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The average social media user – where are your customers?

The average social media user – where are your customers?

Facebook users

Almost 30% of Facebook users are between 25 – 24 years of age, and during these years 91% of them have a Facebook account. With two out of three users checking it daily, it’s a great place to gain repeat exposure to your brand; 32% of users engage with brands regularly.

Twitter users

Twitter actually has a younger audience than Facebook. 45% of tweeters are aged between 18 and 29, and, if you’re wondering if it really works for your business, 80% of them will have mentioned a brand in a tweet within the past month.

LinkedIn users

The home of business networking; 79% of the users are over 35 and 45% of account holders are currently operating in higher level management positions. Many people on LinkedIn will actually pay for a premium account, with the network reporting that a third enjoy the paid for benefits of an upgrade.

Instagram users

90% of users on Instagram are under the age of 35. Half of them follow brands that they like, and 68% of them will engage with those brands on a regular basis. Adverts also work; users are 2.5 times more likely to click on an ad than when on any other social network.
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