Their reputation means that their work takes them way beyond their base in Swansea, just as ours does from our little office location near the Tamar. That’s actually how they got in touch with us; they were facing some SEO problems and were referred on by another agency who knew that we were the perfect fit for them.

Having solved their SEO issues, we then moved on to building their new site. Taking a relatively primitive original version of just five pages, up to one with more than thirty pages full of tree surgery services and advice, will help them rank for even more key phrases, as well as reach more people in the process.

This one really has been a win, win, win!

You can visit their new website here: cantellowtreesurgery.co.uk

If you want to know more about how MiHi Digital can help your business grow, then get in touch with the team!

Call us on 01566 232323 or email hello@mihidigital.co.uk.

The post New website launched for Cantellow Tree Surgery in Swansea appeared first on MiHiDigital.

And we know exactly where we want to stay when we finally make it to East Anglia…in a converted windmill of course! The stunning 7 storey Old Mill at Big Stay Norfolk is the perfect place to take the whole family.  The quirky circular bedrooms in the mill tower are beautifully cosy but the 105 square foot living space is just breathtaking.  It opens out onto an epic garden with sweeping views across the Norfolk countryside. Big Stay Norfolk also boasts the historic Hall Farmhouse.  In a quintessential village located in the heart of Norfolk, the farmhouse is another substantial family escape with a 120sqm kitchen opening out onto an acre of garden. 

Better yet, both are pooch friendly so you can explore this lovely corner of the country, with the family hound too.

Take a look around this gorgeous pair over on their new website bigstaynorfolk.com

The post A New Website for Norfolks Historical Holiday Cottages appeared first on MiHiDigital.

Novels or fliers – which will rank more in Google?

The average novel consists of 60,000 – 80,000 words.
The average one page business flier is made up of around 200 – 300 words.
Which do you think would rank for more key phrases in a search engine?
The answer is of course that the item with more content will rank for a larger number of phrases.  It has more words, more content, more areas covered; it’s richer in variety and diversity than the flier.
Throw that forward to your website….
Is your website a novel; a rich tapestry of content for your visitors to enjoy, or a one page flier which was last updated so long ago you can’t remember what month or even year it was last reviewed?
By adding content to your site you’re extending what is known as your search engine tail.
So what comes of having a long search engine tail, of ranking for more and more key phrases?
The simple answer is increased visibility.  The more phrases and areas you rank for the higher the likelihood your site will appear when someone is searching for that phrase or topic area.
Lets give you an example.

Hotels and Events

If you’re a hotel in a certain part of the country or the world then the likelihood is you’ll be setting your website stool up to rank for key phrases that get a lot of searches each month.
That makes sense; find out what people search for in large volume, get to a position where you rank well for it and get the business that derives from it!
But there are more opportunities to be had for you.
What happens if you’ve been blogging about an upcoming event in that location, one that people are likely to be looking for accommodation for?
What’s the impact of that content creation?
When done well, if someone goes to Google that event you’ll start to appear in search listings for it because you’re adding content of value around it.
If they’re already planning to go to the event and they’re looking to stay in the area you’re now getting exposure with engaged potential customers away from your competitors.
And the best thing about it?
It’s a lot less competitive in terms of ranking.
Niche phrases and long term searches (those that include several words) often bring highly engaged traffic and give you an opportunity to develop a brand interaction that otherwise wouldn’t have existed had you not created the content!
So what are you waiting for? Time to go write that content and reap the benefits of your long search engine tail!
For more information on how we can help you develop content strategies and your online reach please give us a call on 01566 784860 or email hello@mihidigital.co.uk

The post Benefits of Adding Regular Content: Extending your search Tail appeared first on MiHiDigital.

One question that we probably never think of that is particularly pertinent to businesses and the success of our websites is what it is they are looking to achieve when you’re searching.

So what is it they’re trying to do?

This will come as no surprise but it is looking to provide you with the most relevant search results for the terms that you are searching for.  Where a search engine merges into a decision making engine is an interesting point of conversation.

By ranking websites higher than others it is encouraging you to visit those before others; they are suggesting they are the most relevant for your needs and therefore supporting your decision making; does it therefore go from being a search engine to being a decision making engine? Have a think!

How does it do this?

Google has an algorithm that dictates when and where your website competes against other websites in terms of relevance to the term being searched for.

This algorithm is constantly changing and evolving; there were more than 300 changes in 2013 alone and there will be plenty more to follow as they continue to work to give you better quality search results.

How does it find websites?

