Tourism
The Bath Hotel
The project
Supporting a family-run hotel in the heart of Lynmouth.
The Bath Hotel is a family-run hotel overlooking Lynmouth harbour, with 20 individually styled rooms and suites, many with sea views. Alongside the hotel, guests can eat and drink at The Ancient Mariner and the hotel’s restaurant, making it a big part of the visitor experience in one of North Devon’s best-known coastal locations.
We originally started working with the family on their social media, becoming the first external agency they had trusted with that side of the business. That relationship later grew to include the website too.
What we did
Bringing the character of the hotel online.
The Bath Hotel has a very distinctive personality, so the website needed to feel like the business rather than another generic hotel site. We created a highly visual WordPress website that brings together the rooms, dining, special offers and everything guests need to plan their stay, with clear routes through to booking direct.
Individual room types are easy to explore, while dedicated content for families, dog-friendly stays, accessibility, parking and exploring Exmoor helps answer the questions guests are likely to have before booking. The wider food and drink offering, including The Ancient Mariner, also has plenty of space rather than feeling like an add-on to the accommodation.