Join us at MiHi Digital for a practical, no-fluff session focused on how AI is already reshaping the tourism and accommodation sector.

Date: Tuesday 14th April
Time: 10:00am – 12:00pm
Location: MiHi Digital office

We’ll start with a short update on current regional tourism performance, drawing on insight from working with hundreds of accommodation providers and some of the South West’s leading destinations. This will include recent booking trends, where demand is coming from, and what we’re seeing across the market right now.

The main focus of the session will then shift to AI, from a practical, business-focused perspective.

Rather than just talking about the technology itself and trying to sell an audit, we’ll cover:

• How AI is changing the guest journey, from discovery through to booking
• What AI means for how guests search, compare and choose accommodation
• The shift from traditional Google search to AI-led search experiences
• What this means for your website, content and visibility
• What you should be doing now to maximise performance in AI-driven search
• Where things are heading over the next 12–24 months

Agenda

• 10:00 – 10:15 → Arrival, coffee & introductions
• 10:15 – 10:35 → Regional tourism performance & booking trends
• 10:35 – 11:30 → AI and the changing guest journey
• 11:30 – 11:50 → What you should be doing now (practical actions)
• 11:50 – 12:00 → Q&A and discussion

Capacity: Limited to 20–25 attendees
Tickets: £15

You can purchase your ticket here – https://www.eventbrite.com/e/ai-tourism-trends-whats-changing-and-what-to-do-about-it-tickets-1985728407120?aff=oddtdtcreator 

All proceeds will go to charity…

All proceeds will go to Tommy’s, the pregnancy and baby charity that Mark is running for in this year’s London Marathon.

Tommy’s exists to stop the heartbreak of baby loss and make pregnancy and birth safe for everyone. In the UK, around 1 in 4 pregnancies ends in loss, and Tommy’s funds vital research, provides expert information, and supports families through some of the toughest times imaginable.

You can also donate here: https://2026tcslondonmarathon.enthuse.com/pf/mark-worden