Threads amassed 5 million users within its first 4 hours of launch. The app went live at 7pm EDT in the US and midnight in the UK. However, regulatory concerns mean it is not available in the EU at this time.

What actually is Threads?

Threads is a free text-based conversation app made by the brains behind Instagram and Facebook.

Meta describes Threads as: “where communities come together to discuss everything from the topics you care about today to what’ll be trending tomorrow. Whatever it is you’re interested in, you can follow and connect directly with your favourite creators and others who love the same things – or build a loyal following of your own to share your ideas, opinions and creativity with the world.”

In other words, it’s a place to talk about the things you love with other people. How original.

How does it work?

After downloading Threads myself and taking it for a spin, I can confirm that it’s reassuringly simple to use. It features one main news feed and the classic like, share and comment functions we’re all familiar with. Meta aren’t trying to reinvent the wheel here. The app looks very clean, minimalistic and unsurprisingly, exactly like Twitter. You can publish text posts, reshare (the same as a retweet on Twitter) and quote share (like quote tweeting). You can also create a series of text posts, much like Twitter threads, which does beg the question: what will threads be called on Threads? Threads squared? A spool? Yarn? Who knows…

Despite Threads being text-centric, this isn’t to say you can’t post images and videos here too – in fact, you can post videos up to 5 minutes long. However, much like Twitter, the main focus of the app is to connect with others through snappy, insightful conversation. Having said that, Thread’s character limit for text posts is 500, which is nearly double Twitter’s.

The interesting thing about Threads is that it’s directly linked to your Instagram account. In order to set up a profile on Threads, you have to log in using your existing Instagram username. So, in a way, Threads is quite literally an extension of your Instagram presence.

This could be relevant to brands if, for example, you wanted to post visually striking content across the image-orientated Instagram, and then use Threads for starting conversations with your customers, gaining feedback and engaging further within your niche.

Another interesting thing: at the tap of a button, you can connect with all your Instagram followers on Threads. There’s no need to manually find and follow all your friends. This means most people won’t be starting from scratch on the platform and, if you’re a business, you can easily connect with any of your existing, loyal followers from Instagram.

Should Twitter be worried?

Twitter currently has around 400 million active users, whereas Instagram has an eyewatering 2.35 billion. Granted, not all of these users are going to transfer over to Threads. But there’s a lot of potential here, nonetheless.

While lots of marketers have been hyping up the release of Threads, we don’t truly know if it’s going to be a success or a flop. Not yet. With apps like Clubhouse riding fast then dying hard within just a couple of years, versus TikTok giving Google a run for their money, there is a lot of potential for Threads to take the social media world by storm. But equally, it could quickly run out of steam. It’s a waiting game for now, and that makes it hard to know whether it’s worth investing into this app, or if it’s going to be a waste of your time and energy.

However, one thing that will work in Thread’s favour is the growing number of people dumping Twitter because, to be blunt, they’re fed up of Elon Musk. From bringing back controversial banned accounts, to laying off masses of Twitter staff members, to recently limiting the number of posts accounts can read in a day, Elon has made some drastic changes to Twitter since taking over the platform last year. It’s been a bumpy ride and, in all honesty, he’s rubbed a lot of people up the wrong way.

As more and more accounts are leaving Twitter, presumably, these people will be looking for somewhere more refreshing to hang out. Could Threads become their new haven? It makes sense, but we will have to wait and see…

There has also been recent talk about the relentlessness of social media – the never-ending doom-scrolling that platforms like Twitter and TikTok encourage. With this in mind, I thought it was a nice touch that Threads has a ‘take a break’ function, which will remind you to leave the app after 10, 20 or 30 minutes.

Additionally, Threads has the option to completely hide any replies on your posts. This function isn’t available on Twitter and has been praised by many marketers, journalists and entrepreneurs already. For example, marketing tycoon Steven Bartlett described this as “the most overlooked feature in [Thread’s] pursuit of creating healthy / friendly conversation” and explained that “if someone abuses, scams or trolls in your replies, you can remove it from view completely”.

Should my business be using Threads?

This is a tough question. Why? Because it all comes down to context.

If Twitter is already a significant part of your business’s social media strategy, and you’re making great progress there, you could assume that you’ll do pretty well on Threads too. Particularly if you’re seeing a lot of your followers leaving Twitter amid the Elon Musk fiasco, Threads could be a great opportunity for you to connect with them elsewhere.