Your website is crawled by spiders, which are search engine robots that crawl the internet looking at websites, understanding what it is they are about and then feeding this information back to the algorithm, which in turn takes that information and dictates what and where they should rank in results.

What is the algorithm made up of?

Nobody knows the exact make up of the algorithm – it’s like a great recipe – it’s not shared.  What we can do is understand some of the elements that are key to how your website ranks for a certain search term.

For more information on how we can help you to improve your search engine presence and bring new customers and business to your front door please call 01566 784860 or email hello@mihidigital.co.uk

The post What are search engines trying to do and how do they do it? appeared first on MiHiDigital.

Today we’ll take a glance at a few of the things that Google will be using to rank our website against others and to work out what it is our site is all about.

The full Google algorithm is incredibly advanced so we’ll just be looking at some of the basic and key points for you.

How long has your domain been around?

If your website is brand new you’ll be competing against other websites that have been around for a much longer period of time.  They’ll have built up some trust (through a variety of means) with Google over that period and with this in mind you won’t be competing directly with them within a day or two.  They have a bit of a head start and you need to start catching up.

At MiHi we are able to put search strategies in place to allow you to compete with other more mature domain names and will help you rank better for the search terms your customers will be searching for.

Links to your site

If your site is brand new it won’t have any links from other sites.  You can think of a link from another website as a vote of confidence.  If they are linking to your site they’re saying it’s of good quality and worth a look.  The more high quality websites that connect to your own site, the more Google is going to rate the quality of your content.

Lets get you out there gaining links from other sites.

Your Meta Title and Page Content

The meta title is the title of each of your pages.  You’ll find this appears as the first line in search results and combines with the content of your page to tell Google what it is your page is about.

If you go back to the basic purpose of Google or any other search engine, it is to provide you with the most accurate search results for your query.  This means your site should contain the content that will rank for phrases that your site is about.

If you don’t have the content on a subject you shouldn’t expect to be ranking for it.

Social Media

We are going to deviate slightly as there has previously not been a complete and direct correlation between social media and search engine rankings.  However, the more people that share your content through social media, the greater the chances for you to increase your visibility and for people to link back to your own site.

Regular, Great Content

How often is your website updated?  If it is never or very sporadically then it’s not going to be a positive.  Think about why and how people would link to your content.  If it is of good quality and regularly updated then people are going to want to link to it and share it.  You’ll be on to a winner!

For more information about how we can help your website perform for you please give us a call or email us on hello@mihidigital.co.uk

The post What is Google looking at when you launch a new website? appeared first on MiHiDigital.

One question we’ve been asked regularly since the launch of our site is how long it takes to appear in Google searches and after that, how long it takes to rank well for the key phrases you are trying to rank for.

So we thought we’d answer it on our blog!

Lets start with how long it takes your site to appear in the Google search index.

Our own took just 17 minutes, which if you take a bit of a think about the vast nature of the internet is startlingly quick for a brand new site.  Other new sites that have not previously been included on Google can take anything up to a month or two at most to rank in the search engine.

Do you need to submit your site to Google and other search engines?

The simple answer is that you can but you don’t need to.  You can tell Google that your new website is out there by visiting http://www.google.co.uk/submityourcontent/website-owner/

That said, Google searches the internet for content every second so it isn’t something that you have to do to ensure it appears in their index.  There are other areas that you can use to increase the indexibility of your site and we’ll cover these in a future post.

How do you check if your site is appearing in Google?

You can check if your site is indexed in Google by simply putting your website address into the search box e.g. www.mihidigital.co.uk

If you want to check as and when new pages you add to the site are indexed you can simply put the exact web address for that page into the search engines.  Another helpful feature of Google is the “search tools” tab, which will allow you see what has been indexed within a certain period of time.  For example, we could take a look at all of the search results that have been added to Google for the term “MiHi Digital” in the past 24 hours.

This way you know exactly where you are being mentioned, where your content is being published, as well as when you pages are being added.

How long to rank for your key phrases?

This will depend very much on the competitiveness of the search term in question.  Unfortunately, you can’t really expect instant success and number one rankings overnight if you are launching a new website.  Other sites will have the trust of Google built up over a number of years, they’ll have links from other websites which can be difficult to gain when you first set up, and they’ll likely have more content.

Having a longer term view and integrated strategy on how you tackle this going forward will be a key to minimising the time it takes to compete and the levels you can gain.

For more information on how we can help you build, launch and increase the search engine indexibility and rankings of a website please give us a call or drop us an email on hello@mihidigital.co.uk

The post How long does it take your brand new website to appear and rank in Google? appeared first on MiHiDigital.