Located only 4 minutes away from the stunning Widemouth Bay in North Cornwall, Monster Slip and Slide is a four-lane 360ft-long waterslide, guaranteed to get your blood pumping with its super-fast bodyboards, inflatable doughnut rings and ultra-long water slide to ride the waves on! So when the team behind Monster Slip & Slide approached us to work alongside them, we knew this would be a fun one!

If you’re looking for a mega-fun experience for the whole family this summer, you can visit for as little as £13.50 per person per hour – or even hire out the whole thing exclusively to yourselves for an epic waterpark party! Better still, if all that slipping and sliding has got you working up an appetite, there’s the Monster Munch Team on hand to fuel you back up with plenty of tasty treats, food and drink. Head on over to their new website and discover the awesome Monster Slip & Slide for yourself, here.

The post MiHi Team up with Cornwalls most Epic Attraction – The Monster Slip & Slide appeared first on MiHiDigital.

Change Robe offer a range of eco-friendly robes jam-packed with practical and stylish features to make life that little bit easier when at the beach, doing water sports, or just generally enjoying the great outdoors.

They offer a variety of robes to suit all seasons and weather conditions – the waterproof shell and cosy fleece lining of the Eco-Ultra Robe will keep you dry and warm in the winter months, whilst the lightweight and super-absorbent bamboo fibres of the Original Robe will whip up water fast after those much-loved summer dips in the sea.

Here at MiHi Digital, we love the Southwest of England – including its beaches, beautiful coastlines, and ever-changing weather! So we think it’s fair to say we made a great choice when it came to building the new website and improving the online presence of the business…

We built the original website for Change Robe almost four years ago, and with the brand’s rapid growth – they needed a website refresh to reflect their larger product range, fantastic lifestyle mantra and to shout about the brilliant eco-friendly technical features built into each unique robe.

We got to work on improving traffic to the site with the addition of Google Shopping and Google Ads, incorporated a selection of beautifully shot lifestyle images to bring the product to life and inspire potential customers, and outlined each key eco-feature of the robes so it was easy for customers to understand.

Offering a comprehensive web design service that was tailored to Change Robe and the lifestyle the brand represents, we developed a fantastically polished online retail store with the brand’s core values at the heart of the design.

Learn more about how their range of seasonal Change Robes can keep you dry and warm this season on their brand-new website here – and remember – there is no such thing as bad weather, just the wrong clothing!

The post New Website Launched for Change Robe appeared first on MiHiDigital.

Email marketing – not just once in a blue moon

Underrated and often poorly used by many smaller businesses.  For every £1 spent on email in the UK an estimated £28 in revenue is generated.  There’s a reason online and high street retailers fall over themselves to get your email; it’s because it works.

Think of it this way; people might not want your product or service at this exact time, but they will do at some point in the future.  You want to build contact between now and then in order to grab that sale.

Email gives you the opportunity to not only create that future sale, but also alert them to availability or perhaps a discount in order to bring that decision forward in their mind.

You should be sending regularly, you should have a template that doesn’t have a monkey in a hat on it (Mail Chimp reference there) and you should have processes that allow you to get email addresses from your customers / enquiries.

If you don’t, then you probably need a word with us!

Facebook Advertising

No this doesn’t mean sporadically pushing a big blue button that says “BOOST” on it.  If you’re a consumer facing brand (one that sells directly to individuals) then the chances are you could increase reach and revenue by using Facebook advertising.  How you do this has quite a few facets to it, so if you’re unsure give us a call.  Page promotion aims to increase your likes, allowing you to reach more people over a longer period of time.  Boosting posts should be used with a distinct call to action, which is when you want someone to undertake an action (such as making a booking) when they see your advert.

We often create small campaigns for our clients to follow, so you can learn whilst also doing (you’ll then know you’re doing the right thing and know how to use it to your advantage in the future).

Twitter Lists

Well you obviously know what Twitter is by now, but what far too few people don’t use is Twitter lists.  No matter how many people you’re following there is undoubtedly too much information to keep up with in the central newsfeed.  Twitter lists break this down for you and also allow you to focus on goals / objectives.  We want our clients to do well so we promote them through Twitter.  We have a Twitter list that allows us to see only their tweets, meaning we never miss a thing and they benefit from our following hearing all about them.  That logic applies to potential new clients and others that we’d perhaps like to woo.