However, it can be dangerous to assume that something that works well on Twitter will work well on Threads too because, currently speaking, we don’t know what kind of culture is going to develop on this new platform. You could end up catering to a whole different crowd.

Equally, if you have a substantial following on Instagram, many of these users will transfer over to Threads and you could continue to craft a relationship with them here. However, you need to bear in mind that your strategy on Instagram, where reels and images take front seat, will look very different to your strategy on Threads. You can’t simply copy and paste your content from one platform to the other – and frankly, that would be pointless to do anyway.

But possibly, threads could offer a place for you to nurture relationships and focus more on gaining feedback from customers. For example, if you run a hotel, you could ask your followers ‘what are the key qualities you look for when choosing somewhere to stay?’ or ‘we’re revamping our website – does anyone have any requests?’ or ‘what are your favourite family days out in the area?’ But this is only really worth doing if you have enough followers on Threads to conduct a decent-sized survey.

The truth is, if you’re already performing well on a social media platform, you might be better focussing on that rather than trying to branch out to Threads. This is especially relevant if you’re already overworked, burnt out, and trying to balance multiple tasks as a business owner.

But on the other hand, if you have room to experiment, why not give it a go? It might be all for nothing if Threads crashes and burns within 6 months. Or, it might be the best social media decision you ever make. Where are your bets lying?

But be warned: once you’ve made a Threads account you can’t delete it without also deleting your Instagram. So, if you give Threads a go and then decide to back out of the platform, you can deactivate your account but please don’t delete it! This would wipe all of your following across Instagram too – and building that back up would be a monumental task.

If you use social media to create a lot of paid ads, Threads probably won’t be much use to you. Not for now, anyway. According to The Guardian, “Meta will not be accepting ads on Threads for this year at least.”

Final thoughts

All in all, this is an exciting time and the Mihi team will certainly be keeping a close eye on this new app. Happy threading (or not)!

Need some help growing your business via social media? Or need a hand identifying which social platforms will work best for you? Get in touch with us today.

Call us on 01566 232323 or email hello@mihidigital.co.uk.

The post What we know about Threads, Meta’s new rival to Twitter appeared first on MiHiDigital.

But if that isn’t enough, here are a few more reasons why you should be taking full advantage of social media for small businesses…

·      It gives you the potential to reach and attract new customers.

·      You get to know your customers.

·      You get a better understanding of your competitors.

·      You will build your brands awareness.

·      You can connect with your customers and build trustworthy relationships.

That being said, it’s a huge task if you’re not that way inclined, so we’ve pulled together a few top tips to get you started:

Top tip number one: Plan ahead!

We often hear that business owners and employees just don’t have time to be posting on social media every day, which let’s face it is completely understandable. Or they say it’s easier to spend a little bit of time every day, making something up on the spot and posting for the sake of posting. But trust us when we say that’s not doing you or your business any favours, and often ends up being more time-consuming and stressful in the long run.

Having a calendar gives you the time to find out what your customers really want from your social media, and what’s valuable to them. Just test out some different messaging in your calendar, this is called A/B testing and shows what messages work best with your particular audience, find what works and build from that! 

So, avoid the last-minute scrambling and plan ahead with a social media calendar. We’ve written a whole blog about why and how to start your own social media calendar here – Top Tips for Creating Your Social Media Calendar

Top tip number two: Schedule your posts!

Now that you’ve got your plans in your calendar, get ahead of the game and get scheduling. Not only does this free up your time by scheduling a block of social media content all at once but it also means that you can focus on the other important tasks in your week, without having to worry about what picture to post later.

There are lots of free and paid scheduling tools online to help you, including our personal favourite, the Mata Planner for Instagram and Facebook. Most of these tools make your life easier and show you when to post when your followers are online too! But if you use a tool without this feature, it’s always a good start to aim for 7pm in the evening when everyone has settled down into their socials, or 7am in the morning when people are having a morning scroll. But remember to keep an eye out when planning ahead, things change quickly in the world of business and you need to make sure your content is still relevant.

Top tip number three: Keep track of what’s working!

There’s only one way to tell if you’re getting results and that’s by checking your analytics. Even for small businesses, knowing what works and what doesn’t will be super valuable for when you’re working on your next set of content.

All social media will show some form of analytics, so take the time to understand it and try to replicate the content they’re loving! – repurpose it for other platforms e.g.

Top tip number four: Pay attention to trends!

Trends are trends for reason, so give the people what they want and get involved with a few if they are appropriate for your brand.

Although be wary, don’t just jump on every bandwagon you see on Tik Tok, if you’re a serious health brand your customers probably won’t want to see you risking damage doing the Kylie Jenner lip challenge, for example.

Top tip number five: Be social!

We’ve said it before and we’ll say it again, social media is meant to be social! So, once you’re done planning your content, make sure you’re spending time replying to comments as timely as possible, reacting, commenting, and sharing other relevant posts. Take half an hour out of your day every day and you’ll see the extra engagement for your accounts too, it’s a great way to get to know your customers, plus you can have a quick nosey at your competitors to see what they’re up to – Win, win!

And one last extra tip! Be consistent! The more you drop in and out, the fewer people will see your posts, so take the time to get ahead with your scheduling and watch your reach boom! 

If you want to know more about how MiHi Digital can help your business grow on social media, then get in touch with the team!

Call us on 01566 232323 or email hello@mihidigital.co.uk.

The post 5 Tips to Successfully Use Social Media for Small Businesses appeared first on MiHiDigital.

If you’re creating content sporadically, not only is this taking your time, but you’re probably seeing a few more typos than you’d like and maybe even a change in tone across your platforms which ultimately isn’t the best look for your business. So, planning ahead and creating a social media calendar would be a much better use of your time as well as giving you the opportunity to proof your posts before those blasted keyboard warriors pick up on every typo or inaccuracy in the book.

What the heck is a social media calendar?

By creating a social media calendar, you’ll be able to plan your posts, manage whole campaigns and give yourself some sort of structure for creating content that week, or that month if you’re feeling brave! It’s also a good place to find any gaps in your media library that might need filling.

Depending on what floats your boat you could be setting up your calendar in a spreadsheet or in Google Calendar or some sort of over-expensive social media management tool. But our favourite is the Meta Planner because it gets the job done and even better, it’s free!

So, where to start when creating your social media calendar?

A good place is to take a proper look through your current social media profiles. See what kind of content worked before (and what didn’t) then have a good nosey at some of your competitors to see what they’re up to because odds are, you can use their ideas for some inspiration.

Next, you need to think about what social media platforms you want to focus on, do you have a photogenic, hands-on business that would work perfectly on Instagram and Facebook? Or are you more of a B2B organisation that would have value in Twitter and LinkedIn? Remember, you can start small and build up to more as you learn more about your audience and customers.

What should you be including in your calendar?

Well, this totally depends on what your business needs for example a small business might need a few details and a picture whereas a big organisation may need full tracking links budgets and management approval. but let’s not get ahead of ourselves, it’s likely that you’ll just need the basics like:

·      The platform you’re posting to

·      The date and time you’re posting

·      Your caption

·      Any media – images or videos (or a link to where they’re stored)

·      Or just a link to an already published post or webpage.

If you wanted to go into more detail, you could label what your posts are, remembering the social media rule of thirds:

·      1/3 of your content should be relevant news and tips that are beneficial for your followers.

·      1/3 of your content should be promoting your product or service.

·      1/3 of your content should be interacting with others and be personal.

Now fill that calendar with some crackin’ ideas!

Start with noting your ideas for each day and build those into captions, then plan how you’re going to create the media for your posts.

Take note, it’s always a good idea to proof your calendar with another member of your team too, just remember to schedule your posts in when they’re ready!

And that’s it, we make it sound so simple right? As with everything social media, the more you do, the more you learn about your audience and the easier it will be to get that spot-on content in your calendar!

If you want to know more about how MiHi Digital can help your business grow on social media, then get in touch with the team!

Call us on 01566 232323 or email hello@mihidigital.co.uk.

The post Top Tips for Creating Your Social Media Calendar appeared first on MiHiDigital.

All these factors impact when they are online and when you should therefore be posting.

We spend more time outside during the summer

It’s light outside, hopefully warm (it was very warm this summer) and it’s not raining (again we did have a drought this time around!). So ask yourself, when are your followers most likely to be online? The answer is, of course, later in the evening than they would be during the winter. 

That’s precisely why Facebook will suggest you post at 7pm each day, as people are starting to come inside and move their starey gaze to their phone or tablet (yep some people do still use those for things other than placating their children from time to time).

But what about the winter?

Winter can be quite a vague term, so for the purpose of this blog post, we are referring to ‘winter’ as when the clocks go back (we do know this makes winter seem like quite a long haul but bear with us on this one!).

We’re using this definition because the moving of the clocks does have a significant impact on the overall timing of your post-publication (and if it doesn’t then it should!). That’s because people will more readily be inside from 5pm – purely because it’s dark outside (and cold, wet, windy…. You get the picture!).

So what do you need to do?

Try tweaking your social media timing by posting earlier in the evenings once Halloween is over, purely because if you don’t, your post will be closer to bedtime (we’re saying this is 10 – 11pm for most), which gives it less time to mature and reach more people during day one, which is a vital time for any social media post (engagement is almost always significantly lower the day after the day of posting).

Whilst there is no golden rule for posting as every page has a unique set of followers, it is a good bet to trial this once those clocks do go back. Match these new timings with some post momentum and you’re setting yourself up for a win! 

And remember…. Days get longer after 21^st December… and it might be warm next year too!

The post The clocks have going back – what does that mean for your social media timing? appeared first on MiHiDigital.

One of the most common hijack techniques is to create a fake account using your business branding and details, then going through to comment on your posts to “announce a winner” and asking for your followers’ bank details. The main issue is these people are acting as you, with your business name on their profile, it’s easy for entrants to get confused or worse still, send them their personal information and being de-frauded. Obviously, this is a horrible way for your potential new customers to interact with your brand, 

They might even try sending friend requests and messages to accounts who have entered your competition asking for the same information, pretending to be you! So it’s essential to be aware of these risks and plan how to deal with an attempted hijack. 

What can you do to stop it?

The number one rule… Stay vigilant – keep a keen eye on the comments. If you see anything you know to be a scam account, or people asking the wrong questions, just delete it. That’s the best way to stop your followers from seeing their comments, so be on it! Highlight at the outset and in other posts that you won’t ask for this type of information.

If it does happen, put a clear message out there to say that it’s not you and ask them to report the profile or page to Facebook. Reporting is the ultimate way to stop the spamming of your competition.

So, to protect your competition and its entrants, keep an eye out, be observant and ask people to report as soon as you know there is an issue.

Don’t let these risks put you off running a competition for your followers, the pros far out way the cons, so find a good prize and get it out there! Just be aware and protect your followers! 

The post Social media competitions come with a few risks, make sure you keep your followers safe!  appeared first on MiHiDigital.

With that in mind, let’s take a quick look at what research says are the best times of the day and week for your business to be tweeting.

Tweet Often

Twitter moves quicker than anything else. There’s thousands of tweets sent every second, which means that unless someone happens to be online when you tweet, you risk either not being seen, or lost in all of that noise.

The answer to this is to be tweeting regularly throughout the day. Think about the working day (just as you should be with your Facebook post timing) and tweet when people are most likely to be on their account.

For the average person this is likely to be when they first arrive at work (first hour), over lunch time (12 – 2pm) and toward the end of the working day (4 – 5pm). You’ll then see great engagement levels in the evenings between 7pm and 11pm.

It’s not a crime to send a similar tweet out several times in a day or a week as most people will have missed it (don’t believe us, then click on your analytics and see how may impressions your last tweet got vs. how many people you actually follow).

‘People will get fed up with seeing it so many times’ is a concern we hear far too often. With the average person following at least 200 accounts and checking their feed at different times during the day, it is highly unlikely they’ll see any similar posts. So get scheduling!

Note, if you’re using online tools such as Hootsuite, you’ll need to alter your tweet slightly because it doesn’t let you schedule the same tweet more than once (if you’ve ever got a scheduled post failing notification from Hootsuite that’s probably the reason).

Where do you stand on weekends?

As a rule of thumb, if you’re wanting to make the biggest possible impact but not devote your life to Twitter then we’re happy to give you Saturday off! This tends to be when everyone else is having a bit of a break, spending time with the family and generally getting out into this beautiful part of the world!

Sunday’s also tend to be quite quiet but Sunday evening is a potential goldmine, just as it is on Facebook, so make sure you give yourself at least half an hour on there then, and you should be picking up new followers and business in no time.

When to get the more re-tweets

Unlike Facebook, people don’t tend to spend hours on end scrolling through their feed. They’ll go on for short periods on a more regular basis. If you’re wanting to get more retweets, the most successful posts tend to be from 12pm to 2pm (lunchtime) and as people are leaving work from 5pm.

Twitter for your business

Of course, there’s no real point to any of this unless you’re tweeting interesting information, and also engaging. Whilst we’ve focussed on when to tweet, this post of course refers to when you should be on Twitter too and when you are on twitter you should most definitely be engaging.

Content can come in all shapes and sizes. In the three months before I had launched the MiHi Digital website I wrote what is the equivalent of a novel of helpful digital content for small businesses. Does that take time? Yes, it certainly does but what it provides you with is interesting things to share, and as a result means that when you are online at the right time you’re all the more likely to get the results that you’re wanting from your time.

If you’d like to know more about how we can help you improve Twitter for your business, give us a call on 01566 232323 or email hello@mihidigital.co.uk

The post Best times for businesses to post on Twitter appeared first on MiHiDigital.

What are the changes?

If you haven’t noticed a change already, then there’s no need to feel ashamed as the changes are in your Notifications (desktop) or Notification Settings (mobile), and who spends time delving around in their settings hey!

The first of these is a new option which allows you to only receive notifications from people you follow. When would this be helpful we hear you cry? Well picture this; you’re famous (we’ll let you choose what for!) and each time you post you get thousands of your adoring fans comment, like and retweet that post (we know, it’s a hard life isn’t it!). Problem is, you only want to know when someone you actually know is commenting. This is setting is for you!

Would you use this for business

Same applies to your business; you post a tweet and you get lots of interaction on that post but it’s too much for you to handle and you miss the comments from those that matter. In that case you’d want to use this setting. However, we’d recommend you don’t, because you’re on Twitter to interact with people, not just those who you’re following but anyone that wants to interact with you and your brand. This could potentially mean you would miss out on opportunities to do that.

What else has Twitter been changing?

They’ve only been and added a ‘Quality Filter’ to its Notifications Settings (and when was ‘quality’ ever a bad thing). This little feature has been designed to improve the quality of posts you see in your timeline i.e. reduce duplicate and automatic posts and cut out spam content, which given there’s so much to see on Twitter, is definitely a good move!

Want to make sure you’re on the right side of the filter yourself? Then ensure you’re not repeatedly tweeting the same thing time and again (third party applications like Hootsuite won’t let you do this anymore either), and don’t be putting any spammy content out there!

What should you be doing?

At the risk of bleating on with the same message each and every time we talk about Twitter, it is unfortunately the same line we give all the time; share great content and make sure you’re on it, and interacting on a regular basis!

The post Twitter introduces new features to give users more power over posts on their timelines appeared first on MiHiDigital.

Not having objectives or a purpose

There are two phrases that we here more than any others when we talk to businesses about their social media and Twitter presence:

“I know I need to be using it but I’m not quite sure how or why!”
“I’m too busy to be tweeting all the time!”

The two are linked.  Without focus to your activity your time will be less well spent; it will take you longer to achieve the same goal because you’re not sure what your objectives are.  You’re unfocused.
Who you’re trying to reach, what you’re trying to gain and how it links in with your other marketing and promotional activity should be at the heart of everything you do on Twitter.
What you’re tweeting about, who you’re interacting with, the content you’re favouriting and re-tweeting should all be inextricably linked to the objectives you have.
If you don’t have a reason then why?

Not using social media to be social

So the hint is in the title here; at the centre of all social media activity should be social interaction.
Take a look at your last 100 tweets.
How many of them are outbound tweets from you?
How many are retweets?
How many things have your favourited or commented on?
How many tweets form part of a conversation?
The sum total of the bottom three points should by far outnumber the first question.
The example I always give is if you’re at a dinner party or an evening gathering what impression will people have of you if all you talk about is yourself?  You’ll quickly find people moving toward the other end of the room or making their excuses to head to the bathroom.
Social media is no different.  Show interest in other people and what they do and they’ll ultimately return the favour and you’ll begin to develop social relationships.
The ability to attend an event, to meet new people in the real world and for them to instantly know who you are as a result of your Twitter account is an incredibly powerful tool but you’ll only get to that stage by holding conversations, by interaction and by taking an interest in others.
This will ultimately help you fulfil the goals you’ve set for your activity, no matter what they are.

Thinking it’s all about getting your sales message across

Social media gives us and every other business an audience.  It can therefore be tempting to focus on getting our sales message out there, to tell people what it is we do and who we do it for.  Find a happy balance and don’t make all of your tweets about your services.  This is where content comes in; be informative, give them information of value and once more make it targeted to whom you want to reach.
If you’re sales message is too strong the only thing on the increase will be social dissonance for your message, and not your bottom line.

Following and then Unfollowing

Bit of a bugbear of ours is this violation of social media etiquette.  Now we know there isn’t such a thing but if there were then this would be on the list of definite no no’s!
You’ll get people following you, waiting for a short period of time and then unfollowing if you don’t follow back.  If you do this then why are you doing it?  More often than not it will be to boost your following numbers.
We all love big numbers; website visitors, Facebook likes, Twitter followers, we all want them to be as big as possible but they need to be the right people.
Even if brand awareness is our goal it still needs to be with the right people.
Simply following people to get them to follow you back shouldn’t be the goal.  Following people that are of interest that fit with your objective and then interacting with them should.

Following everybody

The account that is following more than 10 times the amount of followers they have.  You should want to reach the right people so when you follow someone make sure it has a purpose.  We don’t just follow everybody that follows us because our goal isn’t to have the Twitter account with the most followers.  It’s to have the account that has the most value to our business.
The more unfocussed you are with your following the more cluttered your news feed will be.  You’ll miss things and ultimately spend more time trying to keep up.
For more information on how we can help you with your Twitter activity or social media presence please give us a call on 01566 784860 or email hello@mihidigital.co.uk

The post Five common mistakes on Twitter appeared first on MiHiDigital.

An example using television programme 24: #JackIsBack

The American television series 24 is returning to screens for another series after four years away.  In anticipation of the return the studio has been busy releasing trailers, promotional information, all carefully released with the hashtag #JackIsBack
So why the use of a hashtag? What’s it doing for them?
If I sent a tweet about my excitement of the programme returning, the initial potential reach of my tweet is the number of followers I have.
If I had 100 followers that tweet, without a hashtag, would be able to reach 100 people.
It that message is then re-tweeted it has the potential to reach their followers in addition to my own followers.
The more it is re-tweeted the more potential reach you have.
So what happens if I add #JackIsBack to the tweet?
It will now be able to reach my 100 followers, any potential re-tweeters followers and the doubtless thousands of people talking about the television programme (they’ll be able to find the tweet by searching or clicking on the hashtag).
Hashtags are designed to bring people together around areas of interest, topics of debate and other events where there is a conversation to be had.
If you search for the hashtag #JackIsBack on Twitter then you’ll see all of the tweets surrounding that topic and you’ll be able to interact with others and discuss it.
What the studio is doing is brining together all of the fans in one place.  There’s more promotional pull if people are all talking in the same place than separately so they’re using social media to create buzz in anticipation of that first episode.
When people talk about it they promote it, they share content and it becomes that much more viral.
So how can you use a hashtag?
Think of conversations you can not only begin but also get involved with.  There’s often no need to re-invent the wheel so if the hashtag is there and already generating tweets, get involved with the conversation and don’t feel like you need to create a new one.
Identify hashtags that are going to be of benefit to your business.  What is it that your customers are talking about, how can you find them, how can you promote your business and your part of the world?
The possibilities of hashtags are endless so why not try using them to further your reach and social media gain?
For more information on how we can help your social media presence through management and training please give us a call on 01566 784860 or by emailing hello@mihidigital.co.uk

The post What is a hashtag and what can it do for you? #JackIsBack appeared first on MiHiDigital.

“Want to start selling cricket bats to Yorkshire or running a competition for the South West? Then you’re in luck! We’re excited to announce the introduction of 9 new geo-targeting regions in the UK.


You now have the ability to target the following locations: North West England, Yorkshire and The Humber, East England, West Midlands, South East England, South West England, North East England and the East Midlands.


As well as all of the oldies: London, Birmingham, Glasgow, Leeds, Liverpool-Manchester.”

The ‘oldies’ as they call them were previously the problem; they offered little or no geographical targeting for this part of the world.
This development, whilst still a considerable way behind the likes of Google PPC and Facebook Advertising in terms of targeting on the basis of geography is certainly a welcome development and one that will further open up opportunities for businesses to utilise Twitter advertising to their benefit in the future.
We hope this is just the beginning!
Want to know if Twitter advertising could be a suitable avenue for your business? Why not give us a call on 01566 784860 or email hello@mihidigital.co.uk

The post Twitter announces extension of geo-targeting options for Twitter Advertising appeared first on MiHiDigital.