I want more enquiries or sales from Google Ads.
Start with the commercial result you want, then look at campaigns, searches, ads and landing pages that can help generate more of it.
Google Ads training
Half-day · bespoke · practical
Bespoke Google Ads training built around your campaigns.
A practical half-day session built around your Google Ads account, current knowledge and what you want paid search to achieve. One-to-one or small team, online or at your office.
Discuss your trainingPotential content areas
Six areas we could focus on.
These are examples rather than a fixed syllabus. The session starts with the result you want from the activity - more enquiries, more reach, more leads, clearer measurement or simply more confidence - and we build the half-day around the areas that will help you get there.
I want to stop wasting budget.
Identify irrelevant searches, weak targeting and account decisions that may be spending money without contributing to a useful outcome.
I want to appear for the right searches.
Use keywords, search terms and intent to understand who is seeing your ads and where your budget is really going.
I want our ads and landing pages to work harder.
Review messaging, relevance and what happens after someone clicks so more of the right visitors are encouraged to take action.
I want conversion tracking I can trust.
Check which actions are being measured and whether Google Ads is learning from the enquiries, sales or other conversions you actually value.
I want to know what our results are costing.
Cut through the account and focus on spend, conversions, cost and value so you can make better decisions about what to keep, change or scale.
Frequently asked
Things you may be wondering.
Where can the training take place?
Training can be delivered online or at your office. We can work directly inside your Google Ads account in either format, which means the session can use your own campaigns, search terms, conversion data and budgets rather than sample accounts.
How long is the training?
Sessions are a focused half-day. Beforehand we agree the areas that matter most, so we can spend the time understanding the account and improving the decisions you make rather than trying to cover every Google Ads setting.
Can the training be one-to-one or for a team?
Yes. We can work one-to-one or with a small team. This is particularly useful if different people are involved in managing campaigns, approving budgets or receiving enquiries, because the training can connect account activity with the wider business result.
Do I need an existing Google Ads account?
No. We can start with the fundamentals if you are considering Google Ads or taking management in-house. If an account is already running, using it usually makes the session more useful because we can work with real searches, spend and performance.
Can you review our current campaigns?
Yes. That is often the best starting point. We can explain how the account is structured, what Google is doing with the budget, where performance is coming from and which areas deserve attention rather than simply giving you a list of platform features.
Do you cover conversion tracking?
Yes. We can look at what is currently being counted as a conversion, what should be measured and how that data affects optimisation. Reliable tracking is essential if you want to know whether clicks are turning into enquiries, bookings or sales.
Can we cover Performance Max as well as Search?
Yes, if it is relevant to your account. The session is bespoke, so we can focus on Search, Performance Max or a mixture of campaign types and explain the differences that matter to the way you manage and judge performance.
What happens before the session?
We have a short conversation about your account, experience, budget and what you want paid search to achieve. That lets us identify the most useful areas in advance and build the half-day around the questions that will help you make better decisions afterwards.
Client feedback
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Training enquiry
Talk to us about Google Ads training.
Tell us what you are currently running and what you want to understand or improve. We’ll build the half-day around that.