Tag: Video

Creating great video content – how long should your video be?

December 11, 2013
by Mark Worden

The answer many may give you is how long is a piece of string? A valid answer, as …

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Success with viral: Jog on kitties! Cats with opposable thumbs

December 9, 2013
by Mark Worden

“Why do cats stare when you are pouring milk?” The sheer number of us that will have seen …

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Getting the right balance of content

November 19, 2013
by Mark Worden

Having relevant and recent content for visitors is vital, but have you ever thought about the balance of …

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Are your videos optimised for Google and does your site have a video site map?

October 11, 2013
by Mark Worden

Google uses a completely different index for video than it does for web pages.  The upshot of this …

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Somersby Cider gives a new perspective on an Apple launch

October 9, 2013
by Mark Worden

Sometimes a company completely nails a spoof advertising campaign.  Somersby Cider achieved this when they launched their spoof …

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Microsoft pull spoof Apple advert from YouTube hours after launch

October 8, 2013
by Mark Worden

When successful, viral marketing can be an incredibly useful tool for a brand, particularly through social media channels.  …

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