Remarketing

Someone may visit your website, like what they see but never return.  What do you do in that case? Lick your wounds and say ‘maybe next time’? Not in this online world; introduce yourself to remarketing.

This is when someone visits your site, takes a look at a product or service and then leaves.  This is when the clever stuff begins; a cookie from your site is installed on their browser and they then see adverts about your product or service as they make their merry way around the internet.  What this does is keeps it at the forefront of their mind and increases the chances of return.

Businesses such as John Lewis use this effectively; take a look at a coffee table on there and you’ll soon find yourself seeing it time and again, probably taking you back to the site for another look at some point (and perhaps even making a purchase).

This is a particularly cost effective way of advertising as cost per click is often lower than traditional PPC and the person has of course already shown interest in the product by viewing it.

Retargeting on Facebook

Similar to the above but through Facebook; if you’ve been on a site and then visit Facebook the advert will appear there.  Sorry to burst the bubble but this isn’t magic if you’ve seen this on your own Facebook account; just very savvy advertising that works for bigger brands and smaller enterprises alike.  If you’ve got something worth selling, then it’ll add to your promotional mix.

We can help businesses with both remarketing and retargeting campaigns if you’re intrigued and keen to get started.

The post Five online tools you should be using this Autumn appeared first on MiHiDigital.

As of 26th October 2016, Google will no longer accept standard ads (those are the ones you see now when you search) as they’re being completely replaced with something called Expanded Text Ads (ETAs).

ETAs will include two headlines, each with up to 30 characters plus an 80-character description. They’ve been created primarily with mobile users in mind, but follow the removal of the adverts that previously appeared on the right-hand side of your screen (if you were advertising during that period and your advert was appearing over there you’d be likely to see some miserly click through rates!).

Less adverts on screen means less revenue for the good people at Google, so the next logical step is to try to increase the clicks on those adverts that remain.

The new Expanded Text Ads are optimized for the screen sizes of the most popular smartphones, and the increased characters give advertisers 50% more ad text.

Helpful Tip!

Generally larger headlines have previously meant larger click through rates; as it stands advertisers can place punctuation at the end of their second line in order to get the two to form one larger headline, and that has proven to be an easy win for most!

Where are we now then?

For the time being, ETAs will work alongside the previous standard ads, allowing advertisers sufficient time to test both ad formats against each other. Initial testing has shown an average increase on click through rates by 20%. For businesses spending as little as £20 a day, that could see a marked increase in traffic and in potential sales.

If you want to create or edit a text ad after 26th October 2016, you will only have the option of the ETA format, so we recommend taking a look now and getting ahead of the advertising game,

If you’re struggling to create an effective Expanded Text Ad don’t worry, Google have released a best practices guide to help you make the most of this new feature.

Check out the guide here

How can we help?

You can of course get in touch with us and find out how we can help your PPC performance! We help businesses of all sizes increase performance on current campaigns, as well as provide in house training on all areas of Google AdWords. There’s plenty to learn so we find this works particularly well for those with internal marketing functions or business owners not looking to have a retained management of their accounts.

The post Google Adverts – what’s changing, when it’s happening, and how you can make the most of it appeared first on MiHiDigital.

The sponsorship is the first of its kind for the business as they seek to support the tourism industry in Devon.

Mark Worden (pictured), Director at MiHi Digital explained; “We’re delighted to be involved in this year’s awards and to help celebrate some of the best tourism businesses in the county.  Many people across the region are involved in the industry and it’s great to reward those who continue to deliver excellence to millions of visitors each and every year.”

Mark continued; “The Tourist Information category has been open to Tourist Information Centres and other businesses providing information to visitors.   They play a vital role in ensuring we promote everything we have to offer as a county and we’re delighted to acknowledge their achievements.”

MiHi Digital are already working with a number of tourism-based businesses, helping them to increase online conversion and boost booking numbers.

For more information on MiHi Digital and their services aimed at helping accommodation providers please visit www.mihidigital.co.uk/our-services/

The post MiHi Digital to sponsor Devon Tourism Awards appeared first on MiHiDigital.

Mark Worden, previously responsible for online marketing at two well established Westcountry brands, law firm Stephens Scown LLP and insurance company Cornish Mutual, created MiHi Digital 20 months ago to support the burgeoning online potential of the region’s businesses.

