Wondering how to get the edge on your posts? Well, we’ve done the research for you (you’re welcome) and got together 6 ways to help increase Facebook engagement, with a few examples of how we use them with some of our clients…  

Using more than five images on a post:

Adding five or more images to a post automatically turns it into a gallery for them to click on – and as humans we do love clicking on things (research shows the larger a button the more likely it is to be clicked!). Once they’ve clicked on it, they’re going to get a light box – that’s when the image is the only thing that is on their screen! This means there’s no news feed distractions, there’s more engagement… And it lasts longer… Win, win, win!

Getting the timing right:

Posts go further when they gain Facebook engagement (likes, comments and shares) as soon as possible after they’re posted. Just like other things in life…. they need a little momentum to gain that, think about when your target market is going to be online; and also bear in mind that every page is different. If you’ve got a holiday cottage complex that’s perfect for parents, they’re likely to have different lifestyles and timings to others. A general rule of thumb can be early evening or tea time, but do always test and work out what’s best for your own following.

Including a link to click on:

I’ve said it once and I’ll say it again, we love to click on things! So if you don’t ask them to click, or you don’t give them the opportunity to, then you’re likely, if not certain, to miss out. Don’t let them off the hook (fishing puns rarely work but we’re going with it)…add a link in and give them a good reason to click on it. 

Getting the tone right:

There’s nothing worse than a post that’s written as a post! Write it as yourself and sound like yourself. The best brands on Facebook or Instagram are not only the ones that have great content for their target market, they are also the ones that are the most authentic. That ultimately comes from your personality – so don’t start posting like you’re a robot…. Keep it real, keep it you.

Ask for engagement! 

That could be asking for them to share, to comment, or to like…. No matter what it is, you’re definitely not getting it if you don’t ask for it! Remember when we said that posts travel further when they are engaged with quickly? This also helps with that… it’s a double whammy! 

Competitions…

Competitions are a fantastic way of increasing Facebook engagement and reach, because you know what? We all know we need to be in it to win it! The only thing you need to consider is how much your prize is worth (don’t go too high and don’t go too low) and also watch out for competition spammers… We’ve got a post coming up on those pesky people real soon….  

Have an extra one… Call us! 

We’re going to boost our ego a bit here… But we’ve helped a huge amount of our clients sky-rocket their social media engagement, so why not see how we can help you? 

Give us a call on 01566 232 323 or email hello@mihidigital.co.uk