We’ve launched a new website for Brentwood Burners & Bathrooms, giving the long-established Essex business a much clearer and more flexible platform for its growing range of stoves, fireplaces, bathrooms and related services.
The project involved a full website design and development rebuild, alongside SEO, redirects and the technical work needed to move the site onto its new hosting without losing the value built up by the existing website.
A clearer route through a large product range
One of the main challenges was making a wide range of products and services easy to navigate without creating a website that felt cluttered.
The new structure separates the main areas clearly, including wood-burning, gas, bio and electric fires, fireplaces and beams, bathrooms, media walls and services such as stove installation, chimney sweeping, maintenance and surveys.
That means visitors can get to the right part of the website much more quickly, while the individual landing pages give Brentwood Burners more room to explain the advice, installation and aftercare that sit behind each service.
Easier for the team to manage
We also wanted the new site to be much easier for the Brentwood team to update themselves.
Rather than manually rebuilding individual pages every time a product changes, we created a dedicated Products area in WordPress. Products can be added by entering the name, uploading an image and assigning the relevant category, with the website then displaying them automatically in the right place.
This gives the team much more control over the site while keeping the layouts consistent.
SEO, redirects and launch
Alongside the new design, we completed the SEO work, technical optimisation and redirects from the previous website before launch.
The new site went live in October 2026, with the existing Google Analytics tracking carried across so performance could be compared against the previous website.
Google traffic already up 52%
The early results have been particularly encouraging. Since the new website went live, traffic from Google is already 52% higher year on year.
We’re also seeing visitors spend more time on the website and interact with more of the content, which is exactly what we were aiming for when restructuring the site.
You can take a look at the new website at brentwoodburners.com.