Tag: Search Engine Optimisation

Focus and research are keys to an effective Search Engine Optimisation strategy

So why focus and research? The reason I say this is that an unfocussed SEO (search engine optimisation) …

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Launching a new website and maintaining your search engine authority

The launch of a new website is an exciting time. One thing that shouldn’t get lost in all …

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Writing for a human and not a search engine. Why the key remains quality not density

One question frequently asked over the years is “I am writing for the web, I need to get …

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Google – big numbers, big importance

These statistics will be a quick reminder to just how big a shop window Google is for your …

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What is meta information, what is it for and how can you use it to your benefit in search engines

Meta information is held within the coding of your website and tells search spiders what your page is …

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Google Authorship – what is it and how can it aid your search engine click through rates

When you’ve been using Google to search recently have you noticed anything different? Have a think? How about …

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Basics of SEO – how Google views your website and the importance of page titles

Google displays millions of search results every day – but how is it that Google knows what your …

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Are constant Google fluctuations causing a potential renaissance in Pay Per Click (PPC) advertising?

If you have spent money on search engine optimisation or have spent a long time trying to increase …

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Are your videos optimised for Google and does your site have a video site map?

Google uses a completely different index for video than it does for web pages.  The upshot of this …

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