PRESS RELEASE

Businesses and individuals across Devon and Cornwall will soon be able to apply for their very own blue Twitter tick as the social media giant begins rolling out a new scheme.

Over the last few weeks Twitter has announced it will be launching a new system which allows local businesses to apply for verified status. Verified status is displayed by the reputable blue tick that appears next to a Twitter profile.

Previously, Twitter verification was only granted to public figures who were deemed to be of public interest, but soon anyone will be able to apply, providing they tick all of the boxes.

The application process will include elements such as a website, verified phone number, and a confirmed email address, to ensure the Twitter tick will retain its credibility.

The news has been welcomed by marketing specialist Mark Worden, owner of digital marketing agency MiHi Digital, which is based near Broadwoodwidger.

He said: “This is great news for local businesses and individuals across Devon and Cornwall, who will soon be allowed to apply for verification status. The ticks are already well established amongst celebrities, journalists and other notable individuals around the world, but this new scheme will allow Twitter to become more localised and, more importantly, reinforce a business’s professional image.

“As a result, anyone viewing a Twitter profile with a blue tick will know the business is authentic and successful, therefore encouraging them to buy the business’s products or use their services.”

Tina Bhatnagar, Twitter’s vice president of User Services said: “We want to make it even easier for people to find creators and influencers on Twitter so it makes sense for us to let people apply for verification.

“We hope opening up this application process results in more people finding great, high-quality accounts to follow, and for these creators and influencers to connect with a broader audience.”

The application form is to be rolled out globally over the next few days.

For more information about the scheme visit https://support.twitter.com/articles/20174631 or find out more about MiHi Digital at http://www.mihidigital.co.uk/

ENDS

NOTE TO EDITORS:

MiHi Digital is a company offering online marketing support to businesses in Cornwall by way of website design, social media management, search engine optimisation, Pay Per Click Advertising, brand protection and online training.

CONTACT DETAILS:

All media enquiries should be sent to Mark Worden, Director of MiHi Digital at mark@mihidigital.co.uk or by telephone to 01566 784860.