What makes a good blog article?  It can be many things – it can be useful, funny, informative or thought provoking!

Here are seven tips from us to help you on the way to blogging superstardom!

Jot down ideas during the day

One of the most common things we get told is that people can’t think of anything to blog about.  If you sit in your chair and think ‘right, what can I blog about, I’m going to write a list’ then that’s not conjusive to creative thinking!

There are times during the day that an idea will pop into your head – make sure you jot it down and come back to it later.  A customer might ask you something that you get commonly get asked – answer it in your blog!

Start at the start – get the title and intro right

What’s the title going to be? Make sure it’s enticing and makes people want to read what you’re writing about.

Then that ‘stand alone’; that killer first paragraph.  Set the scene but don’t be flowery – say what it is they’re going to be getting and don’t waste it with long introductions.

Think about what you’re writing before you start!

Don’t deviate from the point! If you’re writing a blog article write down the two or three key points you want to get across during your post and stick to them; it will avoid you from waffling or getting off the point!

Don’t dread it! Be yourself!

Businesses are about people.

Businesses are driven by people.

You’re the person behind yours so be yourself.  If you’re passionate about a subject that will shine through when you write about it.  If you have a story or something to say then tell it and make sure it’s heard.

This is your place and time to give a personable frontier to your business; grab it with both hands and run with it!

Have a call to action at the end of your post!

Don’t get the fish on the hook and let them get away! Make sure there’s some sort of call to action at the end of your post.

What was it leading them to?

What was it all for?

Your blogging should have a purpose and this should be to lead the visitor to make an action.  We want you to read this and get in touch so you’ll see our phone number right at the bottom!

Don’t get bogged down in details!

You know your business better than anybody else.  That’s a great thing but don’t get bogged down in the minutia when you’re blogging.  Think bigger picture and speak in the lingo your customers understand.  After all, they’re who you’re writing for!

Bullets and breaking up content!

Life moves quickly and no more so than online.  Make it easy for them to digest by breaking up your content into snippets. Use headings, bold bits that you want to give emphasis to; the bullet point should be your online friend!

So that’s it for the moment – we hope you’re now ready to take to the stage and get that blog moving and if you’re already blogging, take your material to the worldwide arena tour your content deserves!

Good luck and let us know how you get on!

For information on how we can help you build a content strategy that brings home the bacon please give us a call on 01566 784860 or email hello@mihidigital.co.uk