We’re onto the final part of our ‘How to Write Content for Your Website’ guide! If you haven’t already, make sure you have a read of part one and part two as they cover what you need to do before you start writing, and what you need to think about whilst you’re writing.

By now you should have your draft copy of your website content – congratulations! To help you not only refine your draft but also future proof your website copy, we’ve pulled together some tips and tricks that you need to be thinking about even after you’ve put your pen (okay, laptop!) down.

1. Proofread

Proofreading should be an obvious first task when you have completed your website copy. Spelling mistakes or grammatical errors make your business look unprofessional and can cost you potential customers.

• If time allows, write your copy, then look at it again the next day. Often when we’re looking at our own writing for long periods of time, we can miss mistakes we have made.
• Even better, ask another person to read your copy for you! They may spot errors you didn’t notice.
• If spelling and grammar are not your strong points, there are a variety of apps and programmes available that will spot mistakes for you and help you correct them.

2. Keep up to date

Updating the information on your website to ensure it is current is crucial. This creates a good impression on your visitors, ensures your website continues to rank in search engines and even provides new opportunities to rank higher.

• Updates keep your audience informed with the latest information on your business.
• Fresh content means more frequent indexing. This doesn’t mean you will automatically move up the search engine ranks but it does give you the opportunity to have search engines frequently re-evaluate your websites position. Remember that the quality of your writing is still more important than quantity.
• A blog is an excellent way of frequently updating your content. It allows you to not just publish fresh content, but also establish yourself as an authority within your field. This helps to generate trust and reputation for your brand. Try to answer questions your customers are searching for.

Phew! You made it to the end. Give yourself a pat on the back! Writing effective copy can seem complex at first but we hope this guide has given you the tools and confidence you need to get started.

If you’re still wrestling with your writing, give us a call on 01566 232323 or email us at hello@mihidigital.co.uk