The company, which offers assistance on all aspects of online marketing, has now worked with more than 100 organisations from across England and three other continents, turning over a combined £400m between them.

Mark said; “More and more businesses have embraced marketing their products and services online. Our mantra has been to help and support firms in making the most of the time and budget they spend by adopting a strategic and integrated approach, whilst also cutting out the technical jargon!”

MiHi Digital has provided a particular focus on reporting and delivering results, with one client seeing a 250% increase in turnover having worked with MiHi over the course of the last year.

Mark explained; “If you’re brining in a specialist to support your business it’s vital you fully understand the return you’re gaining; for that reason we’ve been keen to report on every area of online performance for our clients.  Knowing exactly what they’re getting for their money has proven to be incredibly popular with our clients.”

As the business continues to grow, MiHi Digital has now turned to the National Apprenticeship Scheme to give local students an opportunity to begin a career in online marketing.

Mark added  “It’s incredibly exciting to be able to give an opportunity to someone looking to take their first step in digital marketing. We’ve got some great clients; from BAFTA and EMMY nominated individuals to your more traditional professional services; they’ll see and learn how to help a business grow online, no matter what the sector.”

For more information about our services please click here.

The post Digital specialist celebrates century of clients appeared first on MiHiDigital.

The sponsorship is the first of its kind for the business as they seek to support the tourism industry in Cornwall.

Mark Worden (pictured), Director at MiHi Digital explained; “We’re delighted to be involved in this year’s awards and to help celebrate some of the best tourism businesses in the Duchy.  Many people across the county are involved in the industry and it’s great to reward those who continue to deliver excellence to millions of visitors each and every year.”

Mark continued; “The Tourist Information category has been open to Tourist Information Centres and other businesses providing information to visitors.   They play a vital role in ensuring we promote everything we have to offer as a county and we’re delighted to acknowledge their achievements.”

MiHi Digital are already working with a number of tourism-based businesses, helping them to increase online conversion and boost booking numbers.

For more information on MiHi Digital and their services aimed at helping accommodation providers please visit www.mihidigital.co.uk/our-services/

The post MiHi Digital to sponsor Cornwall Tourism Awards appeared first on MiHiDigital.

Mark Worden, previously responsible for online marketing at two of well established Westcountry brands, law firm Stephens Scown LLP and insurance company Cornish Mutual, created MiHi Digital a year ago to support the burgeoning online potential of the region’s businesses.

The company, which offers assistance on all aspects of online marketing including website design, social media, search engine optimisation and strategy, has already worked with organisations of all sizes from across England and three other continents.

Mark said; “More and more businesses have embraced marketing their products and services online. There are still great opportunities to be taken and our mantra has been to help and support firms in making the most of the time and budget they spend online by adopting a strategic and integrated approach, whilst also cutting out the technical jargon!”

MiHi Digital has provided a particular focus on reporting and delivering results, with one client already seeing a 250% increase in turnover having worked with MiHi for just six months.

Mark explained; “As with all marketing you want to know what it is you’re getting and for that reason I’ve been keen to report on every area of online performance for our clients. It’s vital that any business fully understands the return they’re gaining when bringing in a specialist to support their activity and this is something that has proven to be particularly popular with our clients; we haven’t had one leave yet!”

The post Digital marketing specialist celebrates bumper first year in business appeared first on MiHiDigital.

The weather is better and the nights are longer.

The majority of people will take holiday and with school also out for summer this is a period during which your customers or clients will be spending more time away from their computers and free from their phones than at any other point of the year.

So what can you do as a business now they’re back?

How do you return to their consciousness?

Social Media – Time to Get Back to Work!

You should be using social media not to endlessly promote yourself but to create contact points with people that may want to use your service or buy your products.

Now, they won’t necessarily have a need to buy at this specific time but they may well do in the future.

What does this mean?

You need a steady flow of contact points between now, when they don’t need you, and then, when they do.

If you can achieve this you’ll be one of a few suppliers in their mind when they come to make their decision to buy what you offer.

So what do you need to do?

Social media rises and falls with the weather.

If it’s sunny people will be out enjoying it.

If it’s raining they’ll be inside tweeting about it.

More and more of your customers are coming back to their Twitter and Facebook accounts after their summer siesta.

Make sure you’re there to greet them, to create contact, to engage and to promote.

If you’ve been neglecting your accounts then now’s the time to get back to your social media best!

