Google Ads built around profitable searches, not just more clicks.

Google Ads priorities

What could we help you improve?

Whether the account is new or has been running for years, these are common reasons businesses bring us in to improve paid search performance.

I want more enquiries from people already searching.

We can build Google Ads campaigns around the searches most likely to generate enquiries, bookings or sales, then send people to pages that make the next step clear.

My Google Ads account is spending but not converting.

We can review where the budget is going, what people are searching for and what happens after they click, then focus spend on the areas most likely to deliver results.

I need campaigns I can turn up and down seasonally.

Yes. We can increase or reduce activity around busy periods, quieter gaps, offers, launches or availability, so budget is spent when it can make the biggest difference.

I want to reach customers in new locations.

Google Ads is a great way to test new areas quickly. We can target different locations, compare the results and put more budget behind the places that perform best.

I don’t trust the conversion data in the account.

We can check your tracking across Google Ads, GA4, forms, calls, bookings and sales so the account is measuring the actions that actually matter.

I need someone to actively manage and improve the campaigns.

We regularly review search terms, budgets, targeting, ads and conversions, then make changes based on what is actually delivering results.

Frequently asked

Things you may be wondering.

How much should I spend on Google Ads?

There is no one budget that works for every business. We’ll look at your market, location, competition and what a customer is worth to you, then recommend a starting budget that gives the campaign the best chance of delivering a return.

Do you charge a separate management fee from the ad spend?

Yes. Your advertising budget is paid directly to Google and our management fee is separate, so you can clearly see what is being spent on ads and what you are paying us to manage them.

Can you take over an existing Google Ads account?

Yes. We’ll review what is already there, keep anything that is working and improve the areas that are wasting budget or holding performance back.

Do I need a new landing page for Google Ads?

Not always. If your existing page is doing the job, we can use it. If we think a more focused landing page would improve results, we’ll recommend it.

How quickly can Google Ads generate results?

Google Ads can start bringing traffic in quickly, but the first few weeks also give us useful data about what is working. We use that to improve performance and put more budget behind the searches and campaigns delivering the best results.

Do you manage Performance Max as well as Search campaigns?

Yes. We manage Search, Performance Max and other Google Ads campaign types where they make sense. We’ll use the format most likely to deliver results rather than simply following Google’s recommendations.

Can Google Ads work for a seasonal tourism business?

Yes. Google Ads works particularly well for seasonal businesses because we can increase activity around quieter periods, late availability or key booking windows, then reduce spend when you do not need the extra demand.

How will I know whether the campaigns are working?

We focus on the results that matter to your business, whether that’s enquiries, calls, bookings, sales or revenue, and show you what it is costing to generate them.

Client feedback

No hard sell and a wealth of experience they are happy to share so we can improve our business.

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Enquiry

Talk to us about your Google Ads.

Tell us what you are advertising, where you want the enquiries or sales to come from and what is happening in the account now. We can review the opportunity and tell you what we would change.

Already running Google Ads? We can work with the existing account and data rather than starting again unnecessarily.