We’ve completed a full rebuild of the website for long-standing client Slee Blackwell Solicitors, creating a faster, cleaner and more flexible platform for a firm with an extensive range of legal services, people profiles, articles and case studies.
The previous website had grown considerably since its last major refresh in 2022. Rather than continuing to optimise an increasingly complex setup, we recommended starting again with a lighter custom build and using the opportunity to rethink the structure from the ground up.
Built for speed
Performance was one of the main drivers behind the project.
The new site was built without a page builder, with a much cleaner code base and far fewer plugins. Slee Blackwell also moved onto its own managed hosting environment to give the website more dedicated resource.
During pre-launch testing, the new website achieved 100/100 on both mobile and desktop in Google PageSpeed.
A clearer structure for a complex law firm website
Slee Blackwell provides a wide range of legal services to individuals and businesses, alongside specialist areas that attract clients nationally.
We used the rebuild to map the website architecture again from scratch, improving the relationship between services, lawyers, office locations, news, insights and case outcomes.
The homepage and navigation were also reworked to better reflect the firm’s positioning as a regional firm with nationally recognised expertise, rather than allowing individual office locations to dominate the presentation.
Stronger profiles and content relationships
The firm’s people pages are an important part of the website, both for potential clients and for search visibility.
Profiles were therefore strengthened to give greater prominence to areas of expertise, services and relevant content, while the News & Insights area was rebuilt to allow important stories to be pinned alongside the latest articles.
The contact journey was also simplified so existing clients can quickly find the person handling their matter, while new enquiries are directed towards the firm’s dedicated enquiry routes.
SEO and AI search built in from the start
As part of the website rebuild, we completed the SEO and technical migration work while preserving the existing article archive and valuable URLs wherever possible.
The new structure also makes it much clearer to search engines and AI platforms who Slee Blackwell are, the legal services they provide and which members of the team have expertise in each area.
That included improved internal linking, structured relationships between services and people, clearer content hierarchy and a backend designed to make future updates straightforward for the Slee Blackwell team.
You can also view the project in our website portfolio, or visit the live site at sleeblackwell.co.uk.