PPC Advertising – people are searching and they’re doing it now!

Google searches for the majority of phrases spike in September.

It’s easier for any business to increase market share and enquiries during a period of higher volume than it is during low search; which is exactly what you get during the summer.

If you’re advertising on Google then reducing spend during the summer months can free up budget in September and early October.

Either way you should be looking at the search volume and crunching the numbers to see if the return is there for you and how much more you could potentially gain.

Now is very much the time to reap the rewards of PPC advertising.

Not sure how to do that? We’re here to help.

Starting a web project – Start now: Launch at the best time of the year!

Now is actually a very good time to begin a website project. Not because we build websites and have an incentive here, but because the majority or projects started now will be completed in November and December (if they’re larger sites).

This is a very good time to launch a site, unless you’re trading in online retail, when we suggest that you look at a project in January, so it’s launched before the Easter boom.

Why is December a good time to launch a site?

When you launch a site there is an element of search engine disruption to your current presence.

What do I mean by this?

Put very simply, it take Google a while to understand your new website, and how it corresponds to what used to be there.

December is the lowest traffic volume month for any site that isn’t directly selling products online. It’s therefore sensible to hide these search engine fluctuations within a period that will have the least amount of impact on your online performance.

Want to know more about when you should be timing a website project?

We’re experts in doing that.

Time to rise up the search engines

If you have someone telling you they can get you on Page 1 of Google with immediate effect, we want you to do just a few things.

Take your wallet from your pocket.

Place it safely and securely in the palm of your hand, gripping it as tightly as you can.

Proceed to run for the hills!

SEO takes time, purely because the changes you make do not result in snap ranking decisions by Google.

They don’t see a small change to your site and say that you need to skyrocket for that key phrase. They take a measured stance; they decide over time the impact that that change makes, otherwise we’d have a very erratic ranking system on our hands.

It does take time.

How much time?

For the full force of SEO actions to have come to full impact fruition you’re looking at one to three months.

So lets go back to our summer timing again; three months from now is December.

What follows December?

January – one of the busiest online months across all sectors online.

Time to get going!

[feather_share]

The post Four things your business should be doing online at this time of year appeared first on MiHiDigital.

How bidding works and costs per click are set

As you may already be aware, PPC advertising works on the basis that every time someone clicks on your advert you pay an advertising fee. The cost of that fee is dependent on the competition of the key phrase you’re bidding on.
For example, if you would like to advertise for the key phrase ‘Home Insurance’ you’ll be forking out somewhere in the region of £16 for every click you receive. This cost is so high because the competition is fierce and from businesses that have extremely large Pay Per Click advertising budgets.
Because there are multiple bidders willing to bid highly for a click, the cost of that click is artificially pushed upwards, in line with the basic principles of supply and demand. Something is worth as much as someone is willing to pay for it.
Another example is the key phrase ‘web design Cornwall’. If a business was looking to compete for this phrase they would be budgeting somewhere between £2 – £4 per click. Again in this situation there are a variety of people advertising for it, but the costs they’re willing to budget for a click are much lower.

Where do you find the costs per click for your business?

If you have a Google account all you’ll need to do is Google ‘Adwords’.
Once in the system you’ll need to click on the Tools tab at the top of your screen and select the appropriate tool you’d like to use, depending on the information you’d like to gain, for example the volume of searches being made for certain key phrases or the levels of traffic you can expect.
Don’t worry, by signing up for Google Adwords or using their tools there is no obligation for you to spend any money or to advertise.
Now we know how a PPC cost is established and where you can find it lets work out if the cost stacks up.

Does the cost add up for your business?

There are a few things to consider when looking at PPC advertising on Google:
a) What is the cost of the click?
b) How many clicks does it take to convert to a paying customer?
c) What is the revenue per unit you would gain as a result of a converted click?
d) Is figure C sufficiently higher than A x B?
If the answer is yes then it is a viable option for you.
If the answer is no then on the face of it the sums don’t add up. This would mean that unless there are other reasons driving your advertising, such as competitive or loss leader activity you should evaluate your current advertising spend and weigh up if it would be better spent elsewhere.
For more information on how we can help you implement effective PPC campaigns as a local business please give us a call on 01566 784860 or email mark@mihidigital.co.uk

The post How do you establish if PPC advertising is right for your business appeared first on MiHiDigital.