Hey! Sarah here. Another newbie. I’ve recently moved back to Devon following a good few years surrounded by mountains in lovely Wales. Home was calling though and I’m super happy to be back.

I combine my digital marketing life with a love of yoga – I’m a qualified teacher, sharing weekly classes in Topsham!

Want to know a little more…? Go check out some fun facts below.

What’s your name and role?

Sarah Bott, Digital Marketer

When did you join the MiHi Team?

I joined the MiHi Team in mid-October 2023!

What’s your favourite viral video?

Oh, definitely Fenton! The deer chasing dog!

Who’s your number one influencer?

Being a bit of a movement enthusiast – at the moment, it’s got to be @beardthebestyoucanbe. The absolute beast of the mobility world – helping us all feel pain free and move better!

What is your office essential?

My morning oat milk cappuccino!

Where was your best holiday experience?

Hands down, Byron Bay a few years ago now. All the laid back vibes, lots of yoga and time bobbing about in the ocean.

Top tip for starting out on social media?

Keep it simple to begin with, don’t be afraid to get it wrong, just start. Connect with others across the platform. Be you. Enjoy the process and watch it grow…

What would your Mastermind category be?

Yoga poses – of course.

How many followers do you have on your most popular social media account?

Almost 1,500 on @sarahyoga_. Apparently, this makes me a Nano Influencer… I’ll take that!

Recommend a great place to eat/drink in the Southwest.

Having only just moved back home, I’m sure there are many cool little spots I need to find! But I’ve always loved The Hourglass near Exeter Quay. The atmosphere and food is top notch and I used to live next door!

If you want to know more about how MiHi Digital can help your business grow, then get in touch with the team!

Call us on 01566 232323 or email hello@mihidigital.co.uk.

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Our newest member of the team is me! Chloé Grayling. Having lived in the North of England and London for 8 years combined, I have finally realised that home is where the heart is and am now happily back living in Okehampton, Devon. I have a background in Fashion PR, Footwear Marketing, and even Decking and Cladding, but my true love has always been writing about and exploring the Southwest of England. 

Here are 10 facts about me to help you get to know me a little better…

What’s your name and role?

Chloé Grayling, Digital Marketer

When did you join the MiHi Team?

I joined the MiHi Team in October 2023 making me one of the the new kids on the block.

What’s your favourite viral video?

It’s got to be the Zoom “Lawyer-with-a-cat-face-filter” saga! Working from home I spend a lot of my time on Zoom calls, and this just had me howling with laughter. The fact that the other (very serious) members of the meeting kept straight faces throughout gets me every time. 

Touchwood this will never happen to me – but I can’t promise my dog Winnie won’t make a background appearance every once in a while!

“I’m here live, but I’m just not a cat!”

Who’s your number one influencer?

I’m quite into my health and fitness and during lockdown when gyms were closed, @courtneydblack was my saviour. She had me jump squatting across my living room and I’ve never looked back!

What is your office essential?

COFFEE and a fresh bunch of flowers every week.

Where was your best holiday experience?

It has to be snorkelling in Sharm-El-Sheikh in Egypt on my 30^th birthday – it’s honestly like a whole new world under the sea! (cue the Disney karaoke!)        

Top tip for starting out on social media?

Don’t take planning, algorithms or statistics too seriously – whilst it’s important to have a tone of voice to suit the brand you’re working with, it’s also great to let your personality shine through and think about what you would want to see as a consumer.

What would your Mastermind category be?

Poochons (it’s a dog breed, Bichon Frisé x Poodle)

How many followers do you have on your most popular social media account?

Embarrassingly, my dog has more followers than I do at 1,265 – @winnie.thepoochon – she is a model though…

Recommend a great place to eat/drink in the Southwest.

I love a good country walk with my dog Winnie (did I mention her yet?) followed by a Sunday Roast in a cosy pub on a weekend. My all-time favourite place has to be The Three Crowns in Chagford  Their Yorkshire puddings are as big as your head!

if you want to know more about how MiHi Digital can help your business grow, then get in touch with the team!

Call us on 01566 232323 or email hello@mihidigital.co.uk.

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Instagram have a reputation for quietly releasing new tools and features that can easily go unnoticed and can often appear daunting at first site. However, these tools have proven essential in maximising your post performance, reaching new audiences, and celebrating your online community. So we’ve gathered the five essential features that we think you should be using to increase your success on Instagram.

Promotions: Boost your posts and build target demographics

Increasing website traffic and growing your following are made so much easier by Instagram’s option to convert Instagram posts into paid ads. With the tools to narrow down your target demographic, you can take control of the new audiences discovering your content. 

Start by thinking about why you’re promoting your posts, whether it be increasing profile visits and website traffic, or starting more conversations in your inbox, make sure to define your goal. The next step allows you to create a personalised audience by filtering users by location, age, interests and lifestyles, growing the potential reach of your ad. Finally, establish the duration and total spend of your boosted post. Doing this allows Instagram to estimate the total reach of your promotion, giving you a good idea as to how many eyes your content will reach.

Instagram Insights: The importance of regular analysis

Understanding the performance of your content and audience growth is important to any business with the goal of expanding on social media. Instagram Insights offer you clear and in-depth reporting on how your posts are performing, how many accounts you’re reaching, breaks down your audience and tracks their journeys. Checking in here every week to monitor performance can inform your marketing strategy, discover new audiences, and give you a good idea as to whether or not your content is WORKING.

User Generated Content: Celebrate your community with real stories

UGC has become so important to digital marketing. Audiences find organic content from real customers more trustworthy than branded posts, more appealing than product images, and are more likely to follow your brand. So stop air brushing your images and start celebrating your customers with real, transparent stories and reviews.

If you’re struggling to increase the flow of images and videos you’re tagged in, then think about starting a branded hashtag for customers to use when they’re talking about your business. Encourage them to celebrate their experience with you, make them feel welcome, make them WANT to be featured on your feed.

Instagram Bio: Make a good first impression

Social media is the face of your business for so many new users landing on your profile. So it’s important that your bio is as clear and helpful as possible, and with a 150 word limit, there are plenty of ways to quickly engage your visitors.

Start by writing what your business offers, and why people should follow you, if you have any ongoing campaigns or upcoming events, make sure to shout about them! You can also engage and mobilise users by including calls to action such as directing them to your stories, sharing brand hashtags, or promoting your Instagram shop. If you can’t decide on which website link to share, then we’d recommend using Linktree, a free tool that allows you to share multiple links via a customised landing page.

Instagram Highlights: Keep it tidy and prolong performance

Instagram Highlights are a brilliant tool to promote your brand, they are the front and centre of your profile, and a great way to direct new visitors to your most interesting content. 

Unlike regular Instagram Stories with a lifetime of 24 hours, Highlights sit permanently on your page. So, use Insights to identify your most engaging Stories, before curating and featuring them on your profile as Highlights. 

So to recap:

1. Use Boosting to promote your content and build new target audiences
2. Understand the importance of performance analysis using Insights
3. Nail your Bio to make a good and lasting first impression
4. Use Highlights to direct visitors to your most engaging content
5. Celebrate the customer and tell real stories with UGC

Keeping on top of these five features is guaranteed to start expanding your brand on Instagram, so make sure to follow us at @mihidigital to stay tuned for more social media training and tips.

To make an enquiry or learn more about the social media training courses we provide at MiHi, just hit the link below.

Instagram Training Cornwall, Devon (mihidigital.co.uk)

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