Business & Retail
Rooted Ocean
A faster, product-led Shopify store for a British-made outdoor gear brand.
Website DesignEcommerce
View websiteThe project
A new ecommerce home for a growing Cornish outdoor brand.
Rooted Ocean had outgrown its previous online store as the brand and product range developed. The new website gives the Cornwall-based outdoor business a cleaner, faster ecommerce experience that puts its products, story and sustainable approach at the centre.
What we did
A faster Shopify store built around product discovery.
We redesigned and rebuilt the website on Shopify, simplifying the navigation and product journey, improving site speed and introducing clearer search and shopping tools. The new store includes quick-add product options, stock indicators and streamlined checkout choices including Shop Pay, Apple Pay, Google Pay and PayPal.
