Paid advertising

Google Ads · Meta Ads · measurement

Paid advertising focused on results - not just clicks and numbers.

We run Google and Meta Ads to help you reach the right people and generate more enquiries, bookings and sales. We put more budget behind what’s working and cut back on what isn’t.

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Frequently asked

Things you may be wondering.

Which is better for my business: Google Ads or Meta Ads?

It depends on how people find and choose your business. Google Ads is great for reaching people already searching for what you offer, while Meta Ads can help you reach new audiences and build demand. Some businesses benefit from both, but we’ll only recommend the channels that make sense for you.

How much advertising budget do I need?

There is no set figure that works for every business. We’ll look at your market, audience, location, competition and what a customer is worth to you, then recommend a budget that gives the campaign the best chance of delivering a return.

Is the advertising spend included in your management fee?

No. Your advertising spend is paid directly to Google or Meta and our management fee is separate, so you always know exactly what is being spent on the ads themselves.

Can you take over campaigns another agency or employee has set up?

Yes. We can take over existing Google or Meta campaigns, review what is working, keep the good bits and improve anything that is holding performance back.

Do you need access to my website and analytics?

Usually, yes. We want to know what happens after someone clicks an advert, so access to your website and analytics helps us measure enquiries, bookings and sales rather than just clicks and traffic.

How quickly will I know whether paid advertising is working?

You can start getting traffic and results quickly, but the first few weeks also give us valuable data about what is working best. We use that to keep improving the campaigns and put more budget behind the areas delivering the strongest results.

Can you run seasonal or short-term campaigns?

Yes. Paid advertising is ideal for offers, launches, events, quieter periods or any time you want to generate more demand quickly. We can increase, reduce or pause activity as your business needs change.

How do you report on performance?

We focus on the results that matter to your business, including enquiries, bookings, sales, revenue and return on ad spend where possible. Clicks and reach are useful, but the real question is whether the advertising is delivering value.

Client feedback

No hard sell and a wealth of experience they are happy to share so we can improve our business.
Lizzie FiggNethway Farm
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