When I first started MiHi Digital I had plenty of time to devote to Twitter; just like any other business we began with no clients or customers and Twitter was the key to us finding them and telling them all about us.

With that in mind we’ve spent a lot of hours tweeting over the years and have built up a pretty decent understanding of when people will and won’t be on there.  Whilst some generalisations have been made in this blog, it should give you a pretty decent idea of when’s best to be sharpening your Twitter pencil.

8:00 – 9:30am

Settling down to the desk – the early morning rush

People tend to arrive at work during these hours so you’ll find that a lot of them will catch up on notifications from the night before, meaning that it’s a great time to get in there with your own tweeting.

@ mentioning people during this period means that you’ll be at the top of the pile of potential notifications and tweeting at a time when they’re likely to be online, making a possible conversation all the more likely.

10:00 – 12:00pm

Followed by some work as things get quieter

Unfortunately they do have a day job, so you’ll often find mid-morning and mid-afternoon a little quieter than at other times whilst they get on with it.

12:00pm – 2:00pm

Let’s talk while we eat

The vast majority of us will have a bite to eat between the hours of 12:00pm and 2:00pm, and if it is an employee tweeting for a company they will almost certainly have their lunch hour scheduled between these times.

Although not as active as that early morning stint, it is still a time when people will deviate from their on-going tasks and get on to Twitter so there is potential for interaction during these hours.

2:00pm – 4:00pm

Best get back to that work

Just as they did in the morning, it’s back to the work in hand.  You’ll often find that these hours are particularly quiet when it comes to engagement.

4:00pm – 5:00pm

Let’s finish with a flourish

People like a quick look before leaving work and we find that plenty of interaction takes place in the last hour of the working day.  We also find that this period can go back to 3:00pm at the end of a week when people have that Friday feeling.

Tweeting the end of the working week and celebrating the weekend’s arrival is a sure fire way to gain re-tweets.

7:00pm – 10:30pm

The evening chat and rush

This is pure Twitter golden time; it’s when we make the most interactions and gain the most enquiries.  There are two reasons for this; one is that people catch up on notifications gained through the day and they also have plenty of time to commit to networking.

The downside is that you’re not at work, but who said it was going to be easy? The more time you spend on Twitter the more you’re going to gain, so pick your moments and embrace it.

How about the weekends?

Saturday is quiet whilst people spend time with their loved ones or out and about doing whatever it is they enjoy.  Sunday evening is the time that you really want to be on there, as just as it is with Facebook, it’s a time of high levels of interaction and participation.

For more information on how we can help your social media presence please give us a call on 01566 232323 or email hello@mihidigital.co.uk