Category: Digital Strategy

2013 – What a Year!

When I look back at 2013 I do so with a large degree of satisfaction and pride. We …

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Content marketing – the benefits of adding a range of good quality content to your website

There are many benefits to having great content on your website, from engaging with website visitors to extending …

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The role of managing customer expectations in converting initial enquiries to brand advocates

Gaining customer loyalty is a key for any business.  Obtaining customers that come back time and time again, …

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How can the changing times of professional football provide us with learning points for social media?

I’ve been a football fan for as long as I can remember.  Exactly how long does that mean? …

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Times they are changing! How do you interact with information throughout the hours of the day?

Times they are a changing.  I recently attended a conference at which the Head of Mobile at The …

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Devon and Cornwall – A great place to live and work

So the nights are now a little darker. Ok, to be fair so are the mornings and the …

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How to make sure your content is a success for visitors and for search engines

The World Wide Web is a buzz with the sound of content marketing.  But with the Internet awash …

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Are constant Google fluctuations causing a potential renaissance in Pay Per Click (PPC) advertising?

If you have spent money on search engine optimisation or have spent a long time trying to increase …

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Why bid on your own brand in search engines?

Traditional logic would tell you that a number one organic ranking in a search engine is going to …

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Digital marketing specialist aims to support and protect online presence of local businesses

A South West based digital marketing specialist is aiming to help the region’s businesses make more from their …

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