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Insight

Social Media18 Nov 2013

How can the changing times of professional football provide us with learning points for social media?

I’ve been a football fan for as long as I can remember.  Exactly how long does that mean? Well, to give you an idea…

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Insight

Email Marketing15 Nov 2013

Email Marketing Statistic – What is the difference between an open rate and a read rate?

Like much of the online world email marketing is highly measurable.  Each time you send an email campaign you will have a wealth of…

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Insight

Content Marketing14 Nov 2013

Times they are changing! How do you interact with information throughout the hours of the day?

Times they are a changing.  I recently attended a conference at which the Head of Mobile at The Telegraph Newspaper was a keynote speaker. …

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Insight

Brands13 Nov 2013

Anki Drive – how Scalextric has moved on!

Go back to the 80’s or even the early 90’s – yep that’s right, you remember! Scalextric and the Sega Mega Drive were the…

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Insight

Search Engine Optimisation12 Nov 2013

What is meta information, what is it for and how can you use it to your benefit in search engines

Meta information is held within the coding of your website and tells search spiders what your page is about.  Here is what it includes…

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Insight

Google Advertising11 Nov 2013

A story of creativity – Pay Per Click advertising to find a dream job

I recently read a case study on a guy in America who had won an award for his use of Pay Per Click (PPC)…

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Insight

Website Design8 Nov 2013

Devon and Cornwall – A great place to live and work

So the nights are now a little darker. Ok, to be fair so are the mornings and the bit that was once between them…

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Insight

Search Engine Optimisation8 Nov 2013

Google Authorship – what is it and how can it aid your search engine click through rates

When you've been using Google to search recently have you noticed anything different? Have a think? How about those headshots of people next to…

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Insight

Content Marketing7 Nov 2013

How to make sure your content is a success for visitors and for search engines

The World Wide Web is a buzz with the sound of content marketing.  But with the Internet awash with so much new content on…

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Insight

Search Engine Optimisation6 Nov 2013

Basics of SEO – how Google views your website and the importance of page titles

Google displays millions of search results every day – but how is it that Google knows what your website is all about and which…

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