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What is search engine optimisation and what is it for?

What is search engine optimisation and what is it for?

Lets start with a quick definition:

“Search engine optimization is the process of affecting the visibility of a website or a web page in a search engine”

And what is it for?

To ensure that you rank well for the key terms that your visitors are searching for.  You want to be the first thing that a potential customer sees when they are looking for your products or services.  SEO helps you to do this.

Once a person arrives at the search engine results the website ranking number one in Google will get 33% of all traffic, dropping down to 18% if you are in second and further thereafter!

The key point in here and the key point for success is ranking for the terms that people are searching for.  The ideal situation is that you can rank number one for a phrase that lots of customers use and that key phrase will then send new business to your website.

If the competition is too fierce for that large phrase then you begin to look at other phrases that have less competition but are still going to drive traffic.

Finding where you can rank highly and gain search traffic is the holy grail.

We can help you to get there.

For more information on how we can help increase your search engine rankings please drop us an email at or call 01566 784860

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