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Content Marketing – What is it and what are the benefits of adding great, relevant content to your website

Sit down with an online marketer at the moment and it will likely not be long before they …

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What is a Google bounce rate and when is a bounce rate really a negative bounce rate?

Google describe a website bounce as a “the percentage of visits that go only one page before exiting …

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When is the best time to publish a blog article – is there an optimal content publication time?

Much thought is often given to when to send an email marketing campaign; rightly so as the time …

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Google – big numbers, big importance

These statistics will be a quick reminder to just how big a shop window Google is for your …

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Yeo Valley – Full of the sounds of the farm

Yeo Valley is no stranger to organic dairy products but when the family farm broadened their advertising horizons …

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When do you send your emails and when is the best time to send an email campaign?

If you are using email marketing do you have a clear idea of when you send your campaigns …

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Is your username taken on social networks?

If you are wanting to use your company name across multiple social media sites it can be somewhat …

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Getting the right balance of content

Having relevant and recent content for visitors is vital, but have you ever thought about the balance of …

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How can the changing times of professional football provide us with learning points for social media?

I’ve been a football fan for as long as I can remember.  Exactly how long does that mean? …

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Email Marketing Statistic – What is the difference between an open rate and a read rate?

Like much of the online world email marketing is highly measurable.  Each time you send an email campaign …

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