When people think of online blogging, they often associate it with travel influencers or the Tumblr blog era, rather than with businesses. However, blogging has a whole host of business benefits, no matter what industry you’re in. Below I’ll go over some key reasons why blogging needs to be added to your marketing strategy immediately.

Increase website traffic
A study by HubSpot Marketing showed that businesses with a blog get up to 55% more website traffic. Blogs are a great way to answer questions, solve problems your customers have, advertise new products/services, and allow your audience to get to know your brand on a more personal level.

Take the time to research what questions your audience is asking/what they’re interested in and try to answer these questions and provide a solution to any pain points. Content that offers value will help to attract potential customers to your website and increase your leads.

Good for SEO
SEO stands for Search Engine Optimisation. Optimising your website is important to ensure that it ranks higher in search engines and is therefore more visible to potential customers.

Some of the factors that go into ranking in search engines include new content, keywords, the number of indexed pages and backlinks. By updating your website with high quality blogs on a regular basis, you can cover all these areas, which will help to improve your search engine rankings and attract more customers.

Creates content for social media
Blog content is great for repurposing as social media content, helping you to fill up spaces in your social media content calendar, as well as encourage users onto your website.

You can simply link to your blog as a whole or turn it into bite sized chunks of information, reels, highlights, infographics, or videos. You can even repurpose it to go out via email as a newsletter. The possibilities are endless!

Establishes authority within your industry
Not only does a blog allow you to connect better with your audience and give them a greater insight into your brand, but it also positions your business as an authority within your field.

Having a blog that is consistently updated, well-written and offering high-value content tells your customers that you are a credible source of information. We all like to purchase from brands that we can trust, and a blog will go a long way in helping to establish this trust with your customer base.

Drives long-term results
The good thing about blogs, particularly those that cover certain topics or answer specific questions, is that they continue to generate traffic. This is why it is so important to make sure you’re providing relevant content that is helpful to your target audience. Many businesses find that a large percentage of their organic traffic arrives on their site via blogs, this means that a blog is still working hard for you weeks, months or even years after you uploaded it.

We hope this has inspired you to get blogging but if you’re wrestling with your writing and need help with your digital marketing strategy, give us a call on 01566 232323 or email us at hello@mihidigital.co.uk