Stuff We Like Archives - MiHiDigital https://mihidigital.co.uk/blog/tag/stuff-we-like/ Just another WordPress site Wed, 13 Nov 2013 11:00:39 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 Anki Drive – how Scalextric has moved on! https://mihidigital.co.uk/blog/anki-drive-how-scalextric-has-moved-on/ Wed, 13 Nov 2013 11:00:39 +0000 https://mihidigital.1c7bfa7d0ad0ed81c314972280bc4e61-10268.sites.k-hosting.co.uk/?p=2908 Go back to the 80’s or even the early 90’s – yep that’s right, you remember! Scalextric and the Sega Mega Drive were the central axis of many a young child, keeping them entertained for hours, weekends, months on even years on end. How times have changed. I tuned into some of the recent Apple World Wide Developers Conference (WWDC) and was fascinated and excited to see the advancements being made with artificial intelligence and the applications we can see this being used in today, combined with the potential applications for it in the future. On display were a company that had been developing its artificial intelligence for more than five years.  There name was the Anki Drive and they gave an apt display of how busy they have been over the years, bringing artificial intelligence to toy cars. Here is there presentation which is definitely worth a watch: I am sure you will agree – certainly a step up from old Scalextric set! The future holds a realm of opportunities and applications for this sort of technology, potentially touching every facet of our lives. Now we just have to wait!

The post Anki Drive – how Scalextric has moved on! appeared first on MiHiDigital.

]]> Go back to the 80’s or even the early 90’s – yep that’s right, you remember!

Scalextric and the Sega Mega Drive were the central axis of many a young child, keeping them entertained for hours, weekends, months on even years on end.

How times have changed.

I tuned into some of the recent Apple World Wide Developers Conference (WWDC) and was fascinated and excited to see the advancements being made with artificial intelligence and the applications we can see this being used in today, combined with the potential applications for it in the future.

On display were a company that had been developing its artificial intelligence for more than five years.  There name was the Anki Drive and they gave an apt display of how busy they have been over the years, bringing artificial intelligence to toy cars.

Here is there presentation which is definitely worth a watch:

I am sure you will agree – certainly a step up from old Scalextric set!

The future holds a realm of opportunities and applications for this sort of technology, potentially touching every facet of our lives.

Now we just have to wait!

The post Anki Drive – how Scalextric has moved on! appeared first on MiHiDigital.

]]> A story of creativity – Pay Per Click advertising to find a dream job https://mihidigital.co.uk/blog/a-story-of-creativity-pay-per-click-advertising-to-find-a-dream-job/ Mon, 11 Nov 2013 10:48:23 +0000 https://mihidigital.1c7bfa7d0ad0ed81c314972280bc4e61-10268.sites.k-hosting.co.uk/?p=2868 I recently read a case study on a guy in America who had won an award for his use of Pay Per Click (PPC) advertising. Now traditionally you are going to expect the use of thousands of different adverts, all highly segmented to a vast number of key phrases based on many factors including geography, perhaps integrated with other activity to drive a mass return on investment. This award winner was slightly different. He had, as a creative professional in New York, found himself out of work. Having exhausted the local job boards and recruitment agencies he looked to find another solution to land his dream job. He worked on the basis that of the top five agencies in New York, the creative directors of each all gained significant press coverage and it would be reasonable for him to expect that they would Google their own names on a frequent basis. He was right. He ran an ad campaign that appeared when each was Googling their own name, telling them to click a link and view his C.V. Five interviews followed. Three job offers. One dream job. One big reminder that creativity and standing out from the crowd can be crucial to distinguish yourself from your competitors. For more information on how we can help and support your online creativity please give us a call or email hello@mihidigital.co.uk

The post A story of creativity – Pay Per Click advertising to find a dream job appeared first on MiHiDigital.

]]> I recently read a case study on a guy in America who had won an award for his use of Pay Per Click (PPC) advertising. Now traditionally you are going to expect the use of thousands of different adverts, all highly segmented to a vast number of key phrases based on many factors including geography, perhaps integrated with other activity to drive a mass return on investment.

This award winner was slightly different.

He had, as a creative professional in New York, found himself out of work. Having exhausted the local job boards and recruitment agencies he looked to find another solution to land his dream job.

He worked on the basis that of the top five agencies in New York, the creative directors of each all gained significant press coverage and it would be reasonable for him to expect that they would Google their own names on a frequent basis.

He was right.

He ran an ad campaign that appeared when each was Googling their own name, telling them to click a link and view his C.V.

Five interviews followed.

Three job offers.

One dream job.

One big reminder that creativity and standing out from the crowd can be crucial to distinguish yourself from your competitors.

For more information on how we can help and support your online creativity please give us a call or email hello@mihidigital.co.uk

The post A story of creativity – Pay Per Click advertising to find a dream job appeared first on MiHiDigital.

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