Most industries will have a broad range of people and quality working within it.

You’ll have those at the top their game, real cutting edge companies that are delivering results and have people flocking to procure their services.

These are the ones you want to use.

On the flip side of that coin you’ll also have those that perhaps flatter to deceive; who don’t live up to the expectations you expect and desire for your company; the ones that you’ve probably tried and almost certainly no longer work with any more.

SEO is no different to this principal.

For those of you that aren’t familiar with the term, SEO stands for Search Engine Optimisation and it’s the process of making changes to your site and other factors off of your site in order to raise your rankings within search engines such as Google.

Many people that have an unfortunate experience of SEO tend to think that as a result SEO isn’t for them, that it doesn’t work for their company and the industry as a whole should perhaps appear on a BBC Rogue Trader type programme.

You shouldn’t be put off; you’ve chosen the wrong company not the wrong industry.

SEO can work for businesses when it is done correctly.  When it is working in the right way it will be driving traffic to your site that wants to buy from you.  It should make your website work harder for your business than it does now and there are always improvements that can be made.

There are things you should be trying to avoid and we’ll go into that in more detail in a later blog post.

One of the key things that we focus on with SEO work is complete transparency; we want you to know what it is we’re doing and why it is we’re doing it.

As part of that process we put goals in place; after all, how can you know where you are going without a focus point.

You’ll also be able to fully understand how much progress you’re making and ultimately where your money is being spent.

So if you’ve had a bad SEO experience or how it could potentially help your business then give us a call on 01566 784860 – we’re happy to talk it through with you and after all, you can’t lose anything from a telephone call!