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Why value and not price should be your primary factor when choosing a web designer

Why value and not price should be your primary factor when choosing a web designer

Most people in life like to get a deal, to feel like they have got something at a reduced price or for a figure that is less than the value of what they are getting.

The key word is value. What is it that you are getting for your money? What are the associated benefits you are receiving?

The cheapest almost certainly won’t be the best; nor will the most expensive necessarily be either!

Perceived value and actual value become the centre of your decision; understanding what it is you think you need, what it is you actually need and who it is that will deliver that for you.

Remember, when choosing a website designer this is a decision that will be with you for a period of realistically three years as a minimum and many more as a maximum.

It will also be one of the most public you make as a business. Over five years, if you average 1,000 visits to your site per month, the decision and end result will have been seen by more than 60,000 visitors.

How many other decisions you make are seen by that number of people?

How many other decisions you make will affect profitability like this one? Of those 60,000 visits, on average 75% are likely to be new visits. The number of those that you are able to convert into sales will have a massive impact on your business, potentially running into tens of thousands or even hundreds of thousands of pounds during its life.

So is it worth spending a little extra in order to make much much more?

The answer we think is yes. You find the quality that you are after, you reach a price point at which the value matches or exceeds the price you are paying for it and you enjoy the spoils of your decision making.

Here’s to the future of your business – and your future website decisions!

For more information on our website design in Devon and Cornwall please give us a call on 01566 784860 or email – there’s no obligation and we’re always happy to chat and to help!

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