate your account.  In this case you’ll need to contact the person that set up your analytics and ask them to increase your permissions.
• You should now see three columns in front of you.  In the third column, which is called VIEW, go down to FILTERS and click on it.
• Click on the red button that appears which will let you add a NEW FILTER
• Give the filter a name, for example MY OWN VISITS FILTER
• In the middle drop down box change the “TRAFFIC FROM IP DOMAIN” to “TRAFFIC FROM IP ADDRESSES”
• Put your IP Address in the boxes that appear.  Your IP Address is a series of numbers from which you access the internet.  If you don’t know it off of the top of your head you can easily find it by going to Google and searching for MY IP ADDRESS.  The results will display your IP Address across the top of the screen.
• Place this number into the IP Address boxes in your Google Analytics filter.
• Leave all other settings the same
• Click SAVE

How do you check if it is working?

To be sure that your new filter is working you’ll need to visit your site.  At the same time open up your Google Analytics account and click on the REAL TIME analytics display.  If it is showing that nobody is on your site then your filter is definitely working.

If you think someone is on there and it isn’t you go back to your site and navigate around five or six different pages.  If your real time analytics doesn’t show a glut of new pages being loaded then you’re in luck; not only have you put your first ever Google filter in place but you’ve also got a valued customer on your website!

For more information on how we can help your website perform better and drive more sales to your website please get in touch by calling 01566 784860 or by emailing hello@mihidigital.co.uk 

The post How do you filter out your own visits in Google Analytics? appeared first on MiHiDigital.

For more information on our Google Analytics and other online training please give us a call or email hello@mihidigital.co.uk

The post Instructions for setting up Google Analytics on your website – 10 steps to a world of online information appeared first on MiHiDigital.

Google Analytics has an incredible amount of information on near enough everything you could ever want to know – from the pages visitors view to the screen resolution of the computer they are viewing them from.

One of the greatest things about online marketing and activity is that it is highly measurable.  Whether it’s email marketing campaigns or your website visitors you should be taking in every bit of information to make sure you are making the right decisions and opening up the opportunity to optimise your performance.

So, what are you waiting for – sign up for your Analytics account now!

It’s free but use the information they provide to educate your online decision making and it could be incredibly valuable for your business.

We are able to provide full training on Google Analytics or help you get up and running with it.  For more information please give us a call or email hello@mihidigital.co.uk

The post Google Analytics – Why wouldn’t you use it? appeared first on MiHiDigital.

When I say this there are some other factors that may be contributing to a higher bounce rate. For example, if a high percentage of your visitors are coming from searching for your brand, what are they seeing in search results? If they are seeing site links (a list, usually of six internal pages) take a look in your analytics and see what pages they are landing on and the corresponding bounce rates for those pages.

If many of your visitors are entering your site and landing on the contact page then it may be that existing customers are using your site to gain the contact number or email address. In this example you would expect a one page visit as they had only needed the telephone number, they got it from the contact page and therefore had a successful website visit, despite it being a single page Google bounce.

When this happens you will have plenty of people viewing the contact page, a high bounce rate for that page and in turn a pushing up of the universal bounce rate of your site.

In this case – no need to worry!

Another reason could be that you have a blog article like this one that ranks very well in Google for a specific phrase. People researching bounce rates would find this page by searching a related phrase and as they are looking for information it is possible that this article will be the only page they see as it has given them the information they need. If a blog article acts as a landing page for visitors it will often have a high bounce rate and for that reason contribute to the overall bounce rate of your site, without necessarily being a negative reflection on your overall site structuring and performance.

Google analytics can give you a wealth of information about your website but please do make sure that you are looking at all of the data when your are drawing conclusions to ensure you are getting the right information for you to improve your web performance.

For more information on how we can improve your website performance, including our Google Analytics training, please give us a call or email us at hello@mihidigital.co.uk

The post What is a Google bounce rate and when is a bounce rate really a negative bounce rate? appeared first on MiHiDigital.

We would say that a key factor in successful marketing is integration – understanding who your customers are and using a range of different mediums to reach that customer with the right message. Inherently this can give you a reporting headache – the customer says that they heard of you from an advert but in reality much more will likely have gone into the decision making process. A visit to the website to find out more, perhaps a mention from a friend, some press coverage or the direct mail campaign that landed on their doorstep some six months ago.

It can be tricky, but as with most business decisions you want as much information in front of you when deciding what is working and what isn’t.

Do you currently know where all of your business is coming from? If you aren’t asking “where did you hear about us?” then why not? Asking and understanding where your customers are coming from can not only add value to your decision-making but also to the return on the bottom line of return from marketing spend.

Having processes that place as much information at your fingertips as a marketer or business owner must therefore be a necessity. Online you have Google Analytics which will give you a world of information on where your business is coming from, particularly for those working within the ecommerce sphere. Offline it is just as important to know where they are coming from so get asking!

For more information on how we can help you to understand and gain more from you reporting please give us a call or email hello@mihidigital.co.uk

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