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Do: be #obvious

Choose a #hashtag that is easy to remember and crystal clear.
When trying to decide which #hashtag is best to use, it’s sometimes easy to use acronyms and multi-word hashtags. The reasoning behind using obvious and simple #hashtags is simply so people know what topic you are talking about at a glance.
A good example of this has been demonstrated by the American version of the X Factor. They wanted to differentiate their show from the British version by promoting the #hashtag #XFUSA. Despite being the “official” #hashtag, fans used the much simpler #xfactor hashtag instead, and was proven to be way more popular. So sometimes the simplest, shortest and easiest is best!

Don’t: #hashtag #every #word

Overusing #hashtags will have an adverse effect on what you are trying to achieve.
Using multiple #hashtags for one post devalues the strength of the #hashtag and make each additional one more meaningless then the last! It could lose you followers and cheapen your brand’s social media reputation. It also makes the post difficult to read; so to avoid all of this, Twitter recommends a maximum of two #hashtags per post.

Do: Develop your brand under a single #hashtag

Choose a single #hashtag to speak for your brand and strengthen consumer awareness.
Whether it’s for your brand or just a specific topic you are talking about, an easy, instantly recognisable #hashtag will increase the amount of people talking about your business, and will make it easier to find on social media.

Don’t: use incorrect #hashtags

From spelling mistakes to slightly different wording; incorrect #hashtags are a no-no.
Simply put, if you mis-spell a hashtag you won’t be part of that online conversation, as your post will be linked to the hashtag you used. Same goes for hashtags which are slightly reworded; for example, if you tweet #TuesdayTravel instead of #TravelTuesday, your post will be linked to the hashtag you used, which may not be the hashtag you intended to use!
So make sure you explore which hashtags you are going to use before you post, and then check your hashtags for any spelling errors before you click send!
So that’s it for your quick round up of do’s and don’ts on Twitter hashtags!
Are you guilty of any of the don’ts? We hope not, but if you are then don’t hang your head in shame, use this blog as I guideline to your hashtag needs and we can guarantee that results will quickly follow.

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8pm – 9pm #NewquayHour

Tuesday

7pm – 8pm #FalmouthHour
8pm – 9pm #TruroHour

Wednesday

11am – 12pm #DuchyBizHour
7.30pm – 8.30pm #CornwallHour

Thursday

8pm – 9pm #BudeHour

Friday

12pm – 1pm #StIvesLunch
6pm – 7pm #StIvesCornwallHour

The post Our guide to the best Twitter networking hours in Cornwall appeared first on MiHiDigital.

Almost 30% of Facebook users are between 25 – 24 years of age, and during these years 91% of them have a Facebook account. With two out of three users checking it daily, it’s a great place to gain repeat exposure to your brand; 32% of users engage with brands regularly.

Twitter users

Twitter actually has a younger audience than Facebook. 45% of tweeters are aged between 18 and 29, and, if you’re wondering if it really works for your business, 80% of them will have mentioned a brand in a tweet within the past month.

LinkedIn users

The home of business networking; 79% of the users are over 35 and 45% of account holders are currently operating in higher level management positions. Many people on LinkedIn will actually pay for a premium account, with the network reporting that a third enjoy the paid for benefits of an upgrade.

Instagram users

90% of users on Instagram are under the age of 35. Half of them follow brands that they like, and 68% of them will engage with those brands on a regular basis. Adverts also work; users are 2.5 times more likely to click on an ad than when on any other social network.
If you need some help with social media, get in touch on 01566 232323 or hello@mihidigital.co.uk

The post The average social media user – where are your customers? appeared first on MiHiDigital.

Twitter

42% of users learn about brands through Twitter
This means you could be seriously increasing your customer base by getting on Twitter and engaging on a regular basis.

Facebook

91% of all 15-34 year olds use Facebook
There are around 16 million people in this age group in the UK alone. Reach them, and you could gain a lot of business and repeat custom.

Instagram

68% of users engage with brands regularly.
With this level of brand engagement, it comes as no surprise that regularly posting great photos on Instagram can have a positive impact on small businesses.

Pinterest

68% of users engage with brands regularly
There are 100 million active users on Pinterest, with 87 million people using the site to decide what to buy.

Impact

There’s 2.3 billion social media users
Your potential customers or clients are on social media; understand which one’s they’re using and commit time to engaging with them. The results will follow.
If your business is in need of social media advice, get in touch on 01566 232323 or hello@mihidigital.co.uk

The post Five reasons why social media is worth the effort appeared first on MiHiDigital.

• The average time a caller is left on hold is 57 seconds
• Between June 2014 & June 2015 there was a 41% increase in average data usage on broadband lines
• VoIP can reduce the cost of local calls by 40% and international calls by 90%
• It takes a business an average of 44 hours to respond to or call back new enquiries
• The average conversion rate for sales calls is 30%
• 13% of SMEs use a mobile phone for business communication
• 93% of UK adults use a mobile phone to make calls
• 50% of a voice conversation is silence
• 96% of customers feel more loyal when a business fixes a problem over the phone
• 3% of all UK workers are based in call centres

Infographic created for Equations Voice and Data 

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Key Facts and Figures:

• The average cost of a UK wedding is £24,000
• 120 guests can consume a combined 256,920 calories at the average UK wedding.
• 65% of grooms will hire a suit for their big day.
• The world’s largest wedding cake weighed 6.818 tonnes.
• The Maldives, USA and Italy are the most popular honeymoon destinations for British newlyweds.
• The average UK wedding has 189 guests.
• The average UK engagement ring is £1,200.
• The average engagement lasts 2 years.
• The bride will try on 4 dresses before finding ‘the one’.
• 1 in 3 weddings in England and Wales have a religious ceremony.
• The ideal number of songs for a three hour playlist is apparently 52.

The post Wedding facts and figures appeared first on MiHiDigital.

Statistics show that in June 2016 there were, on average, 1.13 billion daily active users. 1.13 billion! Within this huge number of people, 1.03 billion of these users accessed the site on mobile.

Approximately 84.5% of daily active users are outside of the US and Canada. Where are all these other users? Well, we broke down the list and focussed on the 12 countries with the most amount of Facebook users.

Further information on the stats can be found here.

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The answer is, to make everything a little more visual…

Studies have shown that by using visual content (I’m talking images, infographics, and videos) you can generate more views, increase engagement, and improve brand and message recall.

Coloured visuals can increase a person’s willingness to read something by 80% – think of how many people are ignoring your blog posts and articles just because you don’t have some sort of visual media accompanying it.

You can even take it a step further by checking out the psychology of colours online. Different colours can evoke different thoughts and feelings; yellow can make a reader feel friendly and warm, whilst black suggests power and luxury.

Not into all that technical jazz? Not to worry; just make sure you have a strong image to go with your content.

Images

The obvious, and easiest, way to add a visual element to your posts is to add an image. A relevant picture can really boost your readership. Content with relevant images get 94% more views than those without…that is a lot!

Including images related to the local area can also really help. On social media, the people of Devon and Cornwall love where they live, so including a beautiful picture of a local area in your tweet or Facebook status can grab attention. Not only will it get the views, South West folk are proud of their counties, so they’ll be more likely to ‘like’ and share.

Infographics

Just this morning, Google had over 41 million results for “infographics”. If you haven’t got on board with them yet, it’s time to try it, because plenty of other people have and gained plenty from it.

Infographics are liked and shared three times more than other content on social media sites. An image alongside text that got you three shares could be turned into 9 shares just by creating an infographic.

The ease of sharing is also increased with infographics. Readers can pin them on Pinterest, helping to expand your reach.  They’re a sure fire win for your SEO because of this too.

Infographics are also easier to understand. A combination of simple text and a colourful design can help readers to digest and retain information.

65% of information can be retained after 3 days, compared to a 10% retention rate of plain text.

Videos

Whilst more time consuming and complex to create, videos are an increasingly popular visual content tool to use. With Facebook users watching 100million hours of video each day, getting the camera out is a great option.

As with images, making the most of the Devon and Cornwall scenery can really boost your views, but make sure it is relevant to what you do!

Before you get carried away and buy yourself a director’s chair, know that 62% of consumers are likely to have a negative perception of a brand/company if the video is poor quality. So make sure it’s good!

For more information on how we can boost your online presence give us a call on 01566 784860 or email hello@mihidigital.co.uk

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https://www.vcwarehouse.com

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