Promotion Archives - MiHiDigital https://mihidigital.co.uk/blog/tag/promotion/ Just another WordPress site Tue, 10 Jan 2023 11:31:43 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 Digital marketing agency celebrates 500th client win https://mihidigital.co.uk/blog/digital-marketing-agency-celebrates-500th-client-win/ Mon, 08 Aug 2022 10:43:35 +0000 https://mihidigital.1c7bfa7d0ad0ed81c314972280bc4e61-10268.sites.k-hosting.co.uk/?p=11686 One of the South West’s leading digital marketing agencies is celebrating its 500th client win just nine years after launching. MiHi Digital, which has grown to be one of the most respected agencies within the region’s tourism sector over the past decade, was set up by Director Mark Worden from a single laptop on the Exeter Quayside in 2013. The company, which helps on all aspects of online marketing, has now gone on to work with more than 500 organisations from across the UK and three other continents, turning over a combined £600m between them. Mark said “More and more businesses now understand the importance of marketing their products and services online and are embracing it. Our mantra has been to help and support firms in making the most of the time and budget they spend by adopting a strategic and integrated approach, whilst also cutting out the technical jargon!” A large proportion of business growth has been attributed to client recommendation, which accounts for more than half of all new enquiries. Mark explained “Everything at MiHi revolves around delivering excellent service, results, and value. For as long as we’ve been delivering this, our clients have been telling other people about us! There is no better recommendation than from someone that has used your services and that’s a key to how we’ve been able to grow over the years”. Future business growth is also on the horizon with the past 12 months seeing more enquiries than ever before. Mark added “As a business we’re continually growing; we’re investing in our team, our skills and continually evolving the services we offer to our clients. It’s an incredibly exciting time and we’re all looking forward to the next 500!”. For more information on MiHi Digital services please visit www.mihidigital.co.uk

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]]> One of the South West’s leading digital marketing agencies is celebrating its 500th client win just nine years after launching.

MiHi Digital, which has grown to be one of the most respected agencies within the region’s tourism sector over the past decade, was set up by Director Mark Worden from a single laptop on the Exeter Quayside in 2013. The company, which helps on all aspects of online marketing, has now gone on to work with more than 500 organisations from across the UK and three other continents, turning over a combined £600m between them.

Mark said “More and more businesses now understand the importance of marketing their products and services online and are embracing it. Our mantra has been to help and support firms in making the most of the time and budget they spend by adopting a strategic and integrated approach, whilst also cutting out the technical jargon!”

A large proportion of business growth has been attributed to client recommendation, which accounts for more than half of all new enquiries.

Mark explained “Everything at MiHi revolves around delivering excellent service, results, and value. For as long as we’ve been delivering this, our clients have been telling other people about us! There is no better recommendation than from someone that has used your services and that’s a key to how we’ve been able to grow over the years”.

Future business growth is also on the horizon with the past 12 months seeing more enquiries than ever before.

Mark added “As a business we’re continually growing; we’re investing in our team, our skills and continually evolving the services we offer to our clients. It’s an incredibly exciting time and we’re all looking forward to the next 500!”.

For more information on MiHi Digital services please visit www.mihidigital.co.uk

The post Digital marketing agency celebrates 500th client win appeared first on MiHiDigital.

]]> Promoting our clients https://mihidigital.co.uk/blog/promoting-clients/ Sun, 13 Apr 2014 18:43:14 +0000 https://mihidigital.1c7bfa7d0ad0ed81c314972280bc4e61-10268.sites.k-hosting.co.uk/?p=4041 We believe that business is and should be about adding value. No matter who you work with the success that you have as a business will be predicated on the value and benefit that you’re able to provide your customers or clients with. When we build and launch a website for a client we don’t just feel ‘that’s it, job done’. Far from it – we want your new website to be a success for your business and we give it a little push from the start. Promoting our clients is second nature to us, which is why when we launch a website we do all of the following: We tweet… a lot! We are big fans of Twitter as a tool for reaching and meeting new people.  We tweet about our client’s, we re-tweet their interesting content and we champion their new developments to our near 2,000 followers. Portfolio and blog Your new site will rightly take pride of place as the latest addition to our client portfolio.  We’ll also add it on to our blog, which is currently gaining 1,500 visits a month.  This figure is increasing month on month by around 50% so we want to let you use it as a content outlet. It’s not just restricted to news of your website launch either; if you’ve got a new product or exciting development then we’re happy to tell people about it! E-newsletter We have a monthly e-newsletter that goes out to just shy of 5,000 businesses and people based in the South West.  Your new website will be sent to all of those and they’re some of the highest clicked on posts that we get! If you want a web design agency that work for you and with your business then why not give us a no obligation call on 01566 784860 or email hello@mihidigital.co.uk

The post Promoting our clients appeared first on MiHiDigital.

]]> We believe that business is and should be about adding value.
No matter who you work with the success that you have as a business will be predicated on the value and benefit that you’re able to provide your customers or clients with.
When we build and launch a website for a client we don’t just feel ‘that’s it, job done’.
Far from it – we want your new website to be a success for your business and we give it a little push from the start.
Promoting our clients is second nature to us, which is why when we launch a website we do all of the following:

We tweet… a lot!

We are big fans of Twitter as a tool for reaching and meeting new people.  We tweet about our client’s, we re-tweet their interesting content and we champion their new developments to our near 2,000 followers.

Portfolio and blog

Your new site will rightly take pride of place as the latest addition to our client portfolio.  We’ll also add it on to our blog, which is currently gaining 1,500 visits a month.  This figure is increasing month on month by around 50% so we want to let you use it as a content outlet.
It’s not just restricted to news of your website launch either; if you’ve got a new product or exciting development then we’re happy to tell people about it!

E-newsletter

We have a monthly e-newsletter that goes out to just shy of 5,000 businesses and people based in the South West.  Your new website will be sent to all of those and they’re some of the highest clicked on posts that we get!
If you want a web design agency that work for you and with your business then why not give us a no obligation call on 01566 784860 or email hello@mihidigital.co.uk

The post Promoting our clients appeared first on MiHiDigital.

]]> Potential places to promote your social media accounts https://mihidigital.co.uk/blog/potential-places-promote-social-media-accounts/ Mon, 17 Mar 2014 10:38:46 +0000 https://mihidigital.1c7bfa7d0ad0ed81c314972280bc4e61-10268.sites.k-hosting.co.uk/?p=3979 Whilst promoting your social media accounts on your website is something of a no brainer what plenty of people don’t do is integrate their social media accounts with other forms of business communication, tools and promotion. How many of the following can you say that your Twitter or Facebook details appear on? Business Cards   Advertising   Sale competitions   Compliment slips   Invoices and other letterhead   Your email signature   Marketing leaflets   Livery on vans or other company vehicles So how many do you have?  If it isn’t a full house then do you need to be promoting them further? Food for thought! For more information on how we can help grow your online presence then please give us a call on 01566 784860 or email us at hello@mihidigital.co.uk

The post Potential places to promote your social media accounts appeared first on MiHiDigital.

]]> Whilst promoting your social media accounts on your website is something of a no brainer what plenty of people don’t do is integrate their social media accounts with other forms of business communication, tools and promotion.

How many of the following can you say that your Twitter or Facebook details appear on?

      Business Cards

 

      Advertising

 

      Sale competitions

 

      Compliment slips

 

      Invoices and other letterhead

 

      Your email signature

 

      Marketing leaflets

 

    Livery on vans or other company vehicles

So how many do you have?  If it isn’t a full house then do you need to be promoting them further?

Food for thought!

For more information on how we can help grow your online presence then please give us a call on 01566 784860 or email us at hello@mihidigital.co.uk

The post Potential places to promote your social media accounts appeared first on MiHiDigital.

]]> Taking the principals of marketing and applying them to the internet https://mihidigital.co.uk/blog/taking-principals-marketing-applying-internet/ Mon, 10 Mar 2014 18:28:03 +0000 https://mihidigital.1c7bfa7d0ad0ed81c314972280bc4e61-10268.sites.k-hosting.co.uk/?p=3966 Anyone that has taken a marketing course, worked with a marketer or generally knows about the basic principals of marketing will be familiar with the four P’s. Product, Place, Price, Promotion They form the base of all marketing; so what do they mean for your business online? Product This is what it all boils down to; what is it that you do or sell?  Think about what it is that makes it special; makes it stand out from the crowd. Then turn it on it’s head and think about what it is your customer wants from your product or service.  Because attention spans are that much shorter online it is vital that when you’re thinking about your product that you’re not just thinking about your product but what it is your potential online customers want from it! This way you’ll be able to cut out what isn’t pertinent to them and focus on what it is they want to know.  The more closely your copy, images and website answer the questions they want answered then the more likely you are to sell. Answer questions they’re not asking and you’ll be wasting time and attention. Place Think of your internet presence as one large opportunity to see your product or service.  Your success will be linked inextricably to appearing in the places your customers are in volume. For example the success of your business in search engines will depend on ranking highly for key phrases your customers are searching for in their droves. Rank for phrases that nobody is searching for and you’re essentially shouting to nobody. The same applies to the rest of your online marketing mix.  If you’re business customers aren’t on Facebook or you can’t get them to engage on Facebook then why spend time and resource trying to get them there?  Just go where they are and put yourselves in front of them at every point. Most buying decisions aren’t made in spontaneous moments of clarity; when they do make a buying decision you want to make sure your brand has been in front of them from the very start of that process. Price Now this is an interesting one! Do you put your price on your website or not? Depends largely on what it is you’re doing! If you have a product then by default you’ll have the price but then you need to look at your price point and it’s online competitiveness as to how you promote your business. A business with a product that is at the cutting edge of pricing would be promoted very differently to a business that is premium in pricing nature.  But again, if we go back to the place your customers will likely be, they’ll be looking in different places, and going right back to product, your message, images and copy are likely to reflect the nature of your product! If you don’t have a monetary price listed on your website it is vital that your site gives an accurate reflection of your business and its marketplace positioning. Have a bottom end website and try to sell a premium product and you’ll have a problem in convincing people to buy! Every bit of your brand should say top end! Promotion Take everything we’ve said above and work out where it is your customers are and what promotion channels will engage with them.  What is it that will trigger them to buy from you?  Again to use the premium product analogy, if you have a top end product does it detract from that positioning if you have a sales offer? Knowing what it is that makes your customers tick will be an underlying factor in the success you have. Make sure you have the basics in place to begin on the road to success! For more information on how we can develop your digital strategy please give us a call on 01566 784860 or email hello@mihidigital.co.uk

The post Taking the principals of marketing and applying them to the internet appeared first on MiHiDigital.

]]> Anyone that has taken a marketing course, worked with a marketer or generally knows about the basic principals of marketing will be familiar with the four P’s.

Product, Place, Price, Promotion

They form the base of all marketing; so what do they mean for your business online?

Product

This is what it all boils down to; what is it that you do or sell?  Think about what it is that makes it special; makes it stand out from the crowd.

Then turn it on it’s head and think about what it is your customer wants from your product or service.  Because attention spans are that much shorter online it is vital that when you’re thinking about your product that you’re not just thinking about your product but what it is your potential online customers want from it!

This way you’ll be able to cut out what isn’t pertinent to them and focus on what it is they want to know.  The more closely your copy, images and website answer the questions they want answered then the more likely you are to sell.

Answer questions they’re not asking and you’ll be wasting time and attention.

Place

Think of your internet presence as one large opportunity to see your product or service.  Your success will be linked inextricably to appearing in the places your customers are in volume.

For example the success of your business in search engines will depend on ranking highly for key phrases your customers are searching for in their droves.

Rank for phrases that nobody is searching for and you’re essentially shouting to nobody.

The same applies to the rest of your online marketing mix.  If you’re business customers aren’t on Facebook or you can’t get them to engage on Facebook then why spend time and resource trying to get them there?  Just go where they are and put yourselves in front of them at every point.

Most buying decisions aren’t made in spontaneous moments of clarity; when they do make a buying decision you want to make sure your brand has been in front of them from the very start of that process.

Price

Now this is an interesting one! Do you put your price on your website or not? Depends largely on what it is you’re doing! If you have a product then by default you’ll have the price but then you need to look at your price point and it’s online competitiveness as to how you promote your business.

A business with a product that is at the cutting edge of pricing would be promoted very differently to a business that is premium in pricing nature.  But again, if we go back to the place your customers will likely be, they’ll be looking in different places, and going right back to product, your message, images and copy are likely to reflect the nature of your product!

If you don’t have a monetary price listed on your website it is vital that your site gives an accurate reflection of your business and its marketplace positioning.

Have a bottom end website and try to sell a premium product and you’ll have a problem in convincing people to buy!

Every bit of your brand should say top end!

Promotion

Take everything we’ve said above and work out where it is your customers are and what promotion channels will engage with them.  What is it that will trigger them to buy from you?  Again to use the premium product analogy, if you have a top end product does it detract from that positioning if you have a sales offer?

Knowing what it is that makes your customers tick will be an underlying factor in the success you have.

Make sure you have the basics in place to begin on the road to success!

For more information on how we can develop your digital strategy please give us a call on 01566 784860 or email hello@mihidigital.co.uk

The post Taking the principals of marketing and applying them to the internet appeared first on MiHiDigital